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SIC

Sterling Investment Counsel Portfolio holdings

AUM $425M
1-Year Est. Return 28.28%
This Fund
S&P 500
This Quarter Est. Return
+2.83%
1 Year Est. Return
+28.28%
3 Year Est. Return
+82.8%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$349M
AUM Growth
+$37.1M
Cap. Flow
+$34.3M
Cap. Flow %
9.83%
Top 10 Hldgs %
51.45%
Holding
193
New
63
Increased
72
Reduced
31
Closed
6

Top Buys

Rank Stock Value
1
AAPL icon
Apple
AAPL
+$2.53M
2
MSFT icon
Microsoft
MSFT
+$2.32M
3
GOOGL icon
Alphabet (Google) Class A
GOOGL
+$1.59M
4
HYG icon
iShares iBoxx $ High Yield Corporate Bond ETF
HYG
+$1.32M
5
VOT icon
Vanguard Morningstar Mid-Cap Growth ETF
VOT
+$1.31M

Top Sells

Rank Stock Value
1
HMOP icon
Hartford Municipal Opportunities ETF
HMOP
+$6.86M
2
SGOV icon
iShares 0-3 Month Treasury Bond ETF
SGOV
+$4.68M
3
MUB icon
iShares National Muni Bond ETF
MUB
+$646K
4
IVW icon
iShares S&P 500 Growth ETF
IVW
+$530K
5
JPST icon
JPMorgan Ultra-Short Income ETF
JPST
+$477K

Sector Composition

Rank Sector Weight
1 Technology 14.09%
2 Financials 7.88%
3 Communication Services 5.7%
4 Healthcare 4.26%
5 Consumer Discretionary 3.96%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
SHYG icon
76
iShares 0-5 Year High Yield Corporate Bond ETF
SHYG
$7.6B
$725K 0.21%
+17,025
New +$731K
BUG icon
77
Global X Cybersecurity ETF
BUG
$1.51B
$692K 0.2%
22,718
+753
+3% +$24.9K
CTAS icon
78
Cintas
CTAS
$82.1B
$691K 0.2%
+3,780
New +$712K
VOOG icon
79
Vanguard S&P 500 Growth ETF
VOOG
$27.1B
$683K 0.2%
9,216
– –
XOM icon
80
ExxonMobil
XOM
$657B
$673K 0.19%
5,725
+1,251
+28% +$145K
TMP icon
81
Tompkins Financial
TMP
$1.43B
$673K 0.19%
9,280
-1,000
-10% -$68.6K
UNH icon
82
UnitedHealth
UNH
$361B
$644K 0.18%
+1,274
New +$432K
CINF icon
83
Cincinnati Financial
CINF
$26.6B
$640K 0.18%
+4,455
New +$722K
VOO icon
84
Vanguard S&P 500 ETF
VOO
$1.03T
$632K 0.18%
1,098
+611
+125% +$380K
JPST icon
85
JPMorgan Ultra-Short Income ETF
JPST
$40.6B
$626K 0.18%
12,377
-9,413
-43% -$477K
VGT icon
86
Vanguard Information Technology ETF
VGT
$147B
$610K 0.17%
6,472
-16
-0.2% -$1.52K
PEP icon
87
PepsiCo
PEP
$189B
$605K 0.17%
4,141
+1,206
+41% +$177K
EQIX icon
88
Equinix
EQIX
$102B
$572K 0.16%
746
-86
-10% -$67.4K
PG icon
89
Procter & Gamble
PG
$338B
$569K 0.16%
3,664
+1,642
+81% +$242K
GS icon
90
Goldman Sachs
GS
$301B
$564K 0.16%
642
+20
+3% +$16.3K
CVX icon
91
Chevron
CVX
$386B
$547K 0.16%
3,700
+2,285
+161% +$348K
FNF icon
92
Fidelity National Financial
FNF
$12.8B
$534K 0.15%
9,657
+4,442
+85% +$253K
IP icon
93
International Paper
IP
$22.1B
$512K 0.15%
+9,510
New +$391K
ETR icon
94
Entergy
ETR
$49.7B
$494K 0.14%
+6,518
New +$618K
AMAT icon
95
Applied Materials
AMAT
$417B
$482K 0.14%
1,893
-45
-2% -$10.8K
MO icon
96
Altria Group
MO
$109B
$477K 0.14%
+9,121
New +$551K
T icon
97
AT&T
T
$168B
$476K 0.14%
+20,901
New +$529K
QUAL icon
98
iShares MSCI USA Quality Factor ETF
QUAL
$48B
$476K 0.14%
2,396
-4
-0.2% -$786
LMT icon
99
Lockheed Martin
LMT
$138B
$476K 0.14%
+979
New +$469K
SCHW
100
Charles Schwab
SCHW
$186B
$473K 0.14%
+4,730
New +$449K
2 3
4
5 6

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OGM
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BMC
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SGA
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WPW
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GPGA
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DS
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CSNH
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Sterling Investment Counsel's Q4 2025 Portfolio in Review

As of Q4 2025, Sterling Investment Counsel held 193 positions worth $349M, up 12% from $312M the previous quarter. Its ten largest holdings account for 51% of the portfolio.

Sterling Investment Counsel deployed $34.3M of net new capital in Q4 2025, opening 63 new positions and adding to 72 existing holdings. Its largest new stake was iShares iBoxx $ High Yield Corporate Bond ETF: 16,381 shares worth $1.29M.

By sector, the portfolio is most concentrated in Technology at 14% of assets, up from 13% a quarter earlier, followed by Financials and Communication Services.

On the sell side, the largest reduction was iShares S&P 500 Growth ETF, an estimated $530K trimmed.

  • Sterling Investment Counsel's largest Q4 2025 buy was iShares iBoxx $ High Yield Corporate Bond ETF: 16,381 shares worth $1.29M.
  • Sterling Investment Counsel added most to Apple in Q4 2025, an estimated $2.53M increase.
  • Sterling Investment Counsel's biggest Q4 2025 reduction was iShares S&P 500 Growth ETF, cutting an estimated $530K.
  • Sterling Investment Counsel fully exited Hartford Municipal Opportunities ETF in Q4 2025, selling an estimated $6.86M.
  • Sterling Investment Counsel's ten largest holdings make up 51% of its $349M portfolio in Q4 2025.
  • Sterling Investment Counsel opened 63 new positions and closed 6 in Q4 2025.
  • Sterling Investment Counsel's portfolio value rose 12% quarter-over-quarter to $349M.

Based on Sterling Investment Counsel's 13F filing for Q4 2025, filed 27 Jan 2026.