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AA

Advisory Alpha Portfolio holdings

AUM $4.08B
1-Year Est. Return 20.62%
This Fund
S&P 500
This Quarter Est. Return
+12.69%
1 Year Est. Return
+20.62%
3 Year Est. Return
+50.27%
5 Year Est. Return
+41.94%
10 Year Est. Return
+114.94%
AUM
$4.08B
AUM Growth
+$418M
Cap. Flow
+$36.3M
Cap. Flow %
0.89%
Top 10 Hldgs %
47.8%
Holding
612
New
67
Increased
287
Reduced
187
Closed
41

Top Buys

Rank Stock Value
1
XLK icon
State Street Technology Select Sector SPDR ETF
XLK
+$9.79M
2
XLP icon
State Street Consumer Staples Select Sector SPDR ETF
XLP
+$9.19M
3
PJUN icon
Innovator US Equity Power Buffer ETF June
PJUN
+$6.92M
4
SPSB icon
State Street SPDR Portfolio Short Term Corporate Bond ETF
SPSB
+$4.48M
5
PMAY icon
Innovator US Equity Power Buffer ETF May
PMAY
+$4.09M

Top Sells

Rank Stock Value
1
XLU icon
State Street Utilities Select Sector SPDR ETF
XLU
+$15.5M
2
PAUG icon
Innovator US Equity Power Buffer ETF August
PAUG
+$7.52M
3
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$7.09M
4
XLI icon
State Street Industrial Select Sector SPDR ETF
XLI
+$6.17M
5
DE icon
Deere & Co
DE
+$5.84M

Sector Composition

Rank Sector Weight
1 Miscellaneous 87.84%
2 Technology 4.19%
3 Financials 1.35%
4 Consumer Discretionary 1.35%
5 Industrials 1.28%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
WMT icon
76
Walmart Inc
WMT
$857B
$6.56M 0.16%
57,915
+5,692
+11% +$707K
VTIP icon
77
Vanguard Short-Term Inflation-Protected Securities Index Fund
VTIP
$19.8B
$5.83M 0.14%
115,968
+25,823
+29% +$1.3M
PMAY icon
78
Innovator US Equity Power Buffer ETF May
PMAY
$819M
$5.66M 0.14%
137,093
+100,161
+271% +$4.09M
JNJ icon
79
Johnson & Johnson
JNJ
$665B
$5.61M 0.14%
22,094
+5,590
+34% +$1.3M
XOM icon
80
ExxonMobil
XOM
$657B
$5.25M 0.13%
38,417
+2,444
+7% +$366K
PFEB icon
81
Innovator US Equity Power Buffer ETF February
PFEB
$928M
$5.11M 0.13%
118,670
+6,760
+6% +$286K
BSJT icon
82
Invesco BulletShares 2029 High Yield Corporate Bond ETF
BSJT
$596M
$4.85M 0.12%
229,603
+11,944
+5% +$253K
IAU icon
83
iShares Gold Trust
IAU
$65.7B
$4.54M 0.11%
60,121
-2,210
-4% -$188K
PMAR icon
84
Innovator US Equity Power Buffer ETF March
PMAR
$746M
$4.14M 0.1%
86,672
+26,104
+43% +$1.23M
FDL icon
85
First Trust Morningstar Dividend Leaders Index Fund
FDL
$8.09B
$4.06M 0.1%
83,486
+14,937
+22% +$745K
VOO icon
86
Vanguard S&P 500 ETF
VOO
$1.03T
$3.95M 0.1%
5,746
-3,200
-36% -$2.13M
GE icon
87
GE Aerospace
GE
$346B
$3.94M 0.1%
10,544
+1,723
+20% +$539K
NFLX icon
88
Netflix
NFLX
$338B
$3.86M 0.09%
54,000
+5,092
+10% +$448K
BSJU icon
89
Invesco BulletShares 2030 High Yield Corporate Bond ETF
BSJU
$318M
$3.82M 0.09%
148,157
+1,586
+1% +$41K
NEE icon
90
NextEra Energy
NEE
$174B
$3.73M 0.09%
42,470
+15,087
+55% +$1.36M
AMD icon
91
Advanced Micro Devices
AMD
$771B
$3.7M 0.09%
6,365
-1,816
-22% -$745K
AUGW icon
92
AllianzIM U.S. Equity Buffer20 Aug ETF
AUGW
$125M
$3.54M 0.09%
103,834
-3,483
-3% -$117K
JEPI icon
93
JPMorgan Equity Premium Income ETF
JEPI
$45.9B
$3.51M 0.09%
62,147
+9,363
+18% +$529K
PGHY icon
94
Invesco Global ex-US High Yield Corporate Bond ETF
PGHY
$226M
$3.48M 0.09%
176,861
-54,287
-23% -$1.07M
FVD icon
95
First Trust Value Line Dividend Fund
FVD
$8.21B
$3.47M 0.09%
72,040
-14,425
-17% -$687K
KLAC icon
96
KLA
KLAC
$242B
$3.42M 0.08%
11,345
-75
-0.7% -$14.9K
PJUL icon
97
Innovator US Equity Power Buffer ETF July
PJUL
$1.3B
$3.42M 0.08%
70,020
-68,147
-49% -$3.28M
IVV icon
98
iShares Core S&P 500 ETF
IVV
$890B
$3.4M 0.08%
4,534
+507
+13% +$369K
VTV icon
99
Vanguard Morningstar Value ETF
VTV
$193B
$3.36M 0.08%
15,410
-721
-4% -$151K
PANW icon
100
Palo Alto Networks
PANW
$272B
$3.35M 0.08%
9,818
+3,445
+54% +$789K
2 3
4
5 6

Similar funds

TRCT
Tower Research Capital (TRC) New York $4.08B AUM 58.77% 1-Year Est. Return
GCL
Glazer Capital LLC New York $4.07B AUM 78.71% 1-Year Est. Return
PI
PGGM Investments Zeist, Netherlands $4.06B AUM 24.91% 1-Year Est. Return
RSWM
Robertson Stephens Wealth Management San Francisco, California $4.06B AUM 32.22% 1-Year Est. Return
PL
Plancorp LLC Saint Louis, Missouri $4.1B AUM 25.19% 1-Year Est. Return
DWP
Daymark Wealth Partners Cincinnati, Ohio $4.1B AUM 28.59% 1-Year Est. Return
AL
Aspiriant LLC Los Angeles, California $4.05B AUM 19.01% 1-Year Est. Return
BHC
Bowen Hanes & Co Ponte Vedra Beach, Florida $4.11B AUM 44.45% 1-Year Est. Return

Advisory Alpha's Q2 2026 Portfolio in Review

As of Q2 2026, Advisory Alpha held 612 positions worth $4.08B, up 11% from $3.66B the previous quarter. Its ten largest holdings account for 48% of the portfolio.

Advisory Alpha's Q2 2026 filing shows 67 new, 287 increased, 187 reduced and 41 closed positions. Its largest new stake was Bluerock Private Real Estate Fund: 193,822 shares worth $2.52M. The largest sale was State Street Utilities Select Sector SPDR ETF, an estimated $15.5M.

By sector, the portfolio is most concentrated in Miscellaneous at 88% of assets, down from 89% a quarter earlier, followed by Technology and Financials.

  • Advisory Alpha's largest Q2 2026 buy was Bluerock Private Real Estate Fund: 193,822 shares worth $2.52M.
  • Advisory Alpha added most to State Street Technology Select Sector SPDR ETF in Q2 2026, an estimated $9.79M increase.
  • Advisory Alpha's biggest Q2 2026 reduction was State Street Utilities Select Sector SPDR ETF, cutting an estimated $15.5M.
  • Advisory Alpha fully exited ProShares Ultra Semiconductors in Q2 2026, selling an estimated $987K.
  • Advisory Alpha's ten largest holdings make up 48% of its $4.08B portfolio in Q2 2026.
  • Advisory Alpha opened 67 new positions and closed 41 in Q2 2026.
  • Advisory Alpha's portfolio value rose 11% quarter-over-quarter to $4.08B.

Based on Advisory Alpha's 13F filing for Q2 2026, filed 11 Aug 2026.