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Advisory Alpha’s Alphabet (Google) Class C GOOG Stock Holding History

Advisory Alpha’s Portfolio GOOG Stock Details GOOG Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q1 		$10.2M Sell
35,435
-761
-2% -$239K 0.28% 57
2025
Q4 		$11.4M Buy
36,196
+3,814
+12% +$1.09M 0.31% 53
2025
Q3 		$7.98M Buy
32,382
+3,008
+10% +$632K 0.22% 60
2025
Q2 		$5.21M Buy
29,374
+3,384
+13% +$559K 0.16% 74
2025
Q1 		$4.06M Buy
25,990
+3,148
+14% +$576K 0.14% 77
2024
Q4 		$4.35M Buy
22,842
+1,455
+7% +$257K 0.15% 69
2024
Q3 		$3.58M Buy
21,387
+5,851
+38% +$990K 0.13% 74
2024
Q2 		$2.85M Buy
15,536
+1,310
+9% +$223K 0.11% 88
2024
Q1 		$2.17M Buy
14,226
+5,213
+58% +$752K 0.09% 104
2023
Q4 		$1.27M Buy
9,013
+3,967
+79% +$538K 0.06% 127
2023
Q3 		$665K Sell
5,046
-767
-13% -$99.7K 0.03% 172
2023
Q2 		$703K Buy
5,813
+1,107
+24% +$128K 0.04% 189
2023
Q1 		$489K Buy
4,706
+1,020
+28% +$98.5K 0.03% 183
2022
Q4 		$327K Sell
3,686
-560
-13% -$53.4K 0.02% 203
2022
Q3 		$408K Sell
4,246
-114
-3% -$12.7K 0.03% 174
2022
Q2 		$478K Buy
4,360
+420
+11% +$49.6K 0.04% 163
2022
Q1 		$552K Sell
3,940
-60
-2% -$8.16K 0.04% 166
2021
Q4 		$580K Buy
4,000
+100
+3% +$14.5K 0.03% 163
2021
Q3 		$521K Buy
3,900
+640
+20% +$88.2K 0.04% 159
2021
Q2 		$409K Buy
+3,260
New +$389K 0.03% 134
2020
Q4 		– Sell
-2,900
Closed -$212K – 310
2020
Q3 		$212K Buy
+2,900
New +$221K 0.05% 89

Other funds holding GOOG

BlackRock
BlackRock New York $5.72T AUM 30.48% 1-Year Est. Return
VCM
Vanguard Capital Management Malvern, Pennsylvania $4.04T AUM
State Street
State Street Boston, Massachusetts $2.9T AUM 29.55% 1-Year Est. Return
JP Morgan Chase
JP Morgan Chase New York $1.56T AUM 27.86% 1-Year Est. Return
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.61T AUM 30.72% 1-Year Est. Return
Fidelity Investments
Fidelity Investments Boston, Massachusetts $1.9T AUM 41.92% 1-Year Est. Return
VPM
Vanguard Portfolio Management Malvern, Pennsylvania $1.91T AUM
Morgan Stanley
Morgan Stanley New York $1.66T AUM 25.57% 1-Year Est. Return
T. Rowe Price Associates
T. Rowe Price Associates Baltimore, Maryland $865B AUM 30.76% 1-Year Est. Return
Invesco
Invesco Atlanta, Georgia $1.02T AUM 30.18% 1-Year Est. Return

Advisory Alpha's GOOG Position: Q1 2026 in Review

Advisory Alpha reduced its Alphabet (Google) Class C (GOOG) stake by 2.1% in Q1 2026, selling an estimated $239K and leaving 35,435 shares worth $10.2M. The position accounts for 0.28% of the portfolio, ranked #57.

Advisory Alpha first reported a position in GOOG in Q3 2020 and has held it in 21 quarters since. The position peaked at $11.4M in Q4 2025. 5,117 funds tracked by Wall St. Rank hold GOOG as of Q1 2026.

  • Advisory Alpha held 35,435 shares of Alphabet (Google) Class C worth $10.2M as of Q1 2026.
  • Advisory Alpha sold 761 Alphabet (Google) Class C shares in Q1 2026, an estimated $239K.
  • Alphabet (Google) Class C made up 0.28% of Advisory Alpha's portfolio in Q1 2026, its #57 holding.
  • Advisory Alpha first reported a position in Alphabet (Google) Class C in Q3 2020 and has held it in 21 quarters since.
  • Advisory Alpha's Alphabet (Google) Class C position peaked at $11.4M in Q4 2025.
  • 5,117 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q1 2026.

Based on Advisory Alpha's 13F filing for Q1 2026, filed 14 May 2026.