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HA

Herold Advisors Portfolio holdings

AUM $455M
1-Year Est. Return 22.2%
This Fund
S&P 500
This Quarter Est. Return
-12.44%
1 Year Est. Return
+22.2%
3 Year Est. Return
+70.39%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$224M
AUM Growth
-$56.8M
Cap. Flow
-$21.3M
Cap. Flow %
-9.47%
Top 10 Hldgs %
23.89%
Holding
727
New
4
Increased
106
Reduced
25
Closed
533

Top Buys

Rank Stock Value
1
RTX icon
RTX Corp
RTX
+$722K
2
GUNR icon
FlexShares Global Upstream Natural Resources Index Fund
GUNR
+$417K
3
V icon
Visa
V
+$408K
4
CL icon
Colgate-Palmolive
CL
+$256K
5
TDTT icon
FlexShares iBoxx 3-Year Target Duration TIPS Index Fund
TDTT
+$236K

Top Sells

Rank Stock Value
1
SPGI icon
S&P Global
SPGI
+$2.59M
2
SHEL icon
Shell
SHEL
+$1.13M
3
QQQH
NEOS Nasdaq-100 Hedged Equity Income ETF
QQQH
+$678K
4
T icon
AT&T
T
+$592K
5
ARKK icon
ARK Innovation ETF
ARKK
+$335K

Sector Composition

Rank Sector Weight
1 Technology 16.44%
2 Healthcare 14.36%
3 Financials 12.75%
4 Consumer Discretionary 6.92%
5 Industrials 6.39%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
BAC icon
76
Bank of America
BAC
$426B
$1.01M 0.45%
32,569
+3
+0% +$108
DGRO icon
77
iShares Core Dividend Growth ETF
DGRO
$42B
$995K 0.44%
20,905
+1
+0% +$50
EPS icon
78
WisdomTree US LargeCap Fund
EPS
$1.59B
$987K 0.44%
24,210
+1,500
+7% +$66.4K
META icon
79
Meta Platforms (Facebook)
META
$1.65T
$969K 0.43%
6,010
– –
PEP icon
80
PepsiCo
PEP
$184B
$963K 0.43%
5,780
– –
ICVT icon
81
iShares Convertible Bond ETF
ICVT
$7.28B
$958K 0.43%
13,815
-595
-4% -$44.6K
PEG icon
82
Public Service Enterprise Group
PEG
$38.7B
$956K 0.43%
15,108
– –
CWB icon
83
State Street SPDR Bloomberg Convertible Securities ETF
CWB
$5.69B
$945K 0.42%
14,638
– –
GOOGL icon
84
Alphabet (Google) Class A
GOOGL
$4.34T
$937K 0.42%
8,600
+1,300
+18% +$153K
JEPI icon
85
JPMorgan Equity Premium Income ETF
JEPI
$45.1B
$937K 0.42%
16,900
+1,507
+10% +$87.2K
TROW icon
86
T. Rowe Price
TROW
$25.1B
$928K 0.41%
8,171
+1,091
+15% +$139K
GOOG icon
87
Alphabet (Google) Class C
GOOG
$4.33T
$899K 0.4%
8,220
+280
+4% +$33.1K
SWKS icon
88
Skyworks Solutions
SWKS
$9.04B
$874K 0.39%
9,445
– –
AVDE icon
89
Avantis International Equity ETF
AVDE
$17.5B
$814K 0.36%
15,984
+150
+0.9% +$8.43K
MKC icon
90
McCormick & Company Non-Voting
MKC
$14.1B
$787K 0.35%
9,460
– –
GUNR icon
91
FlexShares Global Upstream Natural Resources Index Fund
GUNR
$6.98B
$786K 0.35%
19,816
+9,231
+87% +$417K
BRK.B icon
92
Berkshire Hathaway Class B
BRK.B
$1.06T
$778K 0.35%
2,850
– –
CMPR icon
93
Cimpress
CMPR
$2.48B
$742K 0.33%
19,100
– –
AVDR
94
DELISTED
AVDR US LargeCap Leading ETF
AVDR
$739K 0.33%
30,740
-600
-2% -$15.8K
IBN icon
95
ICICI Bank
IBN
$108B
$722K 0.32%
40,700
– –
RTX icon
96
RTX Corp
RTX
$265B
$722K 0.32%
+7,513
New +$722K
BA icon
97
Boeing
BA
$166B
$710K 0.32%
5,196
+450
+9% +$66.4K
ETN icon
98
Eaton
ETN
$157B
$696K 0.31%
5,525
+105
+2% +$14.7K
ED icon
99
Consolidated Edison
ED
$40.8B
$661K 0.29%
6,961
+12
+0.2% +$1.14K
VIG icon
100
Vanguard Dividend Appreciation ETF
VIG
$110B
$632K 0.28%
4,407
+2
+0% +$304
2 3
4
5 6

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AWM
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WMA
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EGP
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FIM
FWL Investment Management Dallas, Texas $456M AUM 60.63% 1-Year Est. Return
HFF
Halter Ferguson Financial Carmel, Indiana $456M AUM 49.85% 1-Year Est. Return
GSIAS
Garden State Investment Advisory Services Red Bank, New Jersey $455M AUM 25.41% 1-Year Est. Return
AWM
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LC
Landaas & Company Milwaukee, Wisconsin $456M AUM 15.98% 1-Year Est. Return

Herold Advisors's Q2 2022 Portfolio in Review

As of Q2 2022, Herold Advisors held 727 positions worth $224M, down 20% from $281M the previous quarter. Its ten largest holdings account for 24% of the portfolio.

Herold Advisors withdrew a net $21.3M in Q2 2022, closing 533 positions and reducing 25 holdings. Its most notable exit was S&P Global, an estimated $2.59M position sold in full.

By sector, the portfolio is most concentrated in Technology at 16% of assets, down from 17% a quarter earlier, followed by Healthcare and Financials.

Against the trend, Herold Advisors opened a new position in RTX Corp worth $722K.

  • Herold Advisors's largest Q2 2022 buy was RTX Corp: 7,513 shares worth $722K.
  • Herold Advisors added most to FlexShares Global Upstream Natural Resources Index Fund in Q2 2022, an estimated $417K increase.
  • Herold Advisors's biggest Q2 2022 reduction was AT&T, cutting an estimated $592K.
  • Herold Advisors fully exited S&P Global in Q2 2022, selling an estimated $2.59M.
  • Herold Advisors's ten largest holdings make up 24% of its $224M portfolio in Q2 2022.
  • Herold Advisors opened 4 new positions and closed 533 in Q2 2022.
  • Herold Advisors's portfolio value fell 20% quarter-over-quarter to $224M.

Based on Herold Advisors's 13F filing for Q2 2022, filed 15 Jul 2022.