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Herold Advisors Portfolio holdings

AUM $455M
1-Year Est. Return 22.2%
This Fund
S&P 500
This Quarter Est. Return
+11.55%
1 Year Est. Return
+22.2%
3 Year Est. Return
+70.39%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$236M
AUM Growth
+$28.1M
Cap. Flow
+$8.16M
Cap. Flow %
3.45%
Top 10 Hldgs %
24.8%
Holding
213
New
24
Increased
102
Reduced
41
Closed
9

Top Buys

Rank Stock Value
1
SPGI icon
S&P Global
SPGI
+$2.45M
2
MSFT icon
Microsoft
MSFT
+$1.43M
3
AAPL icon
Apple
AAPL
+$1.14M
4
ED icon
Consolidated Edison
ED
+$817K
5
LLY icon
Eli Lilly
LLY
+$532K

Top Sells

Rank Stock Value
1
POOL icon
Pool Corp
POOL
+$986K
2
NRG icon
NRG Energy
NRG
+$747K
3
BLK icon
Blackrock
BLK
+$701K
4
MKC icon
McCormick & Company Non-Voting
MKC
+$668K
5
AMT icon
American Tower
AMT
+$664K

Sector Composition

Rank Sector Weight
1 Technology 15.73%
2 Healthcare 14.75%
3 Financials 13.8%
4 Industrials 7.11%
5 Consumer Discretionary 6.63%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
HLN icon
201
Haleon
HLN
$44.5B
$95.8K 0.04%
11,973
-15,849
-57% -$108K
EXG icon
202
Eaton Vance Tax-Managed Global Diversified Equity Income Fund
EXG
$2.95B
$90.7K 0.04%
12,013
+250
+2% +$1.91K
PNI
203
PIMCO New York Municipal Income Fund II
PNI
$78.2M
$85.3K 0.04%
10,735
+35
+0.3% +$272
JPC icon
204
Nuveen Preferred & Income Opportunities Fund
JPC
$2.92B
$73.5K 0.03%
+10,091
New +$73.2K
DFAT icon
205
Dimensional US Targeted Value ETF
DFAT
$14.5B
– –
-6,175
Closed -$240K
DFUS
206
Dimensional US Equity ETF
DFUS
$20.8B
– –
-6,270
Closed -$243K
HRTG icon
207
Heritage Insurance Holdings
HRTG
$819M
– –
-23,000
Closed -$51K
ICLN icon
208
iShares Global Clean Energy ETF
ICLN
$2.48B
– –
-21,540
Closed -$411K
IGIB icon
209
iShares 5-10 Year Investment Grade Corporate Bond ETF
IGIB
$18.6B
– –
-4,678
Closed -$225K
MKC icon
210
McCormick & Company Non-Voting
MKC
$13.9B
– –
-9,380
Closed -$668K
POOL icon
211
Pool Corp
POOL
$7.33B
– –
-3,100
Closed -$986K
SPGI icon
212
PUT
S&P Global
SPGI
$133B
– –
-7,420
Closed -$2.27M
UAA icon
213
Under Armour
UAA
$3.17B
– –
-10,000
Closed -$66K
5 6 7 8
9

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AWM
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WMA
West Michigan Advisors Holland, Michigan $455M AUM 29.42% 1-Year Est. Return
EGP
Entrust Global Partners New York $456M AUM 26.51% 1-Year Est. Return
FIM
FWL Investment Management Dallas, Texas $456M AUM 60.63% 1-Year Est. Return
HFF
Halter Ferguson Financial Carmel, Indiana $456M AUM 49.85% 1-Year Est. Return
GSIAS
Garden State Investment Advisory Services Red Bank, New Jersey $455M AUM 25.41% 1-Year Est. Return
AWM
Aries Wealth Management Portland, Maine $455M AUM 21.92% 1-Year Est. Return
LC
Landaas & Company Milwaukee, Wisconsin $456M AUM 15.98% 1-Year Est. Return

Herold Advisors's Q4 2022 Portfolio in Review

As of Q4 2022, Herold Advisors held 213 positions worth $236M, up 14% from $208M the previous quarter. Its ten largest holdings account for 25% of the portfolio.

Herold Advisors deployed $8.16M of net new capital in Q4 2022, opening 24 new positions and adding to 102 existing holdings. Its largest new stake was S&P Global: 7,420 shares worth $2.49M.

By sector, the portfolio is most concentrated in Technology at 16% of assets, down from 16% a quarter earlier, followed by Healthcare and Financials.

On the sell side, the largest reduction was NRG Energy, an estimated $747K trimmed.

  • Herold Advisors's largest Q4 2022 buy was S&P Global: 7,420 shares worth $2.49M.
  • Herold Advisors added most to Microsoft in Q4 2022, an estimated $1.43M increase.
  • Herold Advisors's biggest Q4 2022 reduction was NRG Energy, cutting an estimated $747K.
  • Herold Advisors fully exited Pool Corp in Q4 2022, selling an estimated $986K.
  • Herold Advisors's ten largest holdings make up 25% of its $236M portfolio in Q4 2022.
  • Herold Advisors opened 24 new positions and closed 9 in Q4 2022.
  • Herold Advisors's portfolio value rose 14% quarter-over-quarter to $236M.

Based on Herold Advisors's 13F filing for Q4 2022, filed 14 Feb 2023.