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HA

Herold Advisors Portfolio holdings

AUM $455M
1-Year Est. Return 22.2%
This Fund
S&P 500
This Quarter Est. Return
+11.55%
1 Year Est. Return
+22.2%
3 Year Est. Return
+70.39%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$236M
AUM Growth
+$28.1M
Cap. Flow
+$8.16M
Cap. Flow %
3.45%
Top 10 Hldgs %
24.8%
Holding
213
New
24
Increased
102
Reduced
41
Closed
9

Top Buys

Rank Stock Value
1
SPGI icon
S&P Global
SPGI
+$2.45M
2
MSFT icon
Microsoft
MSFT
+$1.43M
3
AAPL icon
Apple
AAPL
+$1.14M
4
ED icon
Consolidated Edison
ED
+$817K
5
LLY icon
Eli Lilly
LLY
+$532K

Top Sells

Rank Stock Value
1
POOL icon
Pool Corp
POOL
+$986K
2
NRG icon
NRG Energy
NRG
+$747K
3
BLK icon
Blackrock
BLK
+$701K
4
MKC icon
McCormick & Company Non-Voting
MKC
+$668K
5
AMT icon
American Tower
AMT
+$664K

Sector Composition

Rank Sector Weight
1 Technology 15.73%
2 Healthcare 14.75%
3 Financials 13.8%
4 Industrials 7.11%
5 Consumer Discretionary 6.63%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
AVUS icon
51
Avantis US Equity ETF
AVUS
$13.8B
$1.46M 0.62%
21,411
-928
-4% -$63.4K
JKHY icon
52
Jack Henry & Associates
JKHY
$10.8B
$1.43M 0.6%
8,120
– –
QCOM icon
53
Qualcomm
QCOM
$181B
$1.41M 0.6%
12,822
+445
+4% +$52.1K
MCD icon
54
McDonald's
MCD
$190B
$1.37M 0.58%
5,187
+200
+4% +$52.8K
RDVY icon
55
First Trust Rising Dividend Achievers ETF
RDVY
$24.3B
$1.36M 0.58%
30,962
-484
-2% -$21.2K
RTX icon
56
RTX Corp
RTX
$261B
$1.36M 0.58%
13,462
+666
+5% +$62.6K
AVY icon
57
Avery Dennison
AVY
$12.3B
$1.32M 0.56%
7,280
-1,999
-22% -$356K
BA icon
58
Boeing
BA
$169B
$1.3M 0.55%
6,846
+1,350
+25% +$221K
JEPI icon
59
JPMorgan Equity Premium Income ETF
JEPI
$45B
$1.29M 0.55%
23,640
+3,930
+20% +$213K
BAC icon
60
Bank of America
BAC
$430B
$1.28M 0.54%
38,647
+5,304
+16% +$183K
BEP icon
61
Brookfield Renewable
BEP
$9.63B
$1.26M 0.53%
49,568
+12
+0% +$343
SHEL icon
62
Shell
SHEL
$242B
$1.25M 0.53%
21,988
+1,010
+5% +$55.7K
CSCO icon
63
Cisco
CSCO
$441B
$1.23M 0.52%
25,910
+800
+3% +$36.4K
DIS icon
64
Walt Disney
DIS
$170B
$1.23M 0.52%
14,152
+925
+7% +$88.5K
GOOGL icon
65
Alphabet (Google) Class A
GOOGL
$4.23T
$1.23M 0.52%
13,930
+3,650
+36% +$347K
AMZN icon
66
Amazon
AMZN
$2.66T
$1.23M 0.52%
14,616
+836
+6% +$82.6K
T icon
67
AT&T
T
$152B
$1.16M 0.49%
63,214
+3,555
+6% +$63.6K
IQV icon
68
IQVIA
IQV
$34.4B
$1.15M 0.49%
5,600
-200
-3% -$40.6K
UNP icon
69
Union Pacific
UNP
$179B
$1.12M 0.47%
5,407
+1
+0% +$205
PEP icon
70
PepsiCo
PEP
$187B
$1.06M 0.45%
5,880
+100
+2% +$17.8K
DGRO icon
71
iShares Core Dividend Growth ETF
DGRO
$42.1B
$1.06M 0.45%
21,179
+273
+1% +$13.4K
SCHG icon
72
Schwab US Large-Cap Growth ETF
SCHG
$59.7B
$1.06M 0.45%
76,000
-480
-0.6% -$6.9K
STZ icon
73
Constellation Brands
STZ
$22.7B
$1.01M 0.43%
4,375
– –
COWZ icon
74
Pacer US Cash Cows 100 ETF
COWZ
$18.3B
$1.01M 0.43%
21,916
+5,547
+34% +$258K
CMCSA icon
75
Comcast
CMCSA
$85B
$1M 0.43%
28,716
+255
+0.9% +$8.44K
1 2
3
4 5

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AWM
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WMA
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EGP
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FIM
FWL Investment Management Dallas, Texas $456M AUM 60.63% 1-Year Est. Return
HFF
Halter Ferguson Financial Carmel, Indiana $456M AUM 49.85% 1-Year Est. Return
GSIAS
Garden State Investment Advisory Services Red Bank, New Jersey $455M AUM 25.41% 1-Year Est. Return
AWM
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LC
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Herold Advisors's Q4 2022 Portfolio in Review

As of Q4 2022, Herold Advisors held 213 positions worth $236M, up 14% from $208M the previous quarter. Its ten largest holdings account for 25% of the portfolio.

Herold Advisors deployed $8.16M of net new capital in Q4 2022, opening 24 new positions and adding to 102 existing holdings. Its largest new stake was S&P Global: 7,420 shares worth $2.49M.

By sector, the portfolio is most concentrated in Technology at 16% of assets, down from 16% a quarter earlier, followed by Healthcare and Financials.

On the sell side, the largest reduction was NRG Energy, an estimated $747K trimmed.

  • Herold Advisors's largest Q4 2022 buy was S&P Global: 7,420 shares worth $2.49M.
  • Herold Advisors added most to Microsoft in Q4 2022, an estimated $1.43M increase.
  • Herold Advisors's biggest Q4 2022 reduction was NRG Energy, cutting an estimated $747K.
  • Herold Advisors fully exited Pool Corp in Q4 2022, selling an estimated $986K.
  • Herold Advisors's ten largest holdings make up 25% of its $236M portfolio in Q4 2022.
  • Herold Advisors opened 24 new positions and closed 9 in Q4 2022.
  • Herold Advisors's portfolio value rose 14% quarter-over-quarter to $236M.

Based on Herold Advisors's 13F filing for Q4 2022, filed 14 Feb 2023.