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Advisory Alpha Portfolio holdings
AUM
$4.08B
1-Year Est. Return
20.62%
This Fund
S&P 500
This Quarter
Est. Return
+12.69%
1 Year Est. Return
+20.62%
3 Year Est. Return
+50.27%
5 Year Est. Return
+41.94%
10 Year Est. Return
+114.94%
AUM
$4.08B
AUM Growth
+$418M
(+11%)
Cap. Flow
+$36.3M
Cap. Flow
% of AUM
0.89%
Top 10 Holdings %
Top 10 Hldgs %
47.8%
Holding
612
New
67
Increased
287
Reduced
187
Closed
41
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
State Street Technology Select Sector SPDR ETF
XLK
|
+$9.79M |
| 2 |
State Street Consumer Staples Select Sector SPDR ETF
XLP
|
+$9.19M |
| 3 |
Innovator US Equity Power Buffer ETF June
PJUN
|
+$6.92M |
| 4 |
State Street SPDR Portfolio Short Term Corporate Bond ETF
SPSB
|
+$4.48M |
| 5 |
Innovator US Equity Power Buffer ETF May
PMAY
|
+$4.09M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
State Street Utilities Select Sector SPDR ETF
XLU
|
+$15.5M |
| 2 |
Innovator US Equity Power Buffer ETF August
PAUG
|
+$7.52M |
| 3 |
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
|
+$7.09M |
| 4 |
State Street Industrial Select Sector SPDR ETF
XLI
|
+$6.17M |
| 5 |
Deere & Co
DE
|
+$5.84M |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Miscellaneous | 87.84% |
| 2 | Technology | 4.19% |
| 3 | Financials | 1.35% |
| 4 | Consumer Discretionary | 1.35% |
| 5 | Industrials | 1.28% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | |
|---|---|---|---|---|---|---|
101
Visa
V
$699B
| $3.34M | 0.08% |
9,745
+1,861
| +24% | +$597K |
|
102
Philip Morris
PM
$288B
| $3.27M | 0.08% |
18,053
+2,264
| +14% | +$393K |
|
|
NSA
103
DELISTED
National Storage Affiliates Trust
NSA
| $3.23M | 0.08% |
72,569
| – | – |
|
104
Innovator US Equity Power Buffer ETF April
PAPR
$965M
| $3.21M | 0.08% |
75,972
+26,379
| +53% | +$1.1M |
|
105
Home Depot
HD
$319B
| $3.15M | 0.08% |
8,934
+358
| +4% | +$116K |
|
106
Innovator US Equity Power Buffer ETF November
PNOV
$891M
| $3.04M | 0.07% |
68,525
+17,765
| +35% | +$772K |
|
107
First Trust Enhanced Short Maturity ETF
FTSM
$6.55B
| $3.03M | 0.07% |
50,793
-933
| -2% | -$55.9K |
|
108
Micron Technology
MU
$1.13T
| $3.01M | 0.07% |
2,602
+730
| +39% | +$547K |
|
109
Duke Energy
DUK
$94.6B
| $2.96M | 0.07% |
23,352
+4,310
| +23% | +$544K |
|
110
Invesco S&P 500 Momentum ETF
SPMO
$22.4B
| $2.94M | 0.07% |
18,208
+13,779
| +311% | +$1.94M |
|
111
First Trust Rising Dividend Achievers ETF
RDVY
$25.5B
| $2.93M | 0.07% |
36,103
-2,968
| -8% | -$223K |
|
|
112
Innovator US Equity Power Buffer ETF August
PAUG
$1.04B
| $2.88M | 0.07% |
63,105
-167,820
| -73% | -$7.52M |
|
113
IBM
IBM
$221B
| $2.88M | 0.07% |
10,236
-233
| -2% | -$58.7K |
|
114
UnitedHealth
UNH
$357B
| $2.82M | 0.07% |
6,777
+603
| +10% | +$224K |
|
115
Coca-Cola
KO
$382B
| $2.78M | 0.07% |
34,253
+9,494
| +38% | +$750K |
|
116
iShares Core Dividend Growth ETF
DGRO
$43.5B
| $2.77M | 0.07% |
36,575
-718
| -2% | -$53K |
|
117
Chevron
CVX
$409B
| $2.75M | 0.07% |
16,562
+3,496
| +27% | +$651K |
|
118
Costco
COST
$407B
| $2.66M | 0.07% |
2,835
-2
| -0.1% | -$1.99K |
|
119
Lockheed Martin
LMT
$122B
| $2.61M | 0.06% |
5,113
-37
| -0.7% | -$20K |
|
120
Schwab US Large-Cap Growth ETF
SCHG
$62.7B
| $2.61M | 0.06% |
76,995
-58,088
| -43% | -$1.92M |
|
|
BPRE
121
Bluerock Private Real Estate Fund
BPRE
| $2.52M | 0.06% |
+193,822
| New | +$3.01M |
|
122
AbbVie
ABBV
$455B
| $2.46M | 0.06% |
9,774
+1,514
| +18% | +$326K |
|
123
Innovator US Equity Power Buffer ETF September
PSEP
$819M
| $2.45M | 0.06% |
53,273
+4,747
| +10% | +$215K |
|
124
Invesco Variable Rate Preferred ETF
VRP
$3.02B
| $2.42M | 0.06% |
99,693
-101,012
| -50% | -$2.46M |
|
125
iShares National Muni Bond ETF
MUB
$45B
| $2.3M | 0.06% |
21,367
+3,163
| +17% | +$338K |
|
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Advisory Alpha's Q2 2026 Portfolio in Review
As of Q2 2026, Advisory Alpha held 612 positions worth $4.08B, up 11% from $3.66B the previous quarter. Its ten largest holdings account for 48% of the portfolio.
Advisory Alpha's Q2 2026 filing shows 67 new, 287 increased, 187 reduced and 41 closed positions. Its largest new stake was Bluerock Private Real Estate Fund: 193,822 shares worth $2.52M. The largest sale was State Street Utilities Select Sector SPDR ETF, an estimated $15.5M.
By sector, the portfolio is most concentrated in Miscellaneous at 88% of assets, down from 89% a quarter earlier, followed by Technology and Financials.
- Advisory Alpha's largest Q2 2026 buy was Bluerock Private Real Estate Fund: 193,822 shares worth $2.52M.
- Advisory Alpha added most to State Street Technology Select Sector SPDR ETF in Q2 2026, an estimated $9.79M increase.
- Advisory Alpha's biggest Q2 2026 reduction was State Street Utilities Select Sector SPDR ETF, cutting an estimated $15.5M.
- Advisory Alpha fully exited ProShares Ultra Semiconductors in Q2 2026, selling an estimated $987K.
- Advisory Alpha's ten largest holdings make up 48% of its $4.08B portfolio in Q2 2026.
- Advisory Alpha opened 67 new positions and closed 41 in Q2 2026.
- Advisory Alpha's portfolio value rose 11% quarter-over-quarter to $4.08B.
Based on Advisory Alpha's 13F filing for Q2 2026, filed 11 Aug 2026.