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FF

Friday Financial Portfolio holdings

AUM $373M
1-Year Est. Return 22.52%
This Fund
S&P 500
This Quarter Est. Return
+1.84%
1 Year Est. Return
+22.52%
3 Year Est. Return
–
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$284M
AUM Growth
+$44.8M
Cap. Flow
+$40.2M
Cap. Flow %
14.19%
Top 10 Hldgs %
62.22%
Holding
95
New
4
Increased
57
Reduced
8
Closed
5

Top Buys

Rank Stock Value
1
ITOT icon
iShares Core S&P Total US Stock Market ETF
ITOT
+$10.6M
2
BSVO icon
EA Bridgeway Omni Small-Cap Value ETF
BSVO
+$3.19M
3
VGIT icon
Vanguard Intermediate-Term Treasury ETF
VGIT
+$2.28M
4
IDEV icon
iShares Core MSCI International Developed Markets ETF
IDEV
+$1.85M
5
DFSD
Dimensional Short-Duration Fixed Income ETF
DFSD
+$1.77M

Top Sells

Rank Stock Value
1
SCHF icon
Schwab International Equity ETF
SCHF
+$1.72M
2
SCHZ icon
Schwab US Aggregate Bond ETF
SCHZ
+$499K
3
JPIB icon
JPMorgan International Bond Opportunities ETF
JPIB
+$430K
4
MSTR icon
Strategy Inc
MSTR
+$416K
5
SPTL icon
State Street SPDR Portfolio Long Term Treasury ETF
SPTL
+$343K

Sector Composition

Rank Sector Weight
1 Technology 2.8%
2 Financials 1.53%
3 Industrials 0.93%
4 Consumer Discretionary 0.86%
5 Communication Services 0.29%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
ITOT icon
1
iShares Core S&P Total US Stock Market ETF
ITOT
$94.3B
$66.1M 23.31%
444,684
+71,509
+19% +$10.6M
SCHG icon
2
Schwab US Large-Cap Growth ETF
SCHG
$59.7B
$20.4M 7.2%
625,730
+48,444
+8% +$1.58M
BSVO icon
3
EA Bridgeway Omni Small-Cap Value ETF
BSVO
$2.42B
$16.6M 5.85%
712,163
+138,940
+24% +$3.19M
VGIT icon
4
Vanguard Intermediate-Term Treasury ETF
VGIT
$41.6B
$13.3M 4.68%
221,641
+37,864
+21% +$2.28M
IDEV icon
5
iShares Core MSCI International Developed Markets ETF
IDEV
$31.3B
$12M 4.22%
145,204
+22,743
+19% +$1.85M
AVDV icon
6
Avantis International Small Cap Value ETF
AVDV
$19B
$10.8M 3.82%
115,225
+19,428
+20% +$1.76M
DFSD
7
Dimensional Short-Duration Fixed Income ETF
DFSD
$7.03B
$9.59M 3.38%
199,978
+36,746
+23% +$1.77M
CWI icon
8
State Street SPDR MSCI ACWI ex-US ETF
CWI
$2.78B
$9.33M 3.29%
259,875
+22,117
+9% +$783K
SCHV
9
Schwab US Large-Cap Value ETF
SCHV
$15.7B
$9.19M 3.24%
310,266
+33,949
+12% +$992K
DFEM icon
10
Dimensional Emerging Markets Core Equity 2 ETF
DFEM
$8.98B
$9.16M 3.23%
277,011
+41,879
+18% +$1.37M
SCHD icon
11
Schwab US Dividend Equity ETF
SCHD
$101B
$8.93M 3.15%
325,574
+51,278
+19% +$1.39M
VTIP icon
12
Vanguard Short-Term Inflation-Protected Securities Index Fund
VTIP
$19.1B
$6.03M 2.13%
122,018
+20,584
+20% +$1.03M
VTI icon
13
Vanguard Total Stock Market ETF
VTI
$662B
$5.55M 1.96%
16,547
+80
+0.5% +$26.6K
AAPL icon
14
Apple
AAPL
$4.77T
$4.96M 1.75%
18,241
-2
-0% -$537
SCHF icon
15
Schwab International Equity ETF
SCHF
$66.4B
$4.58M 1.61%
190,382
-72,318
-28% -$1.72M
VIG icon
16
Vanguard Dividend Appreciation ETF
VIG
$110B
$4.03M 1.42%
18,332
+1,649
+10% +$360K
IWF icon
17
iShares Russell 1000 Growth ETF
IWF
$125B
$3.56M 1.25%
30,052
+10,968
+57% +$1.3M
DUHP icon
18
Dimensional US High Profitability ETF
DUHP
$12.3B
$3.43M 1.21%
90,213
+23,699
+36% +$898K
VXUS icon
19
Vanguard Total International Stock ETF
VXUS
$155B
$3.38M 1.19%
44,846
+17,669
+65% +$1.32M
SPYV icon
20
State Street SPDR Portfolio S&P 500 Value ETF
SPYV
$36B
$3.2M 1.13%
56,350
+3,692
+7% +$207K
DIHP icon
21
Dimensional International High Profitability ETF
DIHP
$6.22B
$3.19M 1.12%
100,630
+38,957
+63% +$1.21M
AVUV icon
22
Avantis US Small Cap Value ETF
AVUV
$29.8B
$3.07M 1.08%
30,064
+841
+3% +$84.1K
UMBF icon
23
UMB Financial
UMBF
$10.7B
$2.98M 1.05%
25,900
+341
+1% +$38.6K
IBIT icon
24
iShares Bitcoin Trust
IBIT
$48.3B
$2.28M 0.81%
46,014
+28,652
+165% +$1.63M
HYMB icon
25
State Street SPDR Nuveen ICE High Yield Municipal Bond ETF
HYMB
$3.08B
$2.15M 0.76%
86,336
+13,642
+19% +$342K
1
2 3 4

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BHC
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HPC
Highland Peak Capital Old Greenwich, Connecticut $373M AUM 80.02% 1-Year Est. Return
CAG
Compass Advisory Group Melville, New York $374M AUM 14.59% 1-Year Est. Return
HPM
Helix Partners Management New York $374M AUM 136.73% 1-Year Est. Return
JC
Joho Capital New York $373M AUM 18.89% 1-Year Est. Return
AWM
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RCP
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Friday Financial's Q4 2025 Portfolio in Review

As of Q4 2025, Friday Financial held 95 positions worth $284M, up 19% from $239M the previous quarter. Its ten largest holdings account for 62% of the portfolio.

Friday Financial deployed $40.2M of net new capital in Q4 2025, opening 4 new positions and adding to 57 existing holdings. Its largest new stake was Vanguard Information Technology ETF: 5,512 shares worth $519K.

By sector, the portfolio is most concentrated in Technology at 2.8% of assets, down from 3.2% a quarter earlier, followed by Financials and Industrials.

On the sell side, the largest reduction was Schwab International Equity ETF, an estimated $1.72M trimmed.

  • Friday Financial's largest Q4 2025 buy was Vanguard Information Technology ETF: 5,512 shares worth $519K.
  • Friday Financial added most to iShares Core S&P Total US Stock Market ETF in Q4 2025, an estimated $10.6M increase.
  • Friday Financial's biggest Q4 2025 reduction was Schwab International Equity ETF, cutting an estimated $1.72M.
  • Friday Financial fully exited Schwab US Aggregate Bond ETF in Q4 2025, selling an estimated $499K.
  • Friday Financial's ten largest holdings make up 62% of its $284M portfolio in Q4 2025.
  • Friday Financial opened 4 new positions and closed 5 in Q4 2025.
  • Friday Financial's portfolio value rose 19% quarter-over-quarter to $284M.

Based on Friday Financial's 13F filing for Q4 2025, filed 9 Jan 2026.