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HA

Herold Advisors Portfolio holdings

AUM $455M
1-Year Est. Return 22.2%
This Fund
S&P 500
This Quarter Est. Return
+11.55%
1 Year Est. Return
+22.2%
3 Year Est. Return
+70.39%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$236M
AUM Growth
+$28.1M
Cap. Flow
+$8.16M
Cap. Flow %
3.45%
Top 10 Hldgs %
24.8%
Holding
213
New
24
Increased
102
Reduced
41
Closed
9

Top Buys

Rank Stock Value
1
SPGI icon
S&P Global
SPGI
+$2.45M
2
MSFT icon
Microsoft
MSFT
+$1.43M
3
AAPL icon
Apple
AAPL
+$1.14M
4
ED icon
Consolidated Edison
ED
+$817K
5
LLY icon
Eli Lilly
LLY
+$532K

Top Sells

Rank Stock Value
1
POOL icon
Pool Corp
POOL
+$986K
2
NRG icon
NRG Energy
NRG
+$747K
3
BLK icon
Blackrock
BLK
+$701K
4
MKC icon
McCormick & Company Non-Voting
MKC
+$668K
5
AMT icon
American Tower
AMT
+$664K

Sector Composition

Rank Sector Weight
1 Technology 15.73%
2 Healthcare 14.75%
3 Financials 13.8%
4 Industrials 7.11%
5 Consumer Discretionary 6.63%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
BEN icon
101
Franklin Resources
BEN
$17B
$587K 0.25%
22,250
+2,000
+10% +$49.7K
SPGP icon
102
Invesco S&P 500 GARP ETF
SPGP
$2.19B
$581K 0.25%
7,031
+366
+5% +$30.2K
ELV icon
103
Elevance Health
ELV
$80.9B
$572K 0.24%
1,114
+130
+13% +$66K
BX icon
104
Blackstone
BX
$155B
$570K 0.24%
7,681
+2,006
+35% +$173K
HSY icon
105
Hershey
HSY
$34.8B
$565K 0.24%
2,439
+300
+14% +$69.2K
FDRR icon
106
Fidelity Dividend ETF for Rising Rates
FDRR
$726M
$541K 0.23%
13,570
– –
ADM icon
107
Archer Daniels Midland
ADM
$41.4B
$534K 0.23%
5,751
+250
+5% +$23.1K
BIPC icon
108
Brookfield Infrastructure
BIPC
$4.99B
$530K 0.22%
13,621
+5
+0% +$212
GILD icon
109
Gilead Sciences
GILD
$167B
$521K 0.22%
6,064
+5
+0.1% +$396
GSK icon
110
GSK
GSK
$104B
$515K 0.22%
14,642
-11,916
-45% -$397K
AB icon
111
AllianceBernstein
AB
$3.54B
$513K 0.22%
14,920
– –
PM icon
112
Philip Morris
PM
$301B
$501K 0.21%
4,947
+1,050
+27% +$99.1K
OGS icon
113
ONE Gas
OGS
$5B
$500K 0.21%
6,600
– –
ABB
114
DELISTED
ABB Ltd
ABB
$484K 0.21%
15,900
+1,100
+7% +$32K
SLV icon
115
iShares Silver Trust
SLV
$27.1B
$482K 0.2%
21,880
– –
KO icon
116
Coca-Cola
KO
$351B
$479K 0.2%
7,531
+337
+5% +$20.3K
C icon
117
Citigroup
C
$217B
$478K 0.2%
10,576
+556
+6% +$25.3K
TDTT icon
118
FlexShares iBoxx 3-Year Target Duration TIPS Index Fund
TDTT
$2.53B
$478K 0.2%
20,335
+6,405
+46% +$151K
UPS icon
119
United Parcel Service
UPS
$100B
$475K 0.2%
2,730
+1,001
+58% +$173K
VO icon
120
Vanguard Mid-Cap ETF
VO
$106B
$472K 0.2%
9,260
+932
+11% +$47.5K
BRK.A icon
121
Berkshire Hathaway Class A
BRK.A
$1.06T
$469K 0.2%
1
– –
F icon
122
Ford
F
$56.7B
$465K 0.2%
39,946
+3,989
+11% +$51.3K
AXP icon
123
American Express
AXP
$242B
$458K 0.19%
3,101
+1
+0% +$148
IRM icon
124
Iron Mountain
IRM
$36.8B
$456K 0.19%
9,150
– –
VUG icon
125
Vanguard Growth ETF
VUG
$221B
$454K 0.19%
12,780
+90
+0.7% +$3.31K
3 4
5
6 7

Similar funds

AWM
Adams Wealth Management Logan, Utah $455M AUM 22.33% 1-Year Est. Return
WMA
West Michigan Advisors Holland, Michigan $455M AUM 29.42% 1-Year Est. Return
EGP
Entrust Global Partners New York $456M AUM 26.51% 1-Year Est. Return
FIM
FWL Investment Management Dallas, Texas $456M AUM 60.63% 1-Year Est. Return
HFF
Halter Ferguson Financial Carmel, Indiana $456M AUM 49.85% 1-Year Est. Return
GSIAS
Garden State Investment Advisory Services Red Bank, New Jersey $455M AUM 25.41% 1-Year Est. Return
AWM
Aries Wealth Management Portland, Maine $455M AUM 21.92% 1-Year Est. Return
LC
Landaas & Company Milwaukee, Wisconsin $456M AUM 15.98% 1-Year Est. Return

Herold Advisors's Q4 2022 Portfolio in Review

As of Q4 2022, Herold Advisors held 213 positions worth $236M, up 14% from $208M the previous quarter. Its ten largest holdings account for 25% of the portfolio.

Herold Advisors deployed $8.16M of net new capital in Q4 2022, opening 24 new positions and adding to 102 existing holdings. Its largest new stake was S&P Global: 7,420 shares worth $2.49M.

By sector, the portfolio is most concentrated in Technology at 16% of assets, down from 16% a quarter earlier, followed by Healthcare and Financials.

On the sell side, the largest reduction was NRG Energy, an estimated $747K trimmed.

  • Herold Advisors's largest Q4 2022 buy was S&P Global: 7,420 shares worth $2.49M.
  • Herold Advisors added most to Microsoft in Q4 2022, an estimated $1.43M increase.
  • Herold Advisors's biggest Q4 2022 reduction was NRG Energy, cutting an estimated $747K.
  • Herold Advisors fully exited Pool Corp in Q4 2022, selling an estimated $986K.
  • Herold Advisors's ten largest holdings make up 25% of its $236M portfolio in Q4 2022.
  • Herold Advisors opened 24 new positions and closed 9 in Q4 2022.
  • Herold Advisors's portfolio value rose 14% quarter-over-quarter to $236M.

Based on Herold Advisors's 13F filing for Q4 2022, filed 14 Feb 2023.