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Sterling Investment Counsel Portfolio holdings

AUM $425M
1-Year Est. Return 28.28%
This Fund
S&P 500
This Quarter Est. Return
+8.37%
1 Year Est. Return
+28.28%
3 Year Est. Return
+82.8%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$312M
AUM Growth
+$141M
Cap. Flow
+$123M
Cap. Flow %
39.56%
Top 10 Hldgs %
54.37%
Holding
187
New
47
Increased
70
Reduced
9
Closed
57

Top Buys

Rank Stock Value
1
JEPI icon
JPMorgan Equity Premium Income ETF
JEPI
+$14.5M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$13.6M
3
QQQM icon
Invesco NASDAQ 100 ETF
QQQM
+$12.3M
4
CGXU icon
Capital Group International Focus Equity ETF
CGXU
+$9.16M
5
IVV icon
iShares Core S&P 500 ETF
IVV
+$5.74M

Top Sells

Rank Stock Value
1
HYG icon
iShares iBoxx $ High Yield Corporate Bond ETF
HYG
+$1.15M
2
ARKW icon
ARK Web x.0 ETF
ARKW
+$1.03M
3
SHYG icon
iShares 0-5 Year High Yield Corporate Bond ETF
SHYG
+$840K
4
CTAS icon
Cintas
CTAS
+$770K
5
CINF icon
Cincinnati Financial
CINF
+$663K

Sector Composition

Rank Sector Weight
1 Technology 13.38%
2 Financials 6.56%
3 Communication Services 4.83%
4 Consumer Discretionary 3.62%
5 Healthcare 3.39%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VEU icon
126
Vanguard FTSE All-World ex-US ETF
VEU
$70B
$205K 0.07%
+2,879
New +$199K
VHT icon
127
Vanguard Health Care ETF
VHT
$19B
$205K 0.07%
+790
New +$198K
LAC
128
Lithium Americas
LAC
$1.18B
$158K 0.05%
+27,605
New +$87.2K
LAR
129
Lithium Argentina AG
LAR
$1.09B
$91.8K 0.03%
+27,476
New +$83.1K
PRPL icon
130
Purple Innovation
PRPL
$31.6M
$9.34K ﹤0.01%
400
– –
ADBE icon
131
Adobe
ADBE
$105B
– –
-662
Closed -$256K
BIP icon
132
Brookfield Infrastructure Partners
BIP
$18.1B
– –
-6,269
Closed -$210K
BNDX icon
133
Vanguard Total International Bond ETF
BNDX
$82.9B
– –
-5,334
Closed -$264K
CINF icon
134
Cincinnati Financial
CINF
$26.6B
– –
-4,455
Closed -$663K
CME icon
135
CME Group
CME
$93.2B
– –
-958
Closed -$264K
CTAS icon
136
Cintas
CTAS
$82.1B
– –
-3,456
Closed -$770K
D icon
137
Dominion Energy
D
$59.9B
– –
-4,101
Closed -$232K
DES icon
138
WisdomTree US SmallCap Dividend Fund
DES
$2.21B
– –
-10,398
Closed -$330K
DUK icon
139
Duke Energy
DUK
$96.1B
– –
-3,263
Closed -$385K
EMB icon
140
iShares JPMorgan USD Emerging Markets Bond ETF
EMB
$14.9B
– –
-4,173
Closed -$387K
ES icon
141
Eversource Energy
ES
$26.8B
– –
-3,860
Closed -$246K
ETR icon
142
Entergy
ETR
$49.7B
– –
-6,088
Closed -$506K
F icon
143
Ford
F
$55.7B
– –
-13,160
Closed -$143K
FE icon
144
FirstEnergy
FE
$27.1B
– –
-5,207
Closed -$210K
FITB
145
Fifth Third Bancorp
FITB
$52.2B
– –
-9,847
Closed -$405K
GOVT icon
146
iShares US Treasury Bond ETF
GOVT
$43.7B
– –
-9,566
Closed -$220K
HCA icon
147
HCA Healthcare
HCA
$89.1B
– –
-1,099
Closed -$421K
HIG icon
148
Hartford Financial Services
HIG
$38.1B
– –
-2,275
Closed -$289K
HON icon
149
Honeywell
HON
$72.9B
– –
-1,424
Closed -$313K
HYG icon
150
iShares iBoxx $ High Yield Corporate Bond ETF
HYG
$17.9B
– –
-14,288
Closed -$1.15M
4 5
6
7 8

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OGM
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BMC
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SGA
Sector Gamma AS Oslo, Norway $423M AUM 17.56% 1-Year Est. Return
WPW
Warther Private Wealth Akron, Ohio $427M AUM 16.24% 1-Year Est. Return
GPGA
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DS
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CSNH
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Sterling Investment Counsel's Q3 2025 Portfolio in Review

As of Q3 2025, Sterling Investment Counsel held 187 positions worth $312M, up 83% from $171M the previous quarter. Its ten largest holdings account for 54% of the portfolio.

Sterling Investment Counsel deployed $123M of net new capital in Q3 2025, opening 47 new positions and adding to 70 existing holdings. Its largest new stake was iShares 0-3 Month Treasury Bond ETF: 46,434 shares worth $4.68M.

By sector, the portfolio is most concentrated in Technology at 13% of assets, down from 14% a quarter earlier, followed by Financials and Communication Services.

On the sell side, the largest reduction was ARK Web x.0 ETF, an estimated $1.03M trimmed.

  • Sterling Investment Counsel's largest Q3 2025 buy was iShares 0-3 Month Treasury Bond ETF: 46,434 shares worth $4.68M.
  • Sterling Investment Counsel added most to JPMorgan Equity Premium Income ETF in Q3 2025, an estimated $14.5M increase.
  • Sterling Investment Counsel's biggest Q3 2025 reduction was ARK Web x.0 ETF, cutting an estimated $1.03M.
  • Sterling Investment Counsel fully exited iShares iBoxx $ High Yield Corporate Bond ETF in Q3 2025, selling an estimated $1.15M.
  • Sterling Investment Counsel's ten largest holdings make up 54% of its $312M portfolio in Q3 2025.
  • Sterling Investment Counsel opened 47 new positions and closed 57 in Q3 2025.
  • Sterling Investment Counsel's portfolio value rose 83% quarter-over-quarter to $312M.

Based on Sterling Investment Counsel's 13F filing for Q3 2025, filed 21 Oct 2025.