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HA

Herold Advisors Portfolio holdings

AUM $455M
1-Year Est. Return 22.2%
This Fund
S&P 500
This Quarter Est. Return
-0.31%
1 Year Est. Return
+22.2%
3 Year Est. Return
+70.39%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$455M
AUM Growth
-$3.53M
Cap. Flow
+$3.52M
Cap. Flow %
0.77%
Top 10 Hldgs %
24.72%
Holding
291
New
16
Increased
110
Reduced
117
Closed
9

Top Buys

Rank Stock Value
1
IGIB icon
iShares 5-10 Year Investment Grade Corporate Bond ETF
IGIB
+$1.16M
2
AVUS icon
Avantis US Equity ETF
AVUS
+$1.15M
3
FTSM icon
First Trust Enhanced Short Maturity ETF
FTSM
+$1.15M
4
AVLC icon
Avantis US Large Cap Equity ETF
AVLC
+$1.09M
5
SKOR icon
FlexShares Credit-Scored US Corporate Bond Index Fund
SKOR
+$1.01M

Top Sells

Rank Stock Value
1
LLY icon
Eli Lilly
LLY
+$819K
2
AVGO icon
Broadcom
AVGO
+$782K
3
PH icon
Parker-Hannifin
PH
+$751K
4
CTAS icon
Cintas
CTAS
+$723K
5
TSLA icon
Tesla
TSLA
+$689K

Sector Composition

Rank Sector Weight
1 Technology 15.27%
2 Financials 11.19%
3 Healthcare 8.48%
4 Communication Services 5.22%
5 Energy 5.14%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
PG icon
26
Procter & Gamble
PG
$349B
$4.27M 0.94%
25,042
+2,241
+10% +$375K
DGRO icon
27
iShares Core Dividend Growth ETF
DGRO
$42.1B
$4.21M 0.92%
68,087
+3,007
+5% +$188K
LQD icon
28
iShares iBoxx $ Investment Grade Corporate Bond ETF
LQD
$35.2B
$3.91M 0.86%
35,946
+2,962
+9% +$319K
BRK.B icon
29
Berkshire Hathaway Class B
BRK.B
$1.06T
$3.78M 0.83%
7,100
-864
-11% -$420K
DFAX icon
30
Dimensional World ex US Core Equity 2 ETF
DFAX
$11.7B
$3.32M 0.73%
126,896
+3,855
+3% +$100K
VZ icon
31
Verizon
VZ
$182B
$3.31M 0.73%
72,961
+136
+0.2% +$5.66K
AVLC icon
32
Avantis US Large Cap Equity ETF
AVLC
$1.33B
$3.22M 0.71%
50,117
+16,108
+47% +$1.09M
DGRW icon
33
WisdomTree Trust WisdomTree US Quality Dividend Growth Fund
DGRW
$16.6B
$3.2M 0.7%
40,124
+2,770
+7% +$227K
ISRG icon
34
Intuitive Surgical
ISRG
$122B
$3.19M 0.7%
6,450
– –
OKE icon
35
Oneok
OKE
$58.9B
$3.15M 0.69%
31,735
+1,349
+4% +$134K
CTAS icon
36
Cintas
CTAS
$81.8B
$3.11M 0.68%
15,136
-3,629
-19% -$723K
XLE icon
37
State Street Energy Select Sector SPDR ETF
XLE
$38.2B
$3.09M 0.68%
66,156
+424
+0.6% +$19.1K
MRK icon
38
Merck
MRK
$315B
$3.09M 0.68%
34,425
-1,822
-5% -$170K
JEPI icon
39
JPMorgan Equity Premium Income ETF
JEPI
$45B
$3.04M 0.67%
53,120
+174
+0.3% +$10.1K
USFR icon
40
WisdomTree Floating Rate Treasury Fund
USFR
$17.9B
$2.98M 0.65%
59,187
+3,622
+7% +$183K
BIP icon
41
Brookfield Infrastructure Partners
BIP
$18.1B
$2.98M 0.65%
99,947
-1,480
-1% -$46.4K
JNJ icon
42
Johnson & Johnson
JNJ
$609B
$2.98M 0.65%
17,938
-310
-2% -$48.5K
AVDE icon
43
Avantis International Equity ETF
AVDE
$17.4B
$2.97M 0.65%
44,818
+6,953
+18% +$452K
IQLT icon
44
iShares MSCI Intl Quality Factor ETF
IQLT
$13.6B
$2.75M 0.6%
69,200
+2,229
+3% +$87.9K
SPGI icon
45
S&P Global
SPGI
$133B
$2.73M 0.6%
5,365
-20
-0.4% -$10.2K
INTU icon
46
Intuit
INTU
$79.6B
$2.66M 0.59%
4,339
-313
-7% -$188K
QLC icon
47
FlexShares US Quality Large Cap Index Fund
QLC
$992M
$2.66M 0.58%
41,634
+4,554
+12% +$305K
APH icon
48
Amphenol
APH
$186B
$2.59M 0.57%
39,464
+484
+1% +$33K
TSLA icon
49
Tesla
TSLA
$1.43T
$2.58M 0.57%
9,934
-2,066
-17% -$689K
BN icon
50
Brookfield
BN
$107B
$2.47M 0.54%
70,926
– –
1
2
3 4 5

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Herold Advisors's Q1 2025 Portfolio in Review

As of Q1 2025, Herold Advisors held 291 positions worth $455M, down 0.77% from $459M the previous quarter. Its ten largest holdings account for 25% of the portfolio.

Herold Advisors's Q1 2025 filing shows 16 new, 110 increased, 117 reduced and 9 closed positions. Its largest new stake was Williams Companies: 11,548 shares worth $690K. The largest sale was Eli Lilly, an estimated $819K.

By sector, the portfolio is most concentrated in Technology at 15% of assets, down from 17% a quarter earlier, followed by Financials and Healthcare.

  • Herold Advisors's largest Q1 2025 buy was Williams Companies: 11,548 shares worth $690K.
  • Herold Advisors added most to iShares 5-10 Year Investment Grade Corporate Bond ETF in Q1 2025, an estimated $1.16M increase.
  • Herold Advisors's biggest Q1 2025 reduction was Eli Lilly, cutting an estimated $819K.
  • Herold Advisors fully exited Old Dominion Freight Line in Q1 2025, selling an estimated $687K.
  • Herold Advisors's ten largest holdings make up 25% of its $455M portfolio in Q1 2025.
  • Herold Advisors opened 16 new positions and closed 9 in Q1 2025.
  • Herold Advisors's portfolio value fell 0.77% quarter-over-quarter to $455M.

Based on Herold Advisors's 13F filing for Q1 2025, filed 13 May 2025.