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HA

Herold Advisors Portfolio holdings

AUM $506M
1-Year Est. Return 26.75%
This Fund
S&P 500
This Quarter Est. Return
+0.76%
1 Year Est. Return
+26.75%
3 Year Est. Return
+79.74%
5 Year Est. Return
+104.88%
10 Year Est. Return
–
AUM
$459M
AUM Growth
-$1.64M
Cap. Flow
+$57.8K
Cap. Flow %
0.01%
Top 10 Hldgs %
25.72%
Holding
283
New
11
Increased
115
Reduced
99
Closed
8

Top Buys

Rank Stock Value
1
XOM icon
ExxonMobil
XOM
+$2.65M
2
AVLC icon
Avantis US Large Cap Equity ETF
AVLC
+$1.25M
3
SKOR icon
Northern Trust Credit-Scored US Corporate Bond ETF
SKOR
+$1.2M
4
DFCF icon
Dimensional Core Fixed Income ETF
DFCF
+$572K
5
DFUS
Dimensional US Equity ETF
DFUS
+$437K

Top Sells

Rank Stock Value
1
TDTT icon
Northern Trust iBoxx 3-Year Target Duration TIPS ETF
TDTT
+$1.03M
2
AVUS icon
Avantis US Equity ETF
AVUS
+$794K
3
OMFL icon
Invesco Russell 1000 Dynamic Multifactor ETF
OMFL
+$688K
4
MCHP icon
Microchip Technology
MCHP
+$525K
5
RSP icon
Invesco S&P 500 Equal Weight ETF
RSP
+$433K

Sector Composition

Rank Sector Weight
1 Miscellaneous 35.62%
2 Technology 17.12%
3 Financials 11.11%
4 Healthcare 8.27%
5 Communication Services 5.51%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IQLT icon
51
iShares MSCI Intl Quality Factor ETF
IQLT
$14.2B
$2.49M 0.54%
66,971
+855
+1% +$33.5K
QLC icon
52
Northern Trust US Quality Large Cap ETF
QLC
$1.06B
$2.46M 0.54%
37,080
+1,894
+5% +$126K
AVDE icon
53
Avantis International Equity ETF
AVDE
$19.2B
$2.32M 0.51%
37,865
+1,828
+5% +$117K
AVLC icon
54
Avantis US Large Cap Equity ETF
AVLC
$1.48B
$2.3M 0.5%
34,009
+18,285
+116% +$1.25M
SCHO icon
55
Schwab Short-Term US Treasury ETF
SCHO
$14.1B
$2.24M 0.49%
93,219
+11,439
+14% +$277K
GSLC icon
56
Goldman Sachs ActiveBeta US Large Cap Equity ETF
GSLC
$15.3B
$2.06M 0.45%
17,926
-923
-5% -$107K
AVLV icon
57
Avantis US Large Cap Value ETF
AVLV
$21.6B
$2.05M 0.45%
30,774
+676
+2% +$46K
CB icon
58
Chubb
CB
$132B
$2.04M 0.44%
7,386
+19
+0.3% +$5.39K
QGRW icon
59
WisdomTree US Quality Growth Fund
QGRW
$3B
$2.04M 0.44%
41,405
+6,656
+19% +$320K
QCOM icon
60
Qualcomm
QCOM
$180B
$2.02M 0.44%
13,151
+221
+2% +$36.2K
T icon
61
AT&T
T
$176B
$1.99M 0.43%
87,235
+4,270
+5% +$96.1K
BMY icon
62
Bristol-Myers Squibb
BMY
$136B
$1.98M 0.43%
34,988
-1,409
-4% -$78.7K
BAC icon
63
Bank of America
BAC
$438B
$1.97M 0.43%
44,810
+751
+2% +$33K
JPIE icon
64
JPMorgan Income ETF
JPIE
$10.6B
$1.94M 0.42%
42,456
+467
+1% +$21.4K
COWZ icon
65
Pacer US Cash Cows 100 ETF
COWZ
$19.9B
$1.87M 0.41%
33,100
+93
+0.3% +$5.45K
PFE icon
66
Pfizer
PFE
$162B
$1.85M 0.4%
69,562
+1,304
+2% +$35.4K
SCHG icon
67
Schwab US Large-Cap Growth ETF
SCHG
$62.8B
$1.83M 0.4%
65,800
+2,216
+3% +$60.6K
NKE icon
68
Nike
NKE
$57B
$1.83M 0.4%
24,172
-2,293
-9% -$180K
CMCSA icon
69
Comcast
CMCSA
$94B
$1.81M 0.39%
48,287
-4,742
-9% -$197K
DFIV icon
70
Dimensional International Value ETF
DFIV
$22.4B
$1.8M 0.39%
50,861
+4,255
+9% +$156K
IQDY icon
71
Northern Trust International Quality Dividend Dynamic ETF
IQDY
$115M
$1.71M 0.37%
61,872
+4,710
+8% +$139K
UNH icon
72
UnitedHealth
UNH
$356B
$1.69M 0.37%
3,335
-718
-18% -$408K
BKLC icon
73
BNY Mellon US Large Cap Core Equity ETF
BKLC
$5.77B
$1.67M 0.36%
44,691
+5,643
+14% +$212K
COST icon
74
Costco
COST
$406B
$1.66M 0.36%
1,808
-216
-11% -$200K
NEE icon
75
NextEra Energy
NEE
$174B
$1.65M 0.36%
23,030
+189
+0.8% +$14.7K
1 2
3
4 5

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UM
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LN
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RWM
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HIM
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Herold Advisors's Q4 2024 Portfolio in Review

As of Q4 2024, Herold Advisors held 283 positions worth $459M, down 0.36% from $461M the previous quarter. Its ten largest holdings account for 26% of the portfolio.

Herold Advisors's Q4 2024 filing shows 11 new, 115 increased, 99 reduced and 8 closed positions. Its largest new stake was Northern Trust Credit-Scored US Corporate Bond ETF: 24,885 shares worth $1.19M. The largest sale was Northern Trust iBoxx 3-Year Target Duration TIPS ETF, an estimated $1.03M.

By sector, the portfolio is most concentrated in Miscellaneous at 36% of assets, up from 35% a quarter earlier, followed by Technology and Financials.

  • Herold Advisors's largest Q4 2024 buy was Northern Trust Credit-Scored US Corporate Bond ETF: 24,885 shares worth $1.19M.
  • Herold Advisors added most to ExxonMobil in Q4 2024, an estimated $2.65M increase.
  • Herold Advisors's biggest Q4 2024 reduction was Avantis US Equity ETF, cutting an estimated $794K.
  • Herold Advisors fully exited Northern Trust iBoxx 3-Year Target Duration TIPS ETF in Q4 2024, selling an estimated $1.03M.
  • Herold Advisors's ten largest holdings make up 26% of its $459M portfolio in Q4 2024.
  • Herold Advisors opened 11 new positions and closed 8 in Q4 2024.
  • Herold Advisors's portfolio value fell 0.36% quarter-over-quarter to $459M.

Based on Herold Advisors's 13F filing for Q4 2024, filed 14 Feb 2025.