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Advisory Alpha Portfolio holdings
AUM
$4.08B
Turnover
17.65%
1-Year Est. Return
20.62%
This Fund
S&P 500
This Quarter Est. Return
+12.69%
1 Year Est. Return
+20.62%
3 Year Est. Return
+50.27%
5 Year Est. Return
+41.94%
10 Year Est. Return
+114.94%
AUM
$4.08B
AUM Growth
+$418M
(+11%)
Cap. Flow
+$36.3M
Cap. Flow % of AUM
Cap. Flow %
0.89%
Top 10 Holdings %
Top 10 Hldgs %
47.8%
Holding
612
New
67
Increased
287
Reduced
187
Closed
41
Avg Time Held
2.5
years
Top 10 Avg Time Held
4.7
years
Top 20 Avg Time Held
3.7
years
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
State Street Technology Select Sector SPDR ETF
XLK
|
+$9.8M |
| 2 |
State Street Consumer Staples Select Sector SPDR ETF
XLP
|
+$9.19M |
| 3 |
Innovator US Equity Power Buffer ETF June
PJUN
|
+$6.92M |
| 4 |
State Street SPDR Portfolio Short Term Corporate Bond ETF
SPSB
|
+$4.48M |
| 5 |
Innovator US Equity Power Buffer ETF May
PMAY
|
+$4.09M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
State Street Utilities Select Sector SPDR ETF
XLU
|
+$15.5M |
| 2 |
Innovator US Equity Power Buffer ETF August
PAUG
|
+$7.52M |
| 3 |
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
|
+$7.09M |
| 4 |
State Street Industrial Select Sector SPDR ETF
XLI
|
+$6.17M |
| 5 |
Deere & Co
DE
|
+$5.84M |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Miscellaneous | 87.84% |
| 2 | Technology | 4.19% |
| 3 | Financials | 1.35% |
| 4 | Consumer Discretionary | 1.35% |
| 5 | Industrials | 1.28% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | Held Since | |
|---|---|---|---|---|---|---|---|
101
Visa
V
$756B
| $3.34M | 0.08% |
9,745
+1,861
| +24% | +$597K |
2019 Q1
29 quarters
|
|
102
Philip Morris
PM
$315B
| $3.27M | 0.08% |
18,053
+2,264
| +14% | +$393K |
2023 Q4
10 quarters
|
|
103
DELISTED
National Storage Affiliates Trust
NSA
| $3.23M | 0.08% |
72,569
| – | – |
2020 Q3
23 quarters
|
|
104
Innovator US Equity Power Buffer ETF April
PAPR
$961M
| $3.21M | 0.08% |
75,972
+26,379
| +53% | +$1.1M |
2023 Q2
12 quarters
|
|
105
Home Depot
HD
$309B
| $3.15M | 0.08% |
8,934
+358
| +4% | +$116K |
2018 Q4
30 quarters
|
|
106
Innovator US Equity Power Buffer ETF November
PNOV
$832M
| $3.04M | 0.07% |
68,525
+17,765
| +35% | +$772K |
2022 Q1
17 quarters
|
|
107
First Trust Enhanced Short Maturity ETF
FTSM
$6.72B
| $3.03M | 0.07% |
50,793
-933
| -2% | -$55.9K |
2025 Q1
5 quarters
|
|
108
Micron Technology
MU
$1.02T
| $3.01M | 0.07% |
2,602
+730
| +39% | +$547K |
2025 Q4
2 quarters
|
|
109
Duke Energy
DUK
$93.1B
| $2.96M | 0.07% |
23,352
+4,310
| +23% | +$544K |
2019 Q3
27 quarters
|
|
110
Invesco S&P 500 Momentum ETF
SPMO
$21.9B
| $2.94M | 0.07% |
18,208
+13,779
| +311% | +$1.94M |
2026 Q1
1 quarter
|
|
111
First Trust Rising Dividend Achievers ETF
RDVY
$25.4B
| $2.93M | 0.07% |
36,103
-2,968
| -8% | -$223K |
2023 Q1
13 quarters
|
|
|
112
Innovator US Equity Power Buffer ETF August
PAUG
$1.05B
| $2.88M | 0.07% |
63,105
-167,820
| -73% | -$7.52M |
2022 Q3
15 quarters
|
|
113
IBM
IBM
$224B
| $2.88M | 0.07% |
10,236
-233
| -2% | -$58.7K |
2021 Q2
20 quarters
|
|
114
UnitedHealth
UNH
$361B
| $2.82M | 0.07% |
6,777
+603
| +10% | +$224K |
2022 Q2
16 quarters
|
|
115
Coca-Cola
KO
$403B
| $2.78M | 0.07% |
34,253
+9,494
| +38% | +$750K |
2020 Q3
23 quarters
|
|
116
iShares Core Dividend Growth ETF
DGRO
$43.8B
| $2.77M | 0.07% |
36,575
-718
| -2% | -$53K |
2023 Q2
12 quarters
|
|
117
Chevron
CVX
$440B
| $2.75M | 0.07% |
16,562
+3,496
| +27% | +$651K |
2018 Q4
30 quarters
|
|
118
Costco
COST
$441B
| $2.66M | 0.07% |
2,835
-2
| -0.1% | -$1.99K |
2021 Q4
18 quarters
|
|
119
Lockheed Martin
LMT
$127B
| $2.61M | 0.06% |
5,113
-37
| -0.7% | -$20K |
2022 Q1
17 quarters
|
|
120
Schwab US Large-Cap Growth ETF
SCHG
$63.7B
| $2.61M | 0.06% |
76,995
-58,088
| -43% | -$1.92M |
2021 Q3
19 quarters
|
|
121
Bluerock Private Real Estate Fund
BPRE
| $2.52M | 0.06% |
+193,822
| New | +$3.01M |
2026 Q2
0 quarters
|
|
122
AbbVie
ABBV
$502B
| $2.46M | 0.06% |
9,774
+1,514
| +18% | +$326K |
2021 Q2
20 quarters
|
|
123
Innovator US Equity Power Buffer ETF September
PSEP
$1.23B
| $2.45M | 0.06% |
53,273
+4,747
| +10% | +$215K |
2022 Q3
15 quarters
|
|
124
Invesco Variable Rate Preferred ETF
VRP
$2.98B
| $2.42M | 0.06% |
99,693
-101,012
| -50% | -$2.46M |
2022 Q1
17 quarters
|
|
125
iShares National Muni Bond ETF
MUB
$50.8B
| $2.3M | 0.06% |
21,367
+3,163
| +17% | +$338K |
2021 Q1
21 quarters
|
|
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Advisory Alpha's Q2 2026 Portfolio in Review
As of Q2 2026, Advisory Alpha held 612 positions worth $4.08B, up 11% from $3.66B the previous quarter. Its ten largest holdings account for 48% of the portfolio.
Advisory Alpha's Q2 2026 filing shows 67 new, 287 increased, 187 reduced and 41 closed positions. Its largest new stake was Bluerock Private Real Estate Fund: 193,822 shares worth $2.52M. The largest sale was State Street Utilities Select Sector SPDR ETF, an estimated $15.5M.
By sector, the portfolio is most concentrated in Miscellaneous at 88% of assets, down from 89% a quarter earlier, followed by Technology and Financials.
- Advisory Alpha's largest Q2 2026 buy was Bluerock Private Real Estate Fund: 193,822 shares worth $2.52M.
- Advisory Alpha added most to State Street Technology Select Sector SPDR ETF in Q2 2026, an estimated $9.8M increase.
- Advisory Alpha's biggest Q2 2026 reduction was State Street Utilities Select Sector SPDR ETF, cutting an estimated $15.5M.
- Advisory Alpha fully exited ProShares Ultra Semiconductors in Q2 2026, selling an estimated $987K.
- Advisory Alpha's ten largest holdings make up 48% of its $4.08B portfolio in Q2 2026.
- Advisory Alpha opened 67 new positions and closed 41 in Q2 2026.
- Advisory Alpha's portfolio value rose 11% quarter-over-quarter to $4.08B.
Based on Advisory Alpha's 13F filing for Q2 2026, filed 11 Aug 2026.