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FF

Friday Financial Portfolio holdings

AUM $373M
1-Year Est. Return 22.52%
This Fund
S&P 500
This Quarter Est. Return
-2.32%
1 Year Est. Return
+22.52%
3 Year Est. Return
–
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$167M
AUM Growth
+$22M
Cap. Flow
+$25.1M
Cap. Flow %
14.99%
Top 10 Hldgs %
63.49%
Holding
72
New
7
Increased
34
Reduced
7
Closed
1

Top Buys

Rank Stock Value
1
ITOT icon
iShares Core S&P Total US Stock Market ETF
ITOT
+$5.23M
2
AAPL icon
Apple
AAPL
+$2.74M
3
UMBF icon
UMB Financial
UMBF
+$2.62M
4
VGIT icon
Vanguard Intermediate-Term Treasury ETF
VGIT
+$1.98M
5
BSVO icon
EA Bridgeway Omni Small-Cap Value ETF
BSVO
+$1.57M

Top Sells

Rank Stock Value
1
HTLF
Heartland Financial USA, Inc.
HTLF
+$2.38M
2
HYD icon
VanEck High Yield Muni ETF
HYD
+$254K
3
VBK icon
Vanguard Small-Cap Growth ETF
VBK
+$86.5K
4
IWS icon
iShares Russell Mid-Cap Value ETF
IWS
+$57K
5
SLYG icon
State Street SPDR S&P 600 Small Cap Growth ETF
SLYG
+$18.7K

Sector Composition

Rank Sector Weight
1 Technology 3.11%
2 Financials 2.12%
3 Consumer Discretionary 0.78%
4 Industrials 0.51%
5 Consumer Staples 0.32%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
ITOT icon
1
iShares Core S&P Total US Stock Market ETF
ITOT
$94.3B
$37.9M 22.67%
307,233
+40,563
+15% +$5.23M
SCHG icon
2
Schwab US Large-Cap Growth ETF
SCHG
$59.6B
$12.7M 7.63%
500,654
+14,916
+3% +$409K
VGIT icon
3
Vanguard Intermediate-Term Treasury ETF
VGIT
$41.6B
$8.81M 5.27%
148,666
+33,864
+29% +$1.98M
BSVO icon
4
EA Bridgeway Omni Small-Cap Value ETF
BSVO
$2.42B
$8.68M 5.19%
439,923
+74,937
+21% +$1.57M
IDEV icon
5
iShares Core MSCI International Developed Markets ETF
IDEV
$31.3B
$6.78M 4.06%
97,902
+19,546
+25% +$1.33M
CWI icon
6
State Street SPDR MSCI ACWI ex-US ETF
CWI
$2.78B
$6.63M 3.97%
223,054
– –
DFSD
7
Dimensional Short-Duration Fixed Income ETF
DFSD
$7.03B
$6.43M 3.85%
135,161
+20,903
+18% +$987K
SCHV
8
Schwab US Large-Cap Value ETF
SCHV
$15.7B
$6.2M 3.71%
231,748
+4,615
+2% +$124K
AVDV icon
9
Avantis International Small Cap Value ETF
AVDV
$19B
$6.14M 3.67%
87,924
+18,510
+27% +$1.26M
SCHD icon
10
Schwab US Dividend Equity ETF
SCHD
$101B
$5.81M 3.48%
208,617
+10,294
+5% +$287K
DFEM icon
11
Dimensional Emerging Markets Core Equity 2 ETF
DFEM
$8.97B
$5.43M 3.25%
203,434
+47,020
+30% +$1.25M
VTIP icon
12
Vanguard Short-Term Inflation-Protected Securities Index Fund
VTIP
$19.1B
$4.36M 2.61%
87,690
+14,043
+19% +$689K
AAPL icon
13
Apple
AAPL
$4.79T
$3.78M 2.26%
16,902
+11,814
+232% +$2.74M
VIG icon
14
Vanguard Dividend Appreciation ETF
VIG
$110B
$3.06M 1.83%
15,710
+159
+1% +$31.6K
SCHF icon
15
Schwab International Equity ETF
SCHF
$66.3B
$3.02M 1.81%
151,743
+1,566
+1% +$30.7K
SPYV icon
16
State Street SPDR Portfolio S&P 500 Value ETF
SPYV
$36B
$2.66M 1.59%
51,808
-52
-0.1% -$2.7K
UMBF icon
17
UMB Financial
UMBF
$10.7B
$2.42M 1.45%
+23,767
New +$2.62M
VTI icon
18
Vanguard Total Stock Market ETF
VTI
$661B
$2.14M 1.28%
7,699
+4,477
+139% +$1.3M
DUHP icon
19
Dimensional US High Profitability ETF
DUHP
$12.3B
$2M 1.2%
60,046
+16,825
+39% +$578K
DIHP icon
20
Dimensional International High Profitability ETF
DIHP
$6.22B
$1.97M 1.18%
72,874
+24,473
+51% +$654K
AVUV icon
21
Avantis US Small Cap Value ETF
AVUV
$29.9B
$1.77M 1.06%
19,860
+6,206
+45% +$583K
IWF icon
22
iShares Russell 1000 Growth ETF
IWF
$125B
$1.74M 1.04%
19,012
– –
VXUS icon
23
Vanguard Total International Stock ETF
VXUS
$155B
$1.57M 0.94%
25,187
– –
HYMB icon
24
State Street SPDR Nuveen ICE High Yield Municipal Bond ETF
HYMB
$3.08B
$1.22M 0.73%
48,381
+3,840
+9% +$98.5K
IWP icon
25
iShares Russell Mid-Cap Growth ETF
IWP
$20.3B
$1.16M 0.69%
9,622
– –
1
2 3

Similar funds

LWMNY
Landmark Wealth Management (New York) Melville, New York $373M AUM 12.01% 1-Year Est. Return
BHC
Bull Harbor Capital Bethesda, Maryland $373M AUM
HPC
Highland Peak Capital Old Greenwich, Connecticut $373M AUM 80.02% 1-Year Est. Return
CAG
Compass Advisory Group Melville, New York $374M AUM 14.59% 1-Year Est. Return
HPM
Helix Partners Management New York $374M AUM 136.73% 1-Year Est. Return
JC
Joho Capital New York $373M AUM 18.89% 1-Year Est. Return
AWM
Able Wealth Management Toms River, New Jersey $374M AUM 12.51% 1-Year Est. Return
RCP
RIT Capital Partners London, United Kingdom $374M AUM 25.18% 1-Year Est. Return

Friday Financial's Q1 2025 Portfolio in Review

As of Q1 2025, Friday Financial held 72 positions worth $167M, up 15% from $145M the previous quarter. Its ten largest holdings account for 63% of the portfolio.

Friday Financial deployed $25.1M of net new capital in Q1 2025, opening 7 new positions and adding to 34 existing holdings. Its largest new stake was UMB Financial: 23,767 shares worth $2.42M.

By sector, the portfolio is most concentrated in Technology at 3.1% of assets, up from 1.3% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was VanEck High Yield Muni ETF, an estimated $254K trimmed.

  • Friday Financial's largest Q1 2025 buy was UMB Financial: 23,767 shares worth $2.42M.
  • Friday Financial added most to iShares Core S&P Total US Stock Market ETF in Q1 2025, an estimated $5.23M increase.
  • Friday Financial's biggest Q1 2025 reduction was VanEck High Yield Muni ETF, cutting an estimated $254K.
  • Friday Financial fully exited Heartland Financial USA, Inc. in Q1 2025, selling an estimated $2.38M.
  • Friday Financial's ten largest holdings make up 63% of its $167M portfolio in Q1 2025.
  • Friday Financial opened 7 new positions and closed 1 in Q1 2025.
  • Friday Financial's portfolio value rose 15% quarter-over-quarter to $167M.

Based on Friday Financial's 13F filing for Q1 2025, filed 22 Apr 2025.