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HA

Herold Advisors Portfolio holdings

AUM $506M
1-Year Est. Return 26.75%
This Fund
S&P 500
This Quarter Est. Return
+11.73%
1 Year Est. Return
+26.75%
3 Year Est. Return
+79.74%
5 Year Est. Return
+104.88%
10 Year Est. Return
–
AUM
$257M
AUM Growth
+$462K
Cap. Flow
-$23.7M
Cap. Flow %
-9.2%
Top 10 Hldgs %
24.82%
Holding
712
New
2
Increased
68
Reduced
67
Closed
507

Top Buys

Rank Stock Value
1
AVDR
AVDR US LargeCap Leading ETF
AVDR
+$1.01M
2
AVDE icon
Avantis International Equity ETF
AVDE
+$750K
3
VZ icon
Verizon
VZ
+$472K
4
DIS icon
Walt Disney
DIS
+$343K
5
DFUS
Dimensional US Equity ETF
DFUS
+$315K

Top Sells

Rank Stock Value
1
ATVI
Activision Blizzard
ATVI
+$1.24M
2
ERSX
ERShares NextGen Entrepreneurs ETF
ERSX
+$716K
3
XOVR
EntrepreneurShares Series Trust ERShares Private-Public Crossover ETF
XOVR
+$650K
4
MSFT icon
Microsoft
MSFT
+$411K
5
NTSX icon
WisdomTree US Efficient Core Fund
NTSX
+$375K

Sector Composition

Rank Sector Weight
1 Technology 19.43%
2 Miscellaneous 17.87%
3 Financials 14.02%
4 Healthcare 12.25%
5 Consumer Discretionary 6.81%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
EPS icon
76
WisdomTree US LargeCap Fund
EPS
$1.67B
$1.18M 0.46%
23,410
-800
-3% -$39K
VO icon
77
Vanguard Morningstar Mid-Cap ETF
VO
$108B
$1.17M 0.46%
18,444
-344
-2% -$21.6K
LMT icon
78
Lockheed Martin
LMT
$121B
$1.16M 0.45%
3,275
– –
DGRO icon
79
iShares Core Dividend Growth ETF
DGRO
$43.6B
$1.16M 0.45%
20,903
+1
+0% +$53
STZ icon
80
Constellation Brands
STZ
$21.9B
$1.11M 0.43%
4,425
– –
AVDR
81
DELISTED
AVDR US LargeCap Leading ETF
AVDR
$1.04M 0.4%
+32,340
New +$1.01M
PEG icon
82
Public Service Enterprise Group
PEG
$36.7B
$1.01M 0.39%
15,108
– –
GOOG icon
83
Alphabet (Google) Class C
GOOG
$4.1T
$989K 0.38%
6,840
+300
+5% +$43.4K
AVDE icon
84
Avantis International Equity ETF
AVDE
$19.4B
$954K 0.37%
15,064
+11,799
+361% +$750K
JEPI icon
85
JPMorgan Equity Premium Income ETF
JEPI
$46.1B
$950K 0.37%
15,039
+1,554
+12% +$95.7K
PEP icon
86
PepsiCo
PEP
$188B
$949K 0.37%
5,465
+495
+10% +$80.9K
AMZN icon
87
Amazon
AMZN
$2.79T
$943K 0.37%
5,660
– –
ETN icon
88
Eaton
ETN
$160B
$919K 0.36%
5,322
-199
-4% -$33K
LHX icon
89
L3Harris
LHX
$47.8B
$917K 0.36%
4,305
– –
MKC icon
90
McCormick & Company Non-Voting
MKC
$14B
$913K 0.35%
9,460
-140
-1% -$11.9K
MKTX icon
91
MarketAxess Holdings
MKTX
$5.75B
$905K 0.35%
2,202
– –
AVUS icon
92
Avantis US Equity ETF
AVUS
$14.6B
$899K 0.35%
11,226
+101
+0.9% +$7.91K
BA icon
93
Boeing
BA
$168B
$879K 0.34%
4,366
+950
+28% +$201K
GIGB icon
94
Goldman Sachs Access Investment Grade Corporate Bond ETF
GIGB
$1.01B
$879K 0.34%
16,252
-625
-4% -$33.9K
GSK icon
95
GSK
GSK
$100B
$873K 0.34%
15,847
+2,083
+15% +$108K
EMR icon
96
Emerson Electric
EMR
$85.2B
$870K 0.34%
9,360
-200
-2% -$18.8K
QQQH
97
NEOS Nasdaq-100 Hedged Equity Income ETF
QQQH
$381M
$864K 0.34%
15,488
-617
-4% -$34.7K
BRK.B icon
98
Berkshire Hathaway Class B
BRK.B
$1.08T
$852K 0.33%
2,850
-200
-7% -$57.3K
BKLC icon
99
BNY Mellon US Large Cap Core Equity ETF
BKLC
$5.82B
$831K 0.32%
27,825
-240
-0.9% -$6.95K
IBN icon
100
ICICI Bank
IBN
$109B
$805K 0.31%
40,700
– –
2 3
4
5 6

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RWM
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Herold Advisors's Q4 2021 Portfolio in Review

As of Q4 2021, Herold Advisors held 712 positions worth $257M, up 0.18% from $257M the previous quarter. Its ten largest holdings account for 25% of the portfolio.

Herold Advisors withdrew a net $23.7M in Q4 2021, closing 507 positions and reducing 67 holdings. Its most notable exit was Activision Blizzard, an estimated $1.24M position sold in full.

By sector, the portfolio is most concentrated in Technology at 19% of assets, up from 17% a quarter earlier, followed by Miscellaneous and Financials.

Against the trend, Herold Advisors opened a new position in AVDR US LargeCap Leading ETF worth $1.04M.

  • Herold Advisors's largest Q4 2021 buy was AVDR US LargeCap Leading ETF: 32,340 shares worth $1.04M.
  • Herold Advisors added most to Avantis International Equity ETF in Q4 2021, an estimated $750K increase.
  • Herold Advisors's biggest Q4 2021 reduction was Microsoft, cutting an estimated $411K.
  • Herold Advisors fully exited Activision Blizzard in Q4 2021, selling an estimated $1.24M.
  • Herold Advisors's ten largest holdings make up 25% of its $257M portfolio in Q4 2021.
  • Herold Advisors opened 2 new positions and closed 507 in Q4 2021.
  • Herold Advisors's portfolio value rose 0.18% quarter-over-quarter to $257M.

Based on Herold Advisors's 13F filing for Q4 2021, filed 20 Jan 2022.