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HA

Herold Advisors Portfolio holdings

AUM $455M
1-Year Est. Return 22.2%
This Fund
S&P 500
This Quarter Est. Return
-0.31%
1 Year Est. Return
+22.2%
3 Year Est. Return
+70.39%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$455M
AUM Growth
-$3.53M
Cap. Flow
+$3.52M
Cap. Flow %
0.77%
Top 10 Hldgs %
24.72%
Holding
291
New
16
Increased
110
Reduced
117
Closed
9

Top Buys

Rank Stock Value
1
IGIB icon
iShares 5-10 Year Investment Grade Corporate Bond ETF
IGIB
+$1.16M
2
AVUS icon
Avantis US Equity ETF
AVUS
+$1.15M
3
FTSM icon
First Trust Enhanced Short Maturity ETF
FTSM
+$1.15M
4
AVLC icon
Avantis US Large Cap Equity ETF
AVLC
+$1.09M
5
SKOR icon
FlexShares Credit-Scored US Corporate Bond Index Fund
SKOR
+$1.01M

Top Sells

Rank Stock Value
1
LLY icon
Eli Lilly
LLY
+$819K
2
AVGO icon
Broadcom
AVGO
+$782K
3
PH icon
Parker-Hannifin
PH
+$751K
4
CTAS icon
Cintas
CTAS
+$723K
5
TSLA icon
Tesla
TSLA
+$689K

Sector Composition

Rank Sector Weight
1 Technology 15.27%
2 Financials 11.19%
3 Healthcare 8.48%
4 Communication Services 5.22%
5 Energy 5.14%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
FTSM icon
76
First Trust Enhanced Short Maturity ETF
FTSM
$6.5B
$1.74M 0.38%
29,130
+19,220
+194% +$1.15M
PFE icon
77
Pfizer
PFE
$143B
$1.72M 0.38%
67,926
-1,636
-2% -$42.8K
SCHG icon
78
Schwab US Large-Cap Growth ETF
SCHG
$59.7B
$1.71M 0.38%
68,196
+2,396
+4% +$65.6K
CMCSA icon
79
Comcast
CMCSA
$85B
$1.71M 0.37%
46,261
-2,026
-4% -$73.1K
MCD icon
80
McDonald's
MCD
$190B
$1.7M 0.37%
5,457
+189
+4% +$56.5K
ABT icon
81
Abbott
ABT
$175B
$1.64M 0.36%
12,340
– –
AVGO icon
82
Broadcom
AVGO
$1.76T
$1.63M 0.36%
9,737
-3,697
-28% -$782K
DFAU icon
83
Dimensional US Core Equity Market ETF
DFAU
$12.3B
$1.62M 0.36%
42,068
+5,242
+14% +$213K
BRK.A icon
84
Berkshire Hathaway Class A
BRK.A
$1.06T
$1.6M 0.35%
2
– –
SPHY icon
85
State Street SPDR Portfolio High Yield Bond ETF
SPHY
$11.4B
$1.55M 0.34%
66,340
+4,589
+7% +$108K
JQUA icon
86
JPMorgan US Quality Factor ETF
JQUA
$8.1B
$1.54M 0.34%
27,188
-1,470
-5% -$85.9K
SHEL icon
87
Shell
SHEL
$242B
$1.53M 0.34%
20,939
+8
+0% +$539
PLD icon
88
Prologis
PLD
$140B
$1.53M 0.34%
13,708
-254
-2% -$29.4K
NKE icon
89
Nike
NKE
$64.9B
$1.52M 0.33%
23,928
-244
-1% -$18K
AMT icon
90
American Tower
AMT
$79.2B
$1.49M 0.33%
6,840
-69
-1% -$13.5K
JEPQ icon
91
JPMorgan Nasdaq Equity Premium Income ETF
JEPQ
$39.1B
$1.47M 0.32%
28,302
+3,737
+15% +$208K
LMT icon
92
Lockheed Martin
LMT
$117B
$1.46M 0.32%
3,262
-38
-1% -$17.5K
RTX icon
93
RTX Corp
RTX
$261B
$1.39M 0.3%
10,480
-134
-1% -$17K
DIS icon
94
Walt Disney
DIS
$170B
$1.36M 0.3%
13,745
-80
-0.6% -$8.6K
RDVY icon
95
First Trust Rising Dividend Achievers ETF
RDVY
$24.3B
$1.33M 0.29%
22,801
-147
-0.6% -$8.94K
NFLX icon
96
Netflix
NFLX
$290B
$1.31M 0.29%
14,020
+4,300
+44% +$409K
CSCO icon
97
Cisco
CSCO
$441B
$1.3M 0.28%
20,993
-1,846
-8% -$114K
NUE icon
98
Nucor
NUE
$53.9B
$1.29M 0.28%
10,740
-150
-1% -$19.3K
DE icon
99
Deere & Co
DE
$161B
$1.29M 0.28%
2,752
+118
+4% +$55.2K
BA icon
100
Boeing
BA
$169B
$1.26M 0.28%
7,360
+675
+10% +$117K
2 3
4
5 6

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WMA
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EGP
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FIM
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HFF
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GSIAS
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AWM
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Herold Advisors's Q1 2025 Portfolio in Review

As of Q1 2025, Herold Advisors held 291 positions worth $455M, down 0.77% from $459M the previous quarter. Its ten largest holdings account for 25% of the portfolio.

Herold Advisors's Q1 2025 filing shows 16 new, 110 increased, 117 reduced and 9 closed positions. Its largest new stake was Williams Companies: 11,548 shares worth $690K. The largest sale was Eli Lilly, an estimated $819K.

By sector, the portfolio is most concentrated in Technology at 15% of assets, down from 17% a quarter earlier, followed by Financials and Healthcare.

  • Herold Advisors's largest Q1 2025 buy was Williams Companies: 11,548 shares worth $690K.
  • Herold Advisors added most to iShares 5-10 Year Investment Grade Corporate Bond ETF in Q1 2025, an estimated $1.16M increase.
  • Herold Advisors's biggest Q1 2025 reduction was Eli Lilly, cutting an estimated $819K.
  • Herold Advisors fully exited Old Dominion Freight Line in Q1 2025, selling an estimated $687K.
  • Herold Advisors's ten largest holdings make up 25% of its $455M portfolio in Q1 2025.
  • Herold Advisors opened 16 new positions and closed 9 in Q1 2025.
  • Herold Advisors's portfolio value fell 0.77% quarter-over-quarter to $455M.

Based on Herold Advisors's 13F filing for Q1 2025, filed 13 May 2025.