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Sterling Investment Counsel Portfolio holdings

AUM $425M
1-Year Est. Return 28.28%
This Fund
S&P 500
This Quarter Est. Return
+11.63%
1 Year Est. Return
+28.28%
3 Year Est. Return
+82.8%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$171M
AUM Growth
-$122M
Cap. Flow
-$139M
Cap. Flow %
-81.76%
Top 10 Hldgs %
53.25%
Holding
182
New
8
Increased
18
Reduced
103
Closed
42

Top Buys

Rank Stock Value
1
IWR icon
iShares Russell Mid-Cap ETF
IWR
+$526K
2
IWM icon
iShares Russell 2000 ETF
IWM
+$281K
3
SRLN icon
State Street Blackstone Senior Loan ETF
SRLN
+$252K
4
GEV icon
GE Vernova
GEV
+$229K
5
PWR icon
Quanta Services
PWR
+$224K

Top Sells

Rank Stock Value
1
IVW icon
iShares S&P 500 Growth ETF
IVW
+$11.9M
2
JEPI icon
JPMorgan Equity Premium Income ETF
JEPI
+$11.1M
3
QQQM icon
Invesco NASDAQ 100 ETF
QQQM
+$10M
4
CGXU icon
Capital Group International Focus Equity ETF
CGXU
+$6.99M
5
IVV icon
iShares Core S&P 500 ETF
IVV
+$5.13M

Sector Composition

Rank Sector Weight
1 Technology 13.72%
2 Financials 8.79%
3 Communication Services 5.07%
4 Consumer Discretionary 4.32%
5 Industrials 2.86%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IJT icon
151
iShares S&P Small-Cap 600 Growth ETF
IJT
$8.38B
– –
-2,880
Closed -$359K
IQV icon
152
IQVIA
IQV
$40.1B
– –
-2,837
Closed -$500K
ITOT icon
153
iShares Core S&P Total US Stock Market ETF
ITOT
$97.5B
– –
-1,802
Closed -$220K
IWF icon
154
iShares Russell 1000 Growth ETF
IWF
$127B
– –
-22,780
Closed -$2.06M
JNJ icon
155
Johnson & Johnson
JNJ
$626B
– –
-4,210
Closed -$698K
LIN icon
156
Linde
LIN
$226B
– –
-671
Closed -$312K
LOW icon
157
Lowe's Companies
LOW
$124B
– –
-1,919
Closed -$448K
LRGF icon
158
iShares US Equity Factor ETF
LRGF
$3.7B
– –
-7,631
Closed -$442K
MUB icon
159
iShares National Muni Bond ETF
MUB
$45.8B
– –
-6,857
Closed -$723K
NEE icon
160
NextEra Energy
NEE
$179B
– –
-2,959
Closed -$210K
NFLX icon
161
Netflix
NFLX
$311B
– –
-3,540
Closed -$330K
ONEQ icon
162
Fidelity Nasdaq Composite Index ETF
ONEQ
$10.8B
– –
-10,462
Closed -$712K
PEP icon
163
PepsiCo
PEP
$189B
– –
-4,321
Closed -$648K
QQQ icon
164
Invesco QQQ Trust
QQQ
$478B
– –
-1,828
Closed -$857K
ROP icon
165
Roper Technologies
ROP
$39.5B
– –
-363
Closed -$214K
SGOV icon
166
iShares 0-3 Month Treasury Bond ETF
SGOV
$101B
– –
-43,873
Closed -$4.42M
SO icon
167
Southern Company
SO
$106B
– –
-12,424
Closed -$1.14M
SPXE icon
168
ProShares S&P 500 ex-Energy ETF
SPXE
$87M
– –
-4,674
Closed -$281K
SPYV icon
169
State Street SPDR Portfolio S&P 500 Value ETF
SPYV
$36.6B
– –
-5,354
Closed -$273K
SYK icon
170
Stryker
SYK
$134B
– –
-2,153
Closed -$801K
USMV icon
171
iShares MSCI USA Min Vol Factor ETF
USMV
$24.4B
– –
-4,418
Closed -$414K
VB icon
172
Vanguard Morningstar Small-Cap ETF
VB
$82.8B
– –
-1,847
Closed -$410K
VGT icon
173
Vanguard Information Technology ETF
VGT
$147B
– –
-6,512
Closed -$441K
VHT icon
174
Vanguard Health Care ETF
VHT
$19B
– –
-868
Closed -$230K
VIG icon
175
Vanguard Dividend Appreciation ETF
VIG
$114B
– –
-1,932
Closed -$375K
4 5 6
7
8

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OGM
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BMC
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SGA
Sector Gamma AS Oslo, Norway $423M AUM 17.56% 1-Year Est. Return
WPW
Warther Private Wealth Akron, Ohio $427M AUM 16.24% 1-Year Est. Return
GPGA
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DS
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CSNH
Crow's Nest Holdings Richmond, Virginia $428M AUM 23.41% 1-Year Est. Return

Sterling Investment Counsel's Q2 2025 Portfolio in Review

As of Q2 2025, Sterling Investment Counsel held 182 positions worth $171M, down 42% from $292M the previous quarter. Its ten largest holdings account for 53% of the portfolio.

Sterling Investment Counsel withdrew a net $139M in Q2 2025, closing 42 positions and reducing 103 holdings. Its most notable exit was iShares 0-3 Month Treasury Bond ETF, an estimated $4.42M position sold in full.

By sector, the portfolio is most concentrated in Technology at 14% of assets, up from 13% a quarter earlier, followed by Financials and Communication Services.

Against the trend, Sterling Investment Counsel opened a new position in iShares Russell Mid-Cap ETF worth $560K.

  • Sterling Investment Counsel's largest Q2 2025 buy was iShares Russell Mid-Cap ETF: 6,093 shares worth $560K.
  • Sterling Investment Counsel added most to Mercado Libre in Q2 2025, an estimated $88.7K increase.
  • Sterling Investment Counsel's biggest Q2 2025 reduction was iShares S&P 500 Growth ETF, cutting an estimated $11.9M.
  • Sterling Investment Counsel fully exited iShares 0-3 Month Treasury Bond ETF in Q2 2025, selling an estimated $4.42M.
  • Sterling Investment Counsel's ten largest holdings make up 53% of its $171M portfolio in Q2 2025.
  • Sterling Investment Counsel opened 8 new positions and closed 42 in Q2 2025.
  • Sterling Investment Counsel's portfolio value fell 42% quarter-over-quarter to $171M.

Based on Sterling Investment Counsel's 13F filing for Q2 2025, filed 21 Jul 2025.