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FF

Friday Financial Portfolio holdings

AUM $373M
1-Year Est. Return 22.52%
This Fund
S&P 500
This Quarter Est. Return
+12.34%
1 Year Est. Return
+22.52%
3 Year Est. Return
–
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$373M
AUM Growth
+$83.2M
Cap. Flow
+$50M
Cap. Flow %
13.39%
Top 10 Hldgs %
61.64%
Holding
110
New
17
Increased
59
Reduced
10
Closed
2

Top Buys

Rank Stock Value
1
ITOT icon
iShares Core S&P Total US Stock Market ETF
ITOT
+$9.33M
2
SCHG icon
Schwab US Large-Cap Growth ETF
SCHG
+$4.2M
3
SCHF icon
Schwab International Equity ETF
SCHF
+$3.87M
4
VGIT icon
Vanguard Intermediate-Term Treasury ETF
VGIT
+$3.48M
5
DFSD
Dimensional Short-Duration Fixed Income ETF
DFSD
+$2.62M

Top Sells

Rank Stock Value
1
CAT icon
Caterpillar
CAT
+$523K
2
XOM icon
ExxonMobil
XOM
+$223K
3
JEPI icon
JPMorgan Equity Premium Income ETF
JEPI
+$205K
4
VTI icon
Vanguard Total Stock Market ETF
VTI
+$88K
5
JEPQ icon
JPMorgan Nasdaq Equity Premium Income ETF
JEPQ
+$13.1K

Sector Composition

Rank Sector Weight
1 Technology 2.99%
2 Financials 1.55%
3 Industrials 0.87%
4 Consumer Discretionary 0.62%
5 Consumer Staples 0.38%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IDOG icon
76
ALPS International Sector Dividend Dogs ETF
IDOG
$537M
$476K 0.13%
11,444
– –
DGRW icon
77
WisdomTree Trust WisdomTree US Quality Dividend Growth Fund
DGRW
$16.7B
$472K 0.13%
4,900
– –
MSFT icon
78
Microsoft
MSFT
$2.89T
$438K 0.12%
1,127
+183
+19% +$74K
MDYG icon
79
State Street SPDR S&P 400 Mid Cap Growth ETF
MDYG
$2.82B
$372K 0.1%
+3,428
New +$363K
IVE icon
80
iShares S&P 500 Value ETF
IVE
$48.8B
$369K 0.1%
1,600
– –
CSCO icon
81
Cisco
CSCO
$444B
$360K 0.1%
3,217
-23
-0.7% -$2.4K
VIGI icon
82
Vanguard International Dividend Appreciation ETF
VIGI
$8.86B
$358K 0.1%
3,753
-1
-0% -$93
MMIT icon
83
IQ MacKay Municipal Intermediate ETF
MMIT
$1.47B
$343K 0.09%
14,083
– –
MDY icon
84
State Street SPDR S&P MIDCAP 400 ETF Trust
MDY
$27B
$328K 0.09%
+477
New +$319K
PG icon
85
Procter & Gamble
PG
$348B
$328K 0.09%
+2,147
New +$312K
GOOGL icon
86
Alphabet (Google) Class A
GOOGL
$4.22T
$319K 0.09%
+869
New +$313K
DHS icon
87
WisdomTree US High Dividend Fund
DHS
$1.55B
$318K 0.09%
2,754
– –
DFAU icon
88
Dimensional US Core Equity Market ETF
DFAU
$12.4B
$310K 0.08%
5,994
– –
SDY icon
89
State Street SPDR S&P Dividend ETF
SDY
$21.7B
$296K 0.08%
1,902
– –
BIV icon
90
Vanguard Intermediate-Term Bond ETF
BIV
$28.9B
$291K 0.08%
3,823
+710
+23% +$54.5K
JPIB icon
91
JPMorgan International Bond Opportunities ETF
JPIB
$2.07B
$290K 0.08%
6,022
+1,795
+42% +$86.3K
CAT icon
92
Caterpillar
CAT
$411B
$285K 0.08%
303
-595
-66% -$523K
JNJ icon
93
Johnson & Johnson
JNJ
$612B
$284K 0.08%
+1,062
New +$248K
AAAU icon
94
Goldman Sachs Physical Gold ETF Shares
AAAU
$2.51B
$271K 0.07%
6,678
– –
SCHZ icon
95
Schwab US Aggregate Bond ETF
SCHZ
$10.5B
$264K 0.07%
+11,513
New +$266K
DIS icon
96
Walt Disney
DIS
$167B
$259K 0.07%
2,661
– –
AMD icon
97
Advanced Micro Devices
AMD
$908B
$259K 0.07%
+502
New +$206K
IJJ icon
98
iShares S&P Mid-Cap 400 Value ETF
IJJ
$8.82B
$252K 0.07%
1,724
– –
MS icon
99
Morgan Stanley
MS
$343B
$250K 0.07%
+1,125
New +$223K
KO icon
100
Coca-Cola
KO
$355B
$240K 0.06%
+2,851
New +$225K
1 2 3
4
5

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BHC
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HPC
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CAG
Compass Advisory Group Melville, New York $374M AUM 14.59% 1-Year Est. Return
HPM
Helix Partners Management New York $374M AUM 136.73% 1-Year Est. Return
JC
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AWM
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RCP
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Friday Financial's Q2 2026 Portfolio in Review

As of Q2 2026, Friday Financial held 110 positions worth $373M, up 29% from $290M the previous quarter. Its ten largest holdings account for 62% of the portfolio.

Friday Financial deployed $50M of net new capital in Q2 2026, opening 17 new positions and adding to 59 existing holdings. Its largest new stake was Vanguard S&P 500 ETF: 1,477 shares worth $1.01M.

By sector, the portfolio is most concentrated in Technology at 3% of assets, up from 2.5% a quarter earlier, followed by Financials and Industrials.

On the sell side, the largest reduction was Caterpillar, an estimated $523K trimmed.

  • Friday Financial's largest Q2 2026 buy was Vanguard S&P 500 ETF: 1,477 shares worth $1.01M.
  • Friday Financial added most to iShares Core S&P Total US Stock Market ETF in Q2 2026, an estimated $9.33M increase.
  • Friday Financial's biggest Q2 2026 reduction was Caterpillar, cutting an estimated $523K.
  • Friday Financial fully exited ExxonMobil in Q2 2026, selling an estimated $223K.
  • Friday Financial's ten largest holdings make up 62% of its $373M portfolio in Q2 2026.
  • Friday Financial opened 17 new positions and closed 2 in Q2 2026.
  • Friday Financial's portfolio value rose 29% quarter-over-quarter to $373M.

Based on Friday Financial's 13F filing for Q2 2026, filed 9 Jul 2026.