We are live on ! Find out more
PCM

Prentice Capital Management Portfolio holdings

AUM $45.7M
1-Year Est. Return 2.65%
This Fund
S&P 500
This Quarter Est. Return
+22.62%
1 Year Est. Return
-2.65%
3 Year Est. Return
+103.74%
5 Year Est. Return
-1.28%
10 Year Est. Return
–
AUM
$60M
AUM Growth
+$2.8M
Cap. Flow
-$8.9M
Cap. Flow %
-14.83%
Top 10 Hldgs %
75.75%
Holding
38
New
11
Increased
8
Reduced
11
Closed
7

Top Buys

Rank Stock Value
1
LEN icon
Lennar Class A
LEN
+$2.71M
2
COTY icon
Coty
COTY
+$1.98M
3
KBH icon
KB Home
KBH
+$1.33M
4
NN icon
NextNav
NN
+$1.32M
5
SNAP icon
Snap
SNAP
+$1.21M

Top Sells

Rank Stock Value
1
GRPN icon
Groupon
GRPN
+$9.99M
2
W icon
Wayfair
W
+$4.8M
3
BA icon
Boeing
BA
+$3.24M
4
AAL icon
American Airlines Group
AAL
+$2.11M
5
DECK icon
Deckers Outdoor
DECK
+$1.12M

Sector Composition

Rank Sector Weight
1 Communication Services 34.9%
2 Consumer Discretionary 26%
3 Technology 16.69%
4 Consumer Staples 9.7%
5 Financials 6.03%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
OTLY
26
Oatly Group
OTLY
$417M
$243K 0.41%
20,486
-86
-0.4% -$907
HYFM icon
27
Hydrofarm Holdings
HYFM
$3.13M
$181K 0.3%
48,520
– –
GRWG icon
28
GrowGeneration
GRWG
$82.9M
$155K 0.26%
165,707
-1,115
-0.7% -$1.19K
MSOS icon
29
AdvisorShares Pure US Cannabis ETF
MSOS
$864M
$115K 0.19%
47,883
-7,117
-13% -$17.5K
ADV icon
30
Advantage Solutions
ADV
$484M
$61.3K 0.1%
1,859
-388
-17% -$12.8K
TLRY icon
31
Tilray
TLRY
$479M
$22.5K 0.04%
+5,421
New +$24.6K
AAL icon
32
American Airlines Group
AAL
$9.58B
– –
-200,000
Closed -$2.11M
ANF icon
33
Abercrombie & Fitch
ANF
$4.17B
– –
-5,940
Closed -$454K
BA icon
34
Boeing
BA
$165B
– –
-18,978
Closed -$3.24M
DECK icon
35
Deckers Outdoor
DECK
$13.3B
– –
-10,000
Closed -$1.12M
EYE icon
36
National Vision
EYE
$1.6B
– –
-11,296
Closed -$144K
SNBR
37
DELISTED
Sleep Number
SNBR
– –
-17,287
Closed -$110K
W icon
38
Wayfair
W
$11.1B
– –
-150,000
Closed -$4.8M
1
2

Similar funds

CM
Crestline Management Fort Worth, Texas $46.3M AUM 48.82% 1-Year Est. Return
MCMC
Matrix Capital Management Company Portsmouth, New Hampshire $46.3M AUM 114.38% 1-Year Est. Return
SM
Sabby Management Miami Beach, Florida $45.1M AUM 74.25% 1-Year Est. Return
RRC
Range Rock Capital Wellesley, Massachusetts $46.7M AUM
NA
Novus Advisors Greenville, South Carolina $44.7M AUM 18.41% 1-Year Est. Return
CG
Circumference Group Little Rock, Arkansas $44.6M AUM 5.21% 1-Year Est. Return
NPCM
New Paradigm Capital Management Great Falls, Virginia $46.8M AUM
OC
Optimas Capital Central, Hong Kong $44.5M AUM 24.43% 1-Year Est. Return

Prentice Capital Management's Q2 2025 Portfolio in Review

As of Q2 2025, Prentice Capital Management held 38 positions worth $60M, up 4.9% from $57.2M the previous quarter. Its ten largest holdings account for 76% of the portfolio.

Prentice Capital Management withdrew a net $8.9M in Q2 2025, closing 7 positions and reducing 11 holdings. Its most notable exit was Wayfair, an estimated $4.8M position sold in full.

By sector, the portfolio is most concentrated in Communication Services at 35% of assets, down from 37% a quarter earlier, followed by Consumer Discretionary and Technology.

Against the trend, Prentice Capital Management opened a new position in Lennar Class A worth $2.77M.

  • Prentice Capital Management's largest Q2 2025 buy was Lennar Class A: 25,000 shares worth $2.77M.
  • Prentice Capital Management added most to NextNav in Q2 2025, an estimated $1.32M increase.
  • Prentice Capital Management's biggest Q2 2025 reduction was Groupon, cutting an estimated $9.99M.
  • Prentice Capital Management fully exited Wayfair in Q2 2025, selling an estimated $4.8M.
  • Prentice Capital Management's ten largest holdings make up 76% of its $60M portfolio in Q2 2025.
  • Prentice Capital Management opened 11 new positions and closed 7 in Q2 2025.
  • Prentice Capital Management's portfolio value rose 4.9% quarter-over-quarter to $60M.

Based on Prentice Capital Management's 13F filing for Q2 2025, filed 14 Aug 2025.