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Friday Financial Portfolio holdings
AUM
$506M
Turnover
15.45%
1-Year Est. Return
14.2%
This Fund
S&P 500
This Quarter Est. Return
+0.09%
1 Year Est. Return
+14.2%
3 Year Est. Return
–
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$506M
AUM Growth
+$132M
(+35%)
Cap. Flow
+$133M
Cap. Flow % of AUM
Cap. Flow %
26.29%
Top 10 Holdings %
Top 10 Hldgs %
58.98%
Holding
123
New
15
Increased
86
Reduced
3
Closed
4
Avg Time Held
1.2
years
Top 10 Avg Time Held
1.5
years
Top 20 Avg Time Held
1.5
years
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
iShares Core S&P Total US Stock Market ETF
ITOT
|
+$21.1M |
| 2 |
Schwab US Large-Cap Growth ETF
SCHG
|
+$13M |
| 3 |
Schwab US Large-Cap Value ETF
SCHV
|
+$8.24M |
| 4 |
Vanguard Total International Stock ETF
VXUS
|
+$7.25M |
| 5 |
Schwab International Equity ETF
SCHF
|
+$7.06M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
U.S. High Relative Profitability Portfolio ETF Class Shares
DUHP
|
+$4.42M |
| 2 |
U.S. Small Cap Value Portfolio ETF Class Shares
DFSV
|
+$1.04M |
| 3 |
Goldman Sachs Physical Gold ETF Shares
AAAU
|
+$271K |
| 4 |
iShares Bitcoin Trust
IBIT
|
+$240K |
| 5 |
WEC Energy
WEC
|
+$229K |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Miscellaneous | 93.51% |
| 2 | Technology | 3.13% |
| 3 | Financials | 1.07% |
| 4 | Industrials | 0.81% |
| 5 | Consumer Discretionary | 0.49% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | Held Since | |
|---|---|---|---|---|---|---|---|
26
iShares Russell Mid-Cap Value ETF
IWS
$15.6B
| $3.7M | 0.73% |
22,888
+15,922
| +229% | +$2.67M |
2024 Q4
7 quarters
|
|
27
UMB Financial
UMBF
$10.3B
| $3.57M | 0.71% |
27,532
+87
| +0.3% | +$12.4K |
2025 Q1
6 quarters
|
|
28
Dimensional National Municipal Bond ETF
DFNM
$2.23B
| $3.05M | 0.6% |
65,899
+49,182
| +294% | +$2.34M |
2024 Q4
7 quarters
|
|
29
Avantis Emerging Markets Equity ETF
AVEM
$26.5B
| $3.03M | 0.6% |
32,208
+12,569
| +64% | +$1.17M |
2025 Q2
5 quarters
|
|
30
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
$4.8B
| $3.01M | 0.6% |
29,238
+22,261
| +319% | +$2.41M |
2024 Q4
7 quarters
|
|
31
Invesco QQQ Trust
QQQ
$475B
| $2.99M | 0.59% |
4,028
+62
| +2% | +$44.3K |
2024 Q4
7 quarters
|
|
32
iShares MSCI Emerging Markets ETF
EEM
$28.7B
| $2.8M | 0.55% |
41,866
+27,075
| +183% | +$1.79M |
2024 Q4
7 quarters
|
|
33
iShares S&P 500 Growth ETF
IVW
$75.5B
| $2.62M | 0.52% |
18,355
+6,313
| +52% | +$875K |
2024 Q4
7 quarters
|
|
34
Vanguard S&P 500 ETF
VOO
$1.03T
| $2.52M | 0.5% |
3,595
+2,118
| +143% | +$1.48M |
2026 Q2
1 quarter
|
|
35
Vanguard FTSE Emerging Markets ETF
VWO
$120B
| $2.47M | 0.49% |
41,872
+11,974
| +40% | +$715K |
2024 Q4
7 quarters
|
|
36
State Street SPDR S&P 600 Small Cap Growth ETF
SLYG
$4.76B
| $2.37M | 0.47% |
22,021
+6,488
| +42% | +$742K |
2024 Q4
7 quarters
|
|
37
State Street SPDR S&P 400 Mid Cap Value ETF
MDYV
$2.78B
| $2.13M | 0.42% |
23,863
+9,948
| +71% | +$937K |
2024 Q4
7 quarters
|
|
38
Vanguard Morningstar Mid-Cap Growth ETF
VOT
$18.8B
| $2.08M | 0.41% |
7,057
+2,170
| +44% | +$650K |
2024 Q4
7 quarters
|
|
39
Deere & Co
DE
$174B
| $2.02M | 0.4% |
3,023
+64
| +2% | +$40.7K |
2024 Q4
7 quarters
|
|
|
40
iShares Bitcoin Trust
IBIT
$65.3B
| $2M | 0.4% |
41,674
-5,960
| -13% | -$240K |
2024 Q4
7 quarters
|
|
41
JPMorgan Equity Focus ETF
JPEF
$2B
| $1.93M | 0.38% |
23,823
+15,501
| +186% | +$1.26M |
2026 Q2
1 quarter
|
|
42
State Street SPDR S&P 500 ETF Trust
SPY
$810B
| $1.91M | 0.38% |
2,502
+2,200
| +728% | +$1.67M |
2026 Q2
1 quarter
|
|
43
Vanguard Morningstar Mid-Cap Value ETF
VOE
$24.2B
| $1.9M | 0.38% |
9,630
+2,765
| +40% | +$565K |
2024 Q4
7 quarters
|
|
44
Microsoft
MSFT
$3.89T
| $1.87M | 0.37% |
3,639
+2,512
| +223% | +$1.16M |
2025 Q1
6 quarters
|
|
45
Vanguard Morningstar Small-Cap Value ETF
VBR
$36.5B
| $1.84M | 0.36% |
7,920
+1,105
| +16% | +$270K |
2024 Q4
7 quarters
|
|
46
iShares Core MSCI Emerging Markets ETF
IEMG
$149B
| $1.8M | 0.36% |
22,220
+1,114
| +5% | +$89.6K |
2024 Q4
7 quarters
|
|
47
First Trust Managed Municipal ETF
FMB
$1.98B
| $1.8M | 0.36% |
37,373
+1,519
| +4% | +$76.1K |
2024 Q4
7 quarters
|
|
48
Tesla
TSLA
$1.47T
| $1.72M | 0.34% |
4,856
+373
| +8% | +$133K |
2024 Q4
7 quarters
|
|
49
JPMorgan Municipal ETF
JMUB
$8.8B
| $1.68M | 0.33% |
35,216
+4,968
| +16% | +$246K |
2024 Q4
7 quarters
|
|
50
VanEck High Yield Muni ETF
HYD
$4.4B
| $1.62M | 0.32% |
33,652
+668
| +2% | +$33.4K |
2024 Q4
7 quarters
|
|
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Friday Financial's Q3 2026 Portfolio in Review
As of Q3 2026, Friday Financial held 123 positions worth $506M, up 35% from $373M the previous quarter. Its ten largest holdings account for 59% of the portfolio.
Friday Financial deployed $133M of net new capital in Q3 2026, opening 15 new positions and adding to 86 existing holdings. Its largest new stake was State Street SPDR Portfolio Long Term Treasury ETF: 30,754 shares worth $733K.
By sector, the portfolio is most concentrated in Miscellaneous at 94% of assets, up from 93% a quarter earlier, followed by Technology and Financials.
On the sell side, the largest reduction was iShares Bitcoin Trust, an estimated $240K trimmed.
- Friday Financial's largest Q3 2026 buy was State Street SPDR Portfolio Long Term Treasury ETF: 30,754 shares worth $733K.
- Friday Financial added most to iShares Core S&P Total US Stock Market ETF in Q3 2026, an estimated $21.1M increase.
- Friday Financial's biggest Q3 2026 reduction was iShares Bitcoin Trust, cutting an estimated $240K.
- Friday Financial fully exited U.S. High Relative Profitability Portfolio ETF Class Shares in Q3 2026, selling an estimated $4.42M.
- Friday Financial's ten largest holdings make up 59% of its $506M portfolio in Q3 2026.
- Friday Financial opened 15 new positions and closed 4 in Q3 2026.
- Friday Financial's portfolio value rose 35% quarter-over-quarter to $506M.
Based on Friday Financial's 13F filing for Q3 2026, filed 9 Oct 2026.