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HA

Herold Advisors Portfolio holdings

AUM $455M
1-Year Est. Return 22.2%
This Fund
S&P 500
This Quarter Est. Return
+0.76%
1 Year Est. Return
+22.2%
3 Year Est. Return
+70.39%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$459M
AUM Growth
-$1.64M
Cap. Flow
+$57.8K
Cap. Flow %
0.01%
Top 10 Hldgs %
25.72%
Holding
283
New
11
Increased
115
Reduced
99
Closed
8

Top Buys

Rank Stock Value
1
XOM icon
ExxonMobil
XOM
+$2.65M
2
AVLC icon
Avantis US Large Cap Equity ETF
AVLC
+$1.25M
3
SKOR icon
FlexShares Credit-Scored US Corporate Bond Index Fund
SKOR
+$1.2M
4
DFCF icon
Dimensional Core Fixed Income ETF
DFCF
+$572K
5
DFUS
Dimensional US Equity ETF
DFUS
+$437K

Top Sells

Rank Stock Value
1
TDTT icon
FlexShares iBoxx 3-Year Target Duration TIPS Index Fund
TDTT
+$1.03M
2
AVUS icon
Avantis US Equity ETF
AVUS
+$794K
3
OMFL icon
Invesco Russell 1000 Dynamic Multifactor ETF
OMFL
+$688K
4
MCHP icon
Microchip Technology
MCHP
+$525K
5
RSP icon
Invesco S&P 500 Equal Weight ETF
RSP
+$433K

Sector Composition

Rank Sector Weight
1 Technology 17.12%
2 Financials 11.11%
3 Healthcare 8.27%
4 Communication Services 5.51%
5 Consumer Discretionary 5.02%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
JQUA icon
76
JPMorgan US Quality Factor ETF
JQUA
$8.1B
$1.64M 0.36%
28,658
+646
+2% +$37.4K
STPZ icon
77
PIMCO 1-5 Year US TIPS Index Exchange-Traded Fund
STPZ
$515M
$1.63M 0.35%
31,133
+4,484
+17% +$235K
GLD icon
78
SPDR Gold Trust
GLD
$130B
$1.61M 0.35%
6,664
-321
-5% -$78.9K
LMT icon
79
Lockheed Martin
LMT
$117B
$1.6M 0.35%
3,300
-17
-0.5% -$9.27K
ED icon
80
Consolidated Edison
ED
$41.4B
$1.6M 0.35%
17,931
+607
+4% +$59.8K
DIS icon
81
Walt Disney
DIS
$170B
$1.54M 0.34%
13,825
+291
+2% +$30.6K
MCD icon
82
McDonald's
MCD
$190B
$1.53M 0.33%
5,268
+261
+5% +$77.8K
DFAU icon
83
Dimensional US Core Equity Market ETF
DFAU
$12.3B
$1.49M 0.32%
36,826
+3,067
+9% +$125K
PLD icon
84
Prologis
PLD
$140B
$1.48M 0.32%
13,962
+42
+0.3% +$4.83K
SPHY icon
85
State Street SPDR Portfolio High Yield Bond ETF
SPHY
$11.4B
$1.45M 0.32%
61,751
-1,117
-2% -$26.5K
ABT icon
86
Abbott
ABT
$175B
$1.4M 0.3%
12,340
+100
+0.8% +$11.6K
JEPQ icon
87
JPMorgan Nasdaq Equity Premium Income ETF
JEPQ
$39.1B
$1.39M 0.3%
24,565
+2,160
+10% +$121K
APD icon
88
Air Products & Chemicals
APD
$65.8B
$1.38M 0.3%
4,763
+76
+2% +$23.9K
BRK.A icon
89
Berkshire Hathaway Class A
BRK.A
$1.06T
$1.36M 0.3%
2
– –
BLK icon
90
Blackrock
BLK
$166B
$1.36M 0.3%
1,324
-198
-13% -$201K
RDVY icon
91
First Trust Rising Dividend Achievers ETF
RDVY
$24.3B
$1.36M 0.3%
22,948
-245
-1% -$14.9K
CSCO icon
92
Cisco
CSCO
$441B
$1.35M 0.29%
22,839
-2,605
-10% -$149K
RDVI icon
93
FT Vest Rising Dividend Achievers Target Income ETF
RDVI
$3.48B
$1.32M 0.29%
54,564
+580
+1% +$14.6K
SHEL icon
94
Shell
SHEL
$242B
$1.31M 0.29%
20,931
-91
-0.4% -$5.96K
HSY icon
95
Hershey
HSY
$34.8B
$1.31M 0.28%
7,711
+232
+3% +$41.6K
AMGN icon
96
Amgen
AMGN
$198B
$1.3M 0.28%
5,001
-296
-6% -$87.8K
NUE icon
97
Nucor
NUE
$53.9B
$1.27M 0.28%
10,890
– –
AMT icon
98
American Tower
AMT
$79.2B
$1.27M 0.28%
6,909
+35
+0.5% +$7.25K
TMUS icon
99
T-Mobile US
TMUS
$208B
$1.26M 0.27%
5,713
-1,068
-16% -$243K
NTSX icon
100
WisdomTree US Efficient Core Fund
NTSX
$1.35B
$1.26M 0.27%
27,000
– –
2 3
4
5 6

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AWM
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WMA
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EGP
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FIM
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HFF
Halter Ferguson Financial Carmel, Indiana $456M AUM 49.85% 1-Year Est. Return
GSIAS
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AWM
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LC
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Herold Advisors's Q4 2024 Portfolio in Review

As of Q4 2024, Herold Advisors held 283 positions worth $459M, down 0.36% from $461M the previous quarter. Its ten largest holdings account for 26% of the portfolio.

Herold Advisors's Q4 2024 filing shows 11 new, 115 increased, 99 reduced and 8 closed positions. Its largest new stake was FlexShares Credit-Scored US Corporate Bond Index Fund: 24,885 shares worth $1.19M. The largest sale was FlexShares iBoxx 3-Year Target Duration TIPS Index Fund, an estimated $1.03M.

By sector, the portfolio is most concentrated in Technology at 17% of assets, up from 17% a quarter earlier, followed by Financials and Healthcare.

  • Herold Advisors's largest Q4 2024 buy was FlexShares Credit-Scored US Corporate Bond Index Fund: 24,885 shares worth $1.19M.
  • Herold Advisors added most to ExxonMobil in Q4 2024, an estimated $2.65M increase.
  • Herold Advisors's biggest Q4 2024 reduction was Avantis US Equity ETF, cutting an estimated $794K.
  • Herold Advisors fully exited FlexShares iBoxx 3-Year Target Duration TIPS Index Fund in Q4 2024, selling an estimated $1.03M.
  • Herold Advisors's ten largest holdings make up 26% of its $459M portfolio in Q4 2024.
  • Herold Advisors opened 11 new positions and closed 8 in Q4 2024.
  • Herold Advisors's portfolio value fell 0.36% quarter-over-quarter to $459M.

Based on Herold Advisors's 13F filing for Q4 2024, filed 14 Feb 2025.