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SIC

Sterling Investment Counsel Portfolio holdings

AUM $425M
1-Year Est. Return 28.28%
This Fund
S&P 500
This Quarter Est. Return
+8.37%
1 Year Est. Return
+28.28%
3 Year Est. Return
+82.8%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$312M
AUM Growth
+$141M
Cap. Flow
+$123M
Cap. Flow %
39.56%
Top 10 Hldgs %
54.37%
Holding
187
New
47
Increased
70
Reduced
9
Closed
57

Top Buys

Rank Stock Value
1
JEPI icon
JPMorgan Equity Premium Income ETF
JEPI
+$14.5M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$13.6M
3
QQQM icon
Invesco NASDAQ 100 ETF
QQQM
+$12.3M
4
CGXU icon
Capital Group International Focus Equity ETF
CGXU
+$9.16M
5
IVV icon
iShares Core S&P 500 ETF
IVV
+$5.74M

Top Sells

Rank Stock Value
1
HYG icon
iShares iBoxx $ High Yield Corporate Bond ETF
HYG
+$1.15M
2
ARKW icon
ARK Web x.0 ETF
ARKW
+$1.03M
3
SHYG icon
iShares 0-5 Year High Yield Corporate Bond ETF
SHYG
+$840K
4
CTAS icon
Cintas
CTAS
+$770K
5
CINF icon
Cincinnati Financial
CINF
+$663K

Sector Composition

Rank Sector Weight
1 Technology 13.38%
2 Financials 6.56%
3 Communication Services 4.83%
4 Consumer Discretionary 3.62%
5 Healthcare 3.39%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
PANW icon
26
Palo Alto Networks
PANW
$313B
$2.23M 0.72%
10,974
+8,593
+361% +$1.64M
KO icon
27
Coca-Cola
KO
$372B
$2.18M 0.7%
32,940
+20,936
+174% +$1.44M
IVE icon
28
iShares S&P 500 Value ETF
IVE
$50B
$2.16M 0.69%
10,476
+5,424
+107% +$1.09M
NOW icon
29
ServiceNow
NOW
$132B
$1.81M 0.58%
9,830
+8,205
+505% +$1.53M
GOOG icon
30
Alphabet (Google) Class C
GOOG
$4.19T
$1.81M 0.58%
7,428
+6,228
+519% +$1.31M
ETN icon
31
Eaton
ETN
$178B
$1.8M 0.58%
4,822
+3,333
+224% +$1.21M
UBER icon
32
Uber
UBER
$160B
$1.79M 0.57%
18,305
+9,977
+120% +$933K
GEV icon
33
GE Vernova
GEV
$269B
$1.79M 0.57%
2,905
+2,356
+429% +$1.43M
CAH icon
34
Cardinal Health
CAH
$56.3B
$1.78M 0.57%
11,364
– –
ABBV icon
35
AbbVie
ABBV
$442B
$1.72M 0.55%
7,412
+4,167
+128% +$849K
AVGO icon
36
Broadcom
AVGO
$1.98T
$1.69M 0.54%
5,137
+2,725
+113% +$836K
LLY icon
37
Eli Lilly
LLY
$1.08T
$1.69M 0.54%
2,212
+1,793
+428% +$1.33M
XLE icon
38
State Street Energy Select Sector SPDR ETF
XLE
$39.8B
$1.65M 0.53%
36,892
+21,860
+145% +$957K
ARKW icon
39
ARK Web x.0 ETF
ARKW
$1.77B
$1.59M 0.51%
9,084
-6,472
-42% -$1.03M
DIS icon
40
Walt Disney
DIS
$179B
$1.56M 0.5%
13,590
+7,695
+131% +$906K
BOTZ icon
41
Global X Robotics & Artificial Intelligence ETF
BOTZ
$3.56B
$1.48M 0.47%
41,634
+8,007
+24% +$270K
BLK icon
42
Blackrock
BLK
$178B
$1.47M 0.47%
1,259
+924
+276% +$1.03M
APH icon
43
Amphenol
APH
$206B
$1.42M 0.45%
11,452
+8,812
+334% +$967K
HD icon
44
Home Depot
HD
$353B
$1.4M 0.45%
3,452
+1,499
+77% +$589K
CFG icon
45
Citizens Financial Group
CFG
$30.7B
$1.22M 0.39%
22,972
+8,515
+59% +$424K
ADI icon
46
Analog Devices
ADI
$188B
$1.21M 0.39%
4,926
+4,020
+444% +$966K
MCD icon
47
McDonald's
MCD
$194B
$1.16M 0.37%
3,827
+1,586
+71% +$483K
XLB icon
48
State Street Materials Select Sector SPDR ETF
XLB
$8.72B
$1.15M 0.37%
25,704
+20,448
+389% +$925K
SPMD icon
49
State Street SPDR Portfolio S&P 400 Mid Cap ETF
SPMD
$18.9B
$1.13M 0.36%
19,691
+472
+2% +$26.6K
JPST icon
50
JPMorgan Ultra-Short Income ETF
JPST
$40.6B
$1.11M 0.35%
+21,790
New +$1.1M
1
2
3 4 5

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OGM
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BMC
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SGA
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WPW
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GPGA
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CSNH
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Sterling Investment Counsel's Q3 2025 Portfolio in Review

As of Q3 2025, Sterling Investment Counsel held 187 positions worth $312M, up 83% from $171M the previous quarter. Its ten largest holdings account for 54% of the portfolio.

Sterling Investment Counsel deployed $123M of net new capital in Q3 2025, opening 47 new positions and adding to 70 existing holdings. Its largest new stake was iShares 0-3 Month Treasury Bond ETF: 46,434 shares worth $4.68M.

By sector, the portfolio is most concentrated in Technology at 13% of assets, down from 14% a quarter earlier, followed by Financials and Communication Services.

On the sell side, the largest reduction was ARK Web x.0 ETF, an estimated $1.03M trimmed.

  • Sterling Investment Counsel's largest Q3 2025 buy was iShares 0-3 Month Treasury Bond ETF: 46,434 shares worth $4.68M.
  • Sterling Investment Counsel added most to JPMorgan Equity Premium Income ETF in Q3 2025, an estimated $14.5M increase.
  • Sterling Investment Counsel's biggest Q3 2025 reduction was ARK Web x.0 ETF, cutting an estimated $1.03M.
  • Sterling Investment Counsel fully exited iShares iBoxx $ High Yield Corporate Bond ETF in Q3 2025, selling an estimated $1.15M.
  • Sterling Investment Counsel's ten largest holdings make up 54% of its $312M portfolio in Q3 2025.
  • Sterling Investment Counsel opened 47 new positions and closed 57 in Q3 2025.
  • Sterling Investment Counsel's portfolio value rose 83% quarter-over-quarter to $312M.

Based on Sterling Investment Counsel's 13F filing for Q3 2025, filed 21 Oct 2025.