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HA

Herold Advisors Portfolio holdings

AUM $455M
1-Year Est. Return 22.2%
This Fund
S&P 500
This Quarter Est. Return
+6.63%
1 Year Est. Return
+22.2%
3 Year Est. Return
+70.39%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$327M
AUM Growth
+$37.4M
Cap. Flow
+$20.9M
Cap. Flow %
6.4%
Top 10 Hldgs %
25.96%
Holding
249
New
19
Increased
112
Reduced
63
Closed
10

Top Buys

Rank Stock Value
1
AVUS icon
Avantis US Equity ETF
AVUS
+$1.3M
2
RDVI icon
FT Vest Rising Dividend Achievers Target Income ETF
RDVI
+$1.09M
3
DSTL icon
Distillate US Fundamental Stability & Value ETF
DSTL
+$933K
4
USFR icon
WisdomTree Floating Rate Treasury Fund
USFR
+$848K
5
JPST icon
JPMorgan Ultra-Short Income ETF
JPST
+$790K

Top Sells

Rank Stock Value
1
ABB
ABB Ltd
ABB
+$545K
2
IEP icon
Icahn Enterprises
IEP
+$366K
3
PYPL icon
PayPal
PYPL
+$327K
4
AAPL icon
Apple
AAPL
+$277K
5
JCI icon
Johnson Controls International
JCI
+$226K

Sector Composition

Rank Sector Weight
1 Technology 16.82%
2 Healthcare 11.08%
3 Financials 10.97%
4 Consumer Discretionary 6.1%
5 Industrials 5.55%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
PWR icon
201
Quanta Services
PWR
$94.9B
$295K 0.09%
1,500
– –
VB icon
202
Vanguard Small-Cap ETF
VB
$79.2B
$288K 0.09%
1,447
-11
-0.8% -$2.08K
IEMG icon
203
iShares Core MSCI Emerging Markets ETF
IEMG
$149B
$285K 0.09%
5,779
– –
IYW icon
204
iShares US Technology ETF
IYW
$24.1B
$281K 0.09%
2,577
– –
KNG icon
205
FT Vest S&P 500 Dividend Aristocrats Target Income ETF
KNG
$3.39B
$278K 0.09%
+5,259
New +$271K
XLF icon
206
State Street Financial Select Sector SPDR ETF
XLF
$55.3B
$275K 0.08%
8,152
-2,142
-21% -$69.9K
DD icon
207
DuPont de Nemours
DD
$18.3B
$267K 0.08%
2,982
-159
-5% -$13.7K
VCSH icon
208
Vanguard Short-Term Corporate Bond ETF
VCSH
$44.7B
$266K 0.08%
3,513
-920
-21% -$69.9K
SPHD icon
209
Invesco S&P 500 High Dividend Low Volatility ETF
SPHD
$3.33B
$259K 0.08%
6,260
-2,595
-29% -$107K
KR icon
210
Kroger
KR
$35.8B
$254K 0.08%
5,400
– –
CPER icon
211
United States Copper Index Fund
CPER
$743M
$251K 0.08%
10,800
– –
EFV icon
212
iShares MSCI EAFE Value ETF
EFV
$27.2B
$248K 0.08%
5,059
– –
OXY icon
213
Occidental Petroleum
OXY
$54.9B
$247K 0.08%
4,205
+175
+4% +$10.5K
GM icon
214
General Motors
GM
$68.3B
$243K 0.07%
6,300
– –
PEY icon
215
Invesco High Yield Equity Dividend Achievers ETF
PEY
$1.14B
$243K 0.07%
12,632
-1,180
-9% -$22.8K
SPY icon
216
State Street SPDR S&P 500 ETF Trust
SPY
$781B
$239K 0.07%
+539
New +$226K
COHR icon
217
Coherent
COHR
$55.8B
$237K 0.07%
4,644
-2,000
-30% -$74.2K
MRNA icon
218
Moderna
MRNA
$23.6B
$234K 0.07%
1,925
+100
+5% +$13.3K
SCHO icon
219
Schwab Short-Term US Treasury ETF
SCHO
$12.7B
$232K 0.07%
+9,650
New +$234K
SBUX icon
220
Starbucks
SBUX
$119B
$230K 0.07%
2,322
+1
+0% +$104
FSIG icon
221
First Trust Limited Duration Investment Grade Corporate ETF
FSIG
$1.52B
$223K 0.07%
+11,983
New +$225K
COP icon
222
ConocoPhillips
COP
$141B
$223K 0.07%
2,149
+3
+0.1% +$308
AMD icon
223
Advanced Micro Devices
AMD
$821B
$220K 0.07%
+1,935
New +$201K
BBUS icon
224
JPMorgan BetaBuilders US Equity ETF
BBUS
$8.63B
$219K 0.07%
2,750
– –
MDLZ icon
225
Mondelez International
MDLZ
$77.4B
$219K 0.07%
3,000
– –
6 7 8
9
10

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WMA
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EGP
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FIM
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HFF
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GSIAS
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AWM
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LC
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Herold Advisors's Q2 2023 Portfolio in Review

As of Q2 2023, Herold Advisors held 249 positions worth $327M, up 13% from $289M the previous quarter. Its ten largest holdings account for 26% of the portfolio.

Herold Advisors deployed $20.9M of net new capital in Q2 2023, opening 19 new positions and adding to 112 existing holdings. Its largest new stake was FT Vest Rising Dividend Achievers Target Income ETF: 51,094 shares worth $1.12M.

By sector, the portfolio is most concentrated in Technology at 17% of assets, up from 16% a quarter earlier, followed by Healthcare and Financials.

On the sell side, the largest reduction was Apple, an estimated $277K trimmed.

  • Herold Advisors's largest Q2 2023 buy was FT Vest Rising Dividend Achievers Target Income ETF: 51,094 shares worth $1.12M.
  • Herold Advisors added most to Avantis US Equity ETF in Q2 2023, an estimated $1.3M increase.
  • Herold Advisors's biggest Q2 2023 reduction was Apple, cutting an estimated $277K.
  • Herold Advisors fully exited ABB Ltd in Q2 2023, selling an estimated $545K.
  • Herold Advisors's ten largest holdings make up 26% of its $327M portfolio in Q2 2023.
  • Herold Advisors opened 19 new positions and closed 10 in Q2 2023.
  • Herold Advisors's portfolio value rose 13% quarter-over-quarter to $327M.

Based on Herold Advisors's 13F filing for Q2 2023, filed 17 Jul 2023.