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Friday Financial Portfolio holdings
AUM
$506M
Turnover
15.45%
1-Year Est. Return
14.2%
This Fund
S&P 500
This Quarter Est. Return
+0.09%
1 Year Est. Return
+14.2%
3 Year Est. Return
–
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$506M
AUM Growth
+$132M
(+35%)
Cap. Flow
+$133M
Cap. Flow % of AUM
Cap. Flow %
26.29%
Top 10 Holdings %
Top 10 Hldgs %
58.98%
Holding
123
New
15
Increased
86
Reduced
3
Closed
4
Avg Time Held
1.2
years
Top 10 Avg Time Held
1.5
years
Top 20 Avg Time Held
1.5
years
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
iShares Core S&P Total US Stock Market ETF
ITOT
|
+$21.1M |
| 2 |
Schwab US Large-Cap Growth ETF
SCHG
|
+$13M |
| 3 |
Schwab US Large-Cap Value ETF
SCHV
|
+$8.24M |
| 4 |
Vanguard Total International Stock ETF
VXUS
|
+$7.25M |
| 5 |
Schwab International Equity ETF
SCHF
|
+$7.06M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
U.S. High Relative Profitability Portfolio ETF Class Shares
DUHP
|
+$4.42M |
| 2 |
U.S. Small Cap Value Portfolio ETF Class Shares
DFSV
|
+$1.04M |
| 3 |
Goldman Sachs Physical Gold ETF Shares
AAAU
|
+$271K |
| 4 |
iShares Bitcoin Trust
IBIT
|
+$240K |
| 5 |
WEC Energy
WEC
|
+$229K |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Miscellaneous | 93.51% |
| 2 | Technology | 3.13% |
| 3 | Financials | 1.07% |
| 4 | Industrials | 0.81% |
| 5 | Consumer Discretionary | 0.49% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | Held Since | |
|---|---|---|---|---|---|---|---|
76
Vanguard International High Dividend Yield ETF
VYMI
$22B
| $618K | 0.12% |
6,192
+36
| +0.6% | +$3.72K |
2024 Q4
7 quarters
|
|
77
iShares MSCI EAFE Value ETF
EFV
$31B
| $614K | 0.12% |
15,776
+474
| +3% | +$19.1K |
2025 Q3
4 quarters
|
|
78
Sandisk
SNDK
$122B
| $606K | 0.12% |
339
+6
| +2% | +$9.39K |
2026 Q2
1 quarter
|
|
79
Advanced Micro Devices
AMD
$845B
| $570K | 0.11% |
926
+424
| +84% | +$218K |
2026 Q2
1 quarter
|
|
80
iShares MSCI Intl Quality Factor ETF
IQLT
$13.8B
| $530K | 0.1% |
10,764
+172
| +2% | +$8.69K |
2025 Q2
5 quarters
|
|
81
WisdomTree Trust WisdomTree US Quality Dividend Growth Fund
DGRW
$16.8B
| $477K | 0.09% |
4,900
| – | – |
2024 Q4
7 quarters
|
|
82
Western Digital
WDC
$108B
| $473K | 0.09% |
1,023
+23
| +2% | +$11.2K |
2026 Q2
1 quarter
|
|
83
IBM
IBM
$231B
| $472K | 0.09% |
2,090
+187
| +10% | +$44.4K |
2024 Q4
7 quarters
|
|
84
Alphabet (Google) Class A
GOOGL
$3.53T
| $421K | 0.08% |
1,246
+377
| +43% | +$131K |
2026 Q2
1 quarter
|
|
85
Palantir
PLTR
$407B
| $417K | 0.08% |
2,192
+548
| +33% | +$87.3K |
2026 Q1
2 quarters
|
|
86
Vanguard International Dividend Appreciation ETF
VIGI
$9.25B
| $394K | 0.08% |
4,202
+449
| +12% | +$43.5K |
2025 Q4
3 quarters
|
|
87
Cisco
CSCO
$387B
| $391K | 0.08% |
3,591
+374
| +12% | +$42.1K |
2025 Q2
5 quarters
|
|
88
iShares S&P 500 Value ETF
IVE
$51.3B
| $366K | 0.07% |
1,600
| – | – |
2024 Q4
7 quarters
|
|
89
State Street SPDR S&P Dividend ETF
SDY
$22.7B
| $361K | 0.07% |
2,447
+545
| +29% | +$84.4K |
2024 Q4
7 quarters
|
|
90
Procter & Gamble
PG
$391B
| $345K | 0.07% |
2,395
+248
| +12% | +$36.3K |
2026 Q2
1 quarter
|
|
91
NYLIM MacKay Muni Intermediate ETF
MMIT
$1.65B
| $324K | 0.06% |
14,083
| – | – |
2024 Q4
7 quarters
|
|
92
SpaceX
SPCX
$1.94T
| $324K | 0.06% |
+2,191
| New | +$303K |
2026 Q3
0 quarters
|
|
93
State Street SPDR S&P MIDCAP 400 ETF Trust
MDY
$26.5B
| $316K | 0.06% |
477
| – | – |
2026 Q2
1 quarter
|
|
94
Dimensional US Core Equity Market ETF
DFAU
$12.8B
| $315K | 0.06% |
5,994
| – | – |
2025 Q4
3 quarters
|
|
95
iShares 3-7 Year Treasury Bond ETF
IEI
$16.9B
| $314K | 0.06% |
+2,766
| New | +$321K |
2026 Q3
0 quarters
|
|
96
WisdomTree US High Dividend Fund
DHS
$1.66B
| $309K | 0.06% |
2,754
| – | – |
2024 Q4
7 quarters
|
|
97
Walt Disney
DIS
$206B
| $297K | 0.06% |
2,930
+269
| +10% | +$27.6K |
2025 Q1
6 quarters
|
|
98
Johnson & Johnson
JNJ
$676B
| $292K | 0.06% |
1,127
+65
| +6% | +$17.1K |
2026 Q2
1 quarter
|
|
99
ExxonMobil
XOM
$671B
| $286K | 0.06% |
+1,744
| New | +$273K |
2026 Q3
0 quarters
|
|
100
Caterpillar
CAT
$267B
| $280K | 0.06% |
339
+36
| +12% | +$30.5K |
2025 Q2
5 quarters
|
|
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Friday Financial's Q3 2026 Portfolio in Review
As of Q3 2026, Friday Financial held 123 positions worth $506M, up 35% from $373M the previous quarter. Its ten largest holdings account for 59% of the portfolio.
Friday Financial deployed $133M of net new capital in Q3 2026, opening 15 new positions and adding to 86 existing holdings. Its largest new stake was State Street SPDR Portfolio Long Term Treasury Index ETF: 30,754 shares worth $733K.
By sector, the portfolio is most concentrated in Miscellaneous at 94% of assets, up from 93% a quarter earlier, followed by Technology and Financials.
On the sell side, the largest reduction was iShares Bitcoin Trust, an estimated $240K trimmed.
- Friday Financial's largest Q3 2026 buy was State Street SPDR Portfolio Long Term Treasury Index ETF: 30,754 shares worth $733K.
- Friday Financial added most to iShares Core S&P Total US Stock Market ETF in Q3 2026, an estimated $21.1M increase.
- Friday Financial's biggest Q3 2026 reduction was iShares Bitcoin Trust, cutting an estimated $240K.
- Friday Financial fully exited U.S. High Relative Profitability Portfolio ETF Class Shares in Q3 2026, selling an estimated $4.42M.
- Friday Financial's ten largest holdings make up 59% of its $506M portfolio in Q3 2026.
- Friday Financial opened 15 new positions and closed 4 in Q3 2026.
- Friday Financial's portfolio value rose 35% quarter-over-quarter to $506M.
Based on Friday Financial's 13F filing for Q3 2026, filed 9 Oct 2026.