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HA

Herold Advisors Portfolio holdings

AUM $506M
1-Year Est. Return 26.75%
This Fund
S&P 500
This Quarter Est. Return
+11.73%
1 Year Est. Return
+26.75%
3 Year Est. Return
+79.74%
5 Year Est. Return
+104.88%
10 Year Est. Return
–
AUM
$257M
AUM Growth
+$462K
Cap. Flow
-$23.7M
Cap. Flow %
-9.2%
Top 10 Hldgs %
24.82%
Holding
712
New
2
Increased
68
Reduced
67
Closed
507

Top Buys

Rank Stock Value
1
AVDR
AVDR US LargeCap Leading ETF
AVDR
+$1.01M
2
AVDE icon
Avantis International Equity ETF
AVDE
+$750K
3
VZ icon
Verizon
VZ
+$472K
4
DIS icon
Walt Disney
DIS
+$343K
5
DFUS
Dimensional US Equity ETF
DFUS
+$315K

Top Sells

Rank Stock Value
1
ATVI
Activision Blizzard
ATVI
+$1.24M
2
ERSX
ERShares NextGen Entrepreneurs ETF
ERSX
+$716K
3
XOVR
EntrepreneurShares Series Trust ERShares Private-Public Crossover ETF
XOVR
+$650K
4
MSFT icon
Microsoft
MSFT
+$411K
5
NTSX icon
WisdomTree US Efficient Core Fund
NTSX
+$375K

Sector Composition

Rank Sector Weight
1 Technology 19.43%
2 Miscellaneous 17.87%
3 Financials 14.02%
4 Healthcare 12.25%
5 Consumer Discretionary 6.81%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
KEY icon
426
KeyCorp
KEY
$23.7B
– –
-8,200
Closed -$177K
KHC icon
427
Kraft Heinz
KHC
$29.5B
– –
-4,900
Closed -$180K
KKR icon
428
KKR & Co
KKR
$96.7B
– –
-500
Closed -$30K
KNX icon
429
Knight Transportation
KNX
$11.7B
– –
-1,500
Closed -$76K
KR icon
430
Kroger
KR
$35.9B
– –
-4,650
Closed -$187K
KRE icon
431
State Street SPDR S&P Regional Banking ETF
KRE
$4.35B
– –
-300
Closed -$20K
KTF
432
DWS Municipal Income Trust
KTF
$340M
– –
-3,659
Closed -$43K
LAZR
433
DELISTED
Luminar Technologies
LAZR
– –
-267
Closed -$62K
LCID icon
434
Lucid Motors
LCID
$1.84B
– –
-20
Closed -$5K
LDP icon
435
Cohen & Steers Duration Preferred & Income Fund
LDP
$598M
– –
-400
Closed -$10K
LESL icon
436
Leslie's
LESL
$5.36M
– –
-25
Closed -$10K
LIN icon
437
Linde
LIN
$220B
– –
-100
Closed -$29K
LIT icon
438
Global X Lithium & Battery Tech ETF
LIT
$1.59B
– –
-950
Closed -$77K
LITE icon
439
Lumentum
LITE
$79B
– –
-1,100
Closed -$91K
LMBS icon
440
First Trust Exchange-Traded Fund IV First Trust Low Duration Opportunities ETF
LMBS
$6.47B
– –
-2,900
Closed -$146K
LOW icon
441
Lowe's Companies
LOW
$115B
– –
-195
Closed -$39K
LPTH icon
442
Lightpath Technologies
LPTH
$607M
– –
-900
Closed -$1K
LQD icon
443
iShares iBoxx $ Investment Grade Corporate Bond ETF
LQD
$30.3B
– –
-285
Closed -$37K
LRGF icon
444
iShares US Equity Factor ETF
LRGF
$3.74B
– –
-300
Closed -$12K
LUMN icon
445
Lumen
LUMN
$6.98B
– –
-150
Closed -$1K
LUV icon
446
Southwest Airlines
LUV
$19.4B
– –
-600
Closed -$30K
LVS icon
447
Las Vegas Sands
LVS
$28.7B
– –
-200
Closed -$7K
MAIN icon
448
Main Street Capital
MAIN
$5.39B
– –
-200
Closed -$8K
MAR icon
449
Marriott International
MAR
$87.8B
– –
-400
Closed -$59K
MAT icon
450
Mattel
MAT
$4.15B
– –
-300
Closed -$5K
16 17
18
19 20

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UM
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KC
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LN
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RWM
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HIM
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OL
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LSA
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EIA
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Herold Advisors's Q4 2021 Portfolio in Review

As of Q4 2021, Herold Advisors held 712 positions worth $257M, up 0.18% from $257M the previous quarter. Its ten largest holdings account for 25% of the portfolio.

Herold Advisors withdrew a net $23.7M in Q4 2021, closing 507 positions and reducing 67 holdings. Its most notable exit was Activision Blizzard, an estimated $1.24M position sold in full.

By sector, the portfolio is most concentrated in Technology at 19% of assets, up from 17% a quarter earlier, followed by Miscellaneous and Financials.

Against the trend, Herold Advisors opened a new position in AVDR US LargeCap Leading ETF worth $1.04M.

  • Herold Advisors's largest Q4 2021 buy was AVDR US LargeCap Leading ETF: 32,340 shares worth $1.04M.
  • Herold Advisors added most to Avantis International Equity ETF in Q4 2021, an estimated $750K increase.
  • Herold Advisors's biggest Q4 2021 reduction was Microsoft, cutting an estimated $411K.
  • Herold Advisors fully exited Activision Blizzard in Q4 2021, selling an estimated $1.24M.
  • Herold Advisors's ten largest holdings make up 25% of its $257M portfolio in Q4 2021.
  • Herold Advisors opened 2 new positions and closed 507 in Q4 2021.
  • Herold Advisors's portfolio value rose 0.18% quarter-over-quarter to $257M.

Based on Herold Advisors's 13F filing for Q4 2021, filed 20 Jan 2022.