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FF

Friday Financial Portfolio holdings

AUM $373M
1-Year Est. Return 22.52%
This Fund
S&P 500
This Quarter Est. Return
+12.34%
1 Year Est. Return
+22.52%
3 Year Est. Return
–
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$373M
AUM Growth
+$83.2M
Cap. Flow
+$50M
Cap. Flow %
13.39%
Top 10 Hldgs %
61.64%
Holding
110
New
17
Increased
59
Reduced
10
Closed
2

Top Buys

Rank Stock Value
1
ITOT icon
iShares Core S&P Total US Stock Market ETF
ITOT
+$9.33M
2
SCHG icon
Schwab US Large-Cap Growth ETF
SCHG
+$4.2M
3
SCHF icon
Schwab International Equity ETF
SCHF
+$3.87M
4
VGIT icon
Vanguard Intermediate-Term Treasury ETF
VGIT
+$3.48M
5
DFSD
Dimensional Short-Duration Fixed Income ETF
DFSD
+$2.62M

Top Sells

Rank Stock Value
1
CAT icon
Caterpillar
CAT
+$523K
2
XOM icon
ExxonMobil
XOM
+$223K
3
JEPI icon
JPMorgan Equity Premium Income ETF
JEPI
+$205K
4
VTI icon
Vanguard Total Stock Market ETF
VTI
+$88K
5
JEPQ icon
JPMorgan Nasdaq Equity Premium Income ETF
JEPQ
+$13.1K

Sector Composition

Rank Sector Weight
1 Technology 2.99%
2 Financials 1.55%
3 Industrials 0.87%
4 Consumer Discretionary 0.62%
5 Consumer Staples 0.38%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IWP icon
26
iShares Russell Mid-Cap Growth ETF
IWP
$20.3B
$1.92M 0.51%
13,546
+2,255
+20% +$311K
FMB icon
27
First Trust Managed Municipal ETF
FMB
$2.04B
$1.84M 0.49%
35,854
+4,425
+14% +$226K
AVEM icon
28
Avantis Emerging Markets Equity ETF
AVEM
$25.5B
$1.82M 0.49%
19,639
+6,830
+53% +$630K
SLYG icon
29
State Street SPDR S&P 600 Small Cap Growth ETF
SLYG
$5.04B
$1.81M 0.49%
15,533
+3,139
+25% +$340K
TSLA icon
30
Tesla
TSLA
$1.41T
$1.81M 0.48%
4,483
-3
-0.1% -$1.19K
DE icon
31
Deere & Co
DE
$164B
$1.79M 0.48%
2,959
– –
VWO icon
32
Vanguard FTSE Emerging Markets ETF
VWO
$121B
$1.76M 0.47%
29,898
+784
+3% +$46.1K
IBIT icon
33
iShares Bitcoin Trust
IBIT
$48.4B
$1.72M 0.46%
47,634
+1,346
+3% +$54.8K
HYD icon
34
VanEck High Yield Muni ETF
HYD
$4.47B
$1.7M 0.45%
32,984
+6,523
+25% +$333K
IEMG icon
35
iShares Core MSCI Emerging Markets ETF
IEMG
$153B
$1.68M 0.45%
21,106
+42
+0.2% +$3.35K
VBR icon
36
Vanguard Small-Cap Value ETF
VBR
$37B
$1.65M 0.44%
6,815
-2
-0% -$465
VBK icon
37
Vanguard Small-Cap Growth ETF
VBK
$23.4B
$1.65M 0.44%
4,652
+144
+3% +$49K
IVW icon
38
iShares S&P 500 Growth ETF
IVW
$74.4B
$1.64M 0.44%
12,042
+298
+3% +$39.4K
JMUB icon
39
JPMorgan Municipal ETF
JMUB
$8.23B
$1.53M 0.41%
30,248
+10,814
+56% +$544K
VOT icon
40
Vanguard Mid-Cap Growth ETF
VOT
$19.2B
$1.47M 0.39%
4,887
+455
+10% +$131K
VOE icon
41
Vanguard Mid-Cap Value ETF
VOE
$23.5B
$1.38M 0.37%
6,865
-45
-0.7% -$8.71K
MDYV icon
42
State Street SPDR S&P 400 Mid Cap Value ETF
MDYV
$2.75B
$1.3M 0.35%
13,915
+7,868
+130% +$716K
SPTM icon
43
State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF
SPTM
$13.6B
$1.28M 0.34%
14,090
+1
+0% +$88
PWR icon
44
Quanta Services
PWR
$96.5B
$1.19M 0.32%
1,819
– –
IWS icon
45
iShares Russell Mid-Cap Value ETF
IWS
$15.6B
$1.15M 0.31%
6,966
+114
+2% +$18K
DFAE icon
46
Dimensional Emerging Core Equity Market ETF
DFAE
$9.43B
$1.11M 0.3%
28,545
+9,599
+51% +$371K
IWO icon
47
iShares Russell 2000 Growth ETF
IWO
$14.7B
$1.08M 0.29%
2,804
+826
+42% +$301K
DFSV
48
Dimensional US Small Cap Value ETF
DFSV
$8.15B
$1.04M 0.28%
26,941
+10,914
+68% +$408K
MUB icon
49
iShares National Muni Bond ETF
MUB
$45.2B
$1.03M 0.28%
9,592
+4,436
+86% +$474K
VOO icon
50
Vanguard S&P 500 ETF
VOO
$980B
$1.01M 0.27%
+1,477
New +$985K
1
2
3 4 5

Similar funds

LWMNY
Landmark Wealth Management (New York) Melville, New York $373M AUM 12.01% 1-Year Est. Return
BHC
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HPC
Highland Peak Capital Old Greenwich, Connecticut $373M AUM 80.02% 1-Year Est. Return
CAG
Compass Advisory Group Melville, New York $374M AUM 14.59% 1-Year Est. Return
HPM
Helix Partners Management New York $374M AUM 136.73% 1-Year Est. Return
JC
Joho Capital New York $373M AUM 18.89% 1-Year Est. Return
AWM
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RCP
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Friday Financial's Q2 2026 Portfolio in Review

As of Q2 2026, Friday Financial held 110 positions worth $373M, up 29% from $290M the previous quarter. Its ten largest holdings account for 62% of the portfolio.

Friday Financial deployed $50M of net new capital in Q2 2026, opening 17 new positions and adding to 59 existing holdings. Its largest new stake was Vanguard S&P 500 ETF: 1,477 shares worth $1.01M.

By sector, the portfolio is most concentrated in Technology at 3% of assets, up from 2.5% a quarter earlier, followed by Financials and Industrials.

On the sell side, the largest reduction was Caterpillar, an estimated $523K trimmed.

  • Friday Financial's largest Q2 2026 buy was Vanguard S&P 500 ETF: 1,477 shares worth $1.01M.
  • Friday Financial added most to iShares Core S&P Total US Stock Market ETF in Q2 2026, an estimated $9.33M increase.
  • Friday Financial's biggest Q2 2026 reduction was Caterpillar, cutting an estimated $523K.
  • Friday Financial fully exited ExxonMobil in Q2 2026, selling an estimated $223K.
  • Friday Financial's ten largest holdings make up 62% of its $373M portfolio in Q2 2026.
  • Friday Financial opened 17 new positions and closed 2 in Q2 2026.
  • Friday Financial's portfolio value rose 29% quarter-over-quarter to $373M.

Based on Friday Financial's 13F filing for Q2 2026, filed 9 Jul 2026.