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FF

Friday Financial Portfolio holdings

AUM $373M
1-Year Est. Return 22.52%
This Fund
S&P 500
This Quarter Est. Return
+12.34%
1 Year Est. Return
+22.52%
3 Year Est. Return
–
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$373M
AUM Growth
+$83.2M
Cap. Flow
+$50M
Cap. Flow %
13.39%
Top 10 Hldgs %
61.64%
Holding
110
New
17
Increased
59
Reduced
10
Closed
2

Top Buys

Rank Stock Value
1
ITOT icon
iShares Core S&P Total US Stock Market ETF
ITOT
+$9.33M
2
SCHG icon
Schwab US Large-Cap Growth ETF
SCHG
+$4.2M
3
SCHF icon
Schwab International Equity ETF
SCHF
+$3.87M
4
VGIT icon
Vanguard Intermediate-Term Treasury ETF
VGIT
+$3.48M
5
DFSD
Dimensional Short-Duration Fixed Income ETF
DFSD
+$2.62M

Top Sells

Rank Stock Value
1
CAT icon
Caterpillar
CAT
+$523K
2
XOM icon
ExxonMobil
XOM
+$223K
3
JEPI icon
JPMorgan Equity Premium Income ETF
JEPI
+$205K
4
VTI icon
Vanguard Total Stock Market ETF
VTI
+$88K
5
JEPQ icon
JPMorgan Nasdaq Equity Premium Income ETF
JEPQ
+$13.1K

Sector Composition

Rank Sector Weight
1 Technology 2.99%
2 Financials 1.55%
3 Industrials 0.87%
4 Consumer Discretionary 0.62%
5 Consumer Staples 0.38%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
ITOT icon
1
iShares Core S&P Total US Stock Market ETF
ITOT
$94.5B
$85.9M 23%
523,396
+58,792
+13% +$9.33M
SCHG icon
2
Schwab US Large-Cap Growth ETF
SCHG
$59.8B
$26M 6.95%
756,729
+126,739
+20% +$4.2M
BSVO icon
3
EA Bridgeway Omni Small-Cap Value ETF
BSVO
$2.43B
$23.3M 6.24%
810,376
+39,431
+5% +$1.09M
VGIT icon
4
Vanguard Intermediate-Term Treasury ETF
VGIT
$41.6B
$16.6M 4.44%
282,864
+58,861
+26% +$3.48M
IDEV icon
5
iShares Core MSCI International Developed Markets ETF
IDEV
$31.3B
$15M 4%
167,276
+20,610
+14% +$1.83M
AVDV icon
6
Avantis International Small Cap Value ETF
AVDV
$19B
$13.6M 3.64%
130,837
+13,142
+11% +$1.4M
SCHV
7
Schwab US Large-Cap Value ETF
SCHV
$15.8B
$13.3M 3.57%
388,248
+73,888
+24% +$2.43M
DFSD
8
Dimensional Short-Duration Fixed Income ETF
DFSD
$7.03B
$13.1M 3.51%
274,581
+54,710
+25% +$2.62M
SCHD icon
9
Schwab US Dividend Equity ETF
SCHD
$101B
$11.8M 3.17%
363,808
+32,399
+10% +$1.03M
DFEM icon
10
Dimensional Emerging Markets Core Equity 2 ETF
DFEM
$9B
$11.6M 3.12%
297,223
+27,141
+10% +$1.07M
CWI icon
11
State Street SPDR MSCI ACWI ex-US ETF
CWI
$2.78B
$10.7M 2.86%
265,560
+2,944
+1% +$117K
SCHF icon
12
Schwab International Equity ETF
SCHF
$66.5B
$9.42M 2.52%
342,615
+143,386
+72% +$3.87M
VTIP icon
13
Vanguard Short-Term Inflation-Protected Securities Index Fund
VTIP
$19.1B
$7.44M 1.99%
149,923
+23,756
+19% +$1.19M
AAPL icon
14
Apple
AAPL
$4.76T
$6.34M 1.7%
20,403
+2,162
+12% +$618K
VTI icon
15
Vanguard Total Stock Market ETF
VTI
$663B
$6.03M 1.62%
16,325
-246
-1% -$88K
VIG icon
16
Vanguard Dividend Appreciation ETF
VIG
$110B
$5.01M 1.34%
20,981
+2,068
+11% +$475K
IWF icon
17
iShares Russell 1000 Growth ETF
IWF
$126B
$4.51M 1.21%
37,180
+3,864
+12% +$466K
AVUV icon
18
Avantis US Small Cap Value ETF
AVUV
$29.9B
$4.48M 1.2%
36,362
+5,802
+19% +$692K
DUHP icon
19
Dimensional US High Profitability ETF
DUHP
$12.3B
$4.42M 1.18%
106,557
+9,110
+9% +$363K
SPYV icon
20
State Street SPDR Portfolio S&P 500 Value ETF
SPYV
$36B
$4.02M 1.08%
64,969
+5,260
+9% +$315K
UMBF icon
21
UMB Financial
UMBF
$10.8B
$4.01M 1.07%
27,445
+1,533
+6% +$197K
DIHP icon
22
Dimensional International High Profitability ETF
DIHP
$6.24B
$3.95M 1.06%
115,752
+11,249
+11% +$381K
VXUS icon
23
Vanguard Total International Stock ETF
VXUS
$155B
$3.85M 1.03%
45,529
+672
+1% +$56.3K
QQQ icon
24
Invesco QQQ Trust
QQQ
$471B
$2.81M 0.75%
3,966
+2,976
+301% +$2.05M
HYMB icon
25
State Street SPDR Nuveen ICE High Yield Municipal Bond ETF
HYMB
$3.08B
$2.34M 0.63%
92,427
+2,289
+3% +$57.5K
1
2 3 4 5

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CAG
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HPM
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Friday Financial's Q2 2026 Portfolio in Review

As of Q2 2026, Friday Financial held 110 positions worth $373M, up 29% from $290M the previous quarter. Its ten largest holdings account for 62% of the portfolio.

Friday Financial deployed $50M of net new capital in Q2 2026, opening 17 new positions and adding to 59 existing holdings. Its largest new stake was Vanguard S&P 500 ETF: 1,477 shares worth $1.01M.

By sector, the portfolio is most concentrated in Technology at 3% of assets, up from 2.5% a quarter earlier, followed by Financials and Industrials.

On the sell side, the largest reduction was Caterpillar, an estimated $523K trimmed.

  • Friday Financial's largest Q2 2026 buy was Vanguard S&P 500 ETF: 1,477 shares worth $1.01M.
  • Friday Financial added most to iShares Core S&P Total US Stock Market ETF in Q2 2026, an estimated $9.33M increase.
  • Friday Financial's biggest Q2 2026 reduction was Caterpillar, cutting an estimated $523K.
  • Friday Financial fully exited ExxonMobil in Q2 2026, selling an estimated $223K.
  • Friday Financial's ten largest holdings make up 62% of its $373M portfolio in Q2 2026.
  • Friday Financial opened 17 new positions and closed 2 in Q2 2026.
  • Friday Financial's portfolio value rose 29% quarter-over-quarter to $373M.

Based on Friday Financial's 13F filing for Q2 2026, filed 9 Jul 2026.