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HA

Herold Advisors Portfolio holdings

AUM $506M
1-Year Est. Return 26.75%
This Fund
S&P 500
This Quarter Est. Return
+11.73%
1 Year Est. Return
+26.75%
3 Year Est. Return
+79.74%
5 Year Est. Return
+104.88%
10 Year Est. Return
–
AUM
$257M
AUM Growth
+$462K
Cap. Flow
-$23.7M
Cap. Flow %
-9.2%
Top 10 Hldgs %
24.82%
Holding
712
New
2
Increased
68
Reduced
67
Closed
507

Top Buys

Rank Stock Value
1
AVDR
AVDR US LargeCap Leading ETF
AVDR
+$1.01M
2
AVDE icon
Avantis International Equity ETF
AVDE
+$750K
3
VZ icon
Verizon
VZ
+$472K
4
DIS icon
Walt Disney
DIS
+$343K
5
DFUS
Dimensional US Equity ETF
DFUS
+$315K

Top Sells

Rank Stock Value
1
ATVI
Activision Blizzard
ATVI
+$1.24M
2
ERSX
ERShares NextGen Entrepreneurs ETF
ERSX
+$716K
3
XOVR
EntrepreneurShares Series Trust ERShares Private-Public Crossover ETF
XOVR
+$650K
4
MSFT icon
Microsoft
MSFT
+$411K
5
NTSX icon
WisdomTree US Efficient Core Fund
NTSX
+$375K

Sector Composition

Rank Sector Weight
1 Technology 19.43%
2 Miscellaneous 17.87%
3 Financials 14.02%
4 Healthcare 12.25%
5 Consumer Discretionary 6.81%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
RITM icon
551
Rithm Capital
RITM
$5.63B
– –
-200
Closed -$2K
RWL icon
552
Invesco S&P 500 Revenue ETF
RWL
$10.1B
– –
-250
Closed -$18K
RWT
553
Redwood Trust
RWT
$567M
– –
-619
Closed -$7K
RY icon
554
Royal Bank of Canada
RY
$292B
– –
-810
Closed -$80K
SAN icon
555
Banco Santander
SAN
$217B
– –
-1,260
Closed -$4K
SAP icon
556
SAP
SAP
$248B
– –
-100
Closed -$13K
SBUX icon
557
Starbucks
SBUX
$119B
– –
-69
Closed -$7K
SCHD icon
558
Schwab US Dividend Equity ETF
SCHD
$112B
– –
-2,700
Closed -$66K
SCHP icon
559
Schwab US TIPS ETF
SCHP
$16.1B
– –
-1,400
Closed -$43K
SDY icon
560
State Street SPDR S&P Dividend ETF
SDY
$21.7B
– –
-134
Closed -$15K
SENS icon
561
Senseonics Holdings Inc
SENS
$509M
– –
-100
Closed -$6K
SHOP icon
562
Shopify
SHOP
$187B
– –
-30
Closed -$4K
SHY icon
563
iShares 1-3 Year Treasury Bond ETF
SHY
$26.2B
– –
-165
Closed -$14K
SIRI icon
564
SiriusXM
SIRI
$9.77B
– –
-100
Closed -$6K
SJM icon
565
J.M. Smucker
SJM
$13.5B
– –
-200
Closed -$24K
SJT
566
San Juan Basin Royalty Trust
SJT
$138M
– –
-600
Closed -$3K
SKT icon
567
Tanger
SKT
$4.29B
– –
-500
Closed -$8K
SNAP icon
568
Snap
SNAP
$9.25B
– –
-250
Closed -$18K
SNOW icon
569
Snowflake
SNOW
$117B
– –
-200
Closed -$60K
SNSR icon
570
Global X Internet of Things ETF
SNSR
$209M
– –
-2,000
Closed -$72K
SNY icon
571
Sanofi
SNY
$106B
– –
-578
Closed -$27K
SO icon
572
Southern Company
SO
$101B
– –
-1,100
Closed -$68K
SOFI icon
573
SoFi Technologies
SOFI
$23.5B
– –
-2,000
Closed -$31K
SONO icon
574
Sonos
SONO
$1.82B
– –
-200
Closed -$6K
SONY icon
575
Sony
SONY
$143B
– –
-1,000
Closed -$22K
21 22
23
24 25

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UM
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KC
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LN
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RWM
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HIM
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OL
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LSA
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EIA
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Herold Advisors's Q4 2021 Portfolio in Review

As of Q4 2021, Herold Advisors held 712 positions worth $257M, up 0.18% from $257M the previous quarter. Its ten largest holdings account for 25% of the portfolio.

Herold Advisors withdrew a net $23.7M in Q4 2021, closing 507 positions and reducing 67 holdings. Its most notable exit was Activision Blizzard, an estimated $1.24M position sold in full.

By sector, the portfolio is most concentrated in Technology at 19% of assets, up from 17% a quarter earlier, followed by Miscellaneous and Financials.

Against the trend, Herold Advisors opened a new position in AVDR US LargeCap Leading ETF worth $1.04M.

  • Herold Advisors's largest Q4 2021 buy was AVDR US LargeCap Leading ETF: 32,340 shares worth $1.04M.
  • Herold Advisors added most to Avantis International Equity ETF in Q4 2021, an estimated $750K increase.
  • Herold Advisors's biggest Q4 2021 reduction was Microsoft, cutting an estimated $411K.
  • Herold Advisors fully exited Activision Blizzard in Q4 2021, selling an estimated $1.24M.
  • Herold Advisors's ten largest holdings make up 25% of its $257M portfolio in Q4 2021.
  • Herold Advisors opened 2 new positions and closed 507 in Q4 2021.
  • Herold Advisors's portfolio value rose 0.18% quarter-over-quarter to $257M.

Based on Herold Advisors's 13F filing for Q4 2021, filed 20 Jan 2022.