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SIC

Sterling Investment Counsel Portfolio holdings

AUM $425M
1-Year Est. Return 28.28%
This Fund
S&P 500
This Quarter Est. Return
-3.29%
1 Year Est. Return
+28.28%
3 Year Est. Return
+82.8%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$292M
AUM Growth
+$141M
Cap. Flow
+$155M
Cap. Flow %
52.87%
Top 10 Hldgs %
48.35%
Holding
177
New
49
Increased
111
Reduced
8
Closed
3

Top Buys

Rank Stock Value
1
JEPI icon
JPMorgan Equity Premium Income ETF
JEPI
+$13.4M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$12.7M
3
QQQM icon
Invesco NASDAQ 100 ETF
QQQM
+$11M
4
CGXU icon
Capital Group International Focus Equity ETF
CGXU
+$7.56M
5
AAPL icon
Apple
AAPL
+$7.11M

Top Sells

Rank Stock Value
1
PWR icon
Quanta Services
PWR
+$221K
2
SRE icon
Sempra
SRE
+$201K
3
IBB icon
iShares Biotechnology ETF
IBB
+$201K
4
CAH icon
Cardinal Health
CAH
+$89.2K
5
PAYX icon
Paychex
PAYX
+$47.8K

Sector Composition

Rank Sector Weight
1 Technology 12.68%
2 Financials 8.46%
3 Communication Services 4.64%
4 Healthcare 4.48%
5 Consumer Discretionary 3.99%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
D icon
151
Dominion Energy
D
$59.9B
$244K 0.08%
4,351
+250
+6% +$13.8K
CRWD icon
152
CrowdStrike
CRWD
$227B
$242K 0.08%
+2,744
New +$261K
UNM icon
153
Unum
UNM
$14.4B
$240K 0.08%
+2,944
New +$227K
ONON icon
154
On Holding
ONON
$10.3B
$239K 0.08%
5,450
+875
+19% +$46K
ZTS icon
155
Zoetis
ZTS
$30B
$236K 0.08%
1,434
– –
RF icon
156
Regions Financial
RF
$26.9B
$233K 0.08%
10,737
+525
+5% +$12.2K
XBI icon
157
State Street SPDR S&P Biotech ETF
XBI
$10.5B
$232K 0.08%
+2,862
New +$256K
TJX icon
158
TJX Companies
TJX
$170B
$232K 0.08%
1,905
+240
+14% +$29.1K
VHT icon
159
Vanguard Health Care ETF
VHT
$19B
$230K 0.08%
+868
New +$231K
FE icon
160
FirstEnergy
FE
$27B
$226K 0.08%
5,596
+389
+7% +$15.5K
GIS icon
161
General Mills
GIS
$20B
$220K 0.08%
3,687
– –
ITOT icon
162
iShares Core S&P Total US Stock Market ETF
ITOT
$97.8B
$220K 0.08%
+1,802
New +$232K
VTI icon
163
Vanguard Morningstar Total Stock Market ETF
VTI
$691B
$215K 0.07%
+782
New +$227K
XLF icon
164
State Street Financial Select Sector SPDR ETF
XLF
$58.9B
$214K 0.07%
+4,301
New +$216K
ARCC icon
165
Ares Capital
ARCC
$14.2B
$214K 0.07%
+9,663
New +$219K
ROP icon
166
Roper Technologies
ROP
$38.7B
$214K 0.07%
+363
New +$204K
GOVT icon
167
iShares US Treasury Bond ETF
GOVT
$43.7B
$212K 0.07%
9,241
+193
+2% +$4.38K
NEE icon
168
NextEra Energy
NEE
$179B
$210K 0.07%
+2,959
New +$209K
JIRE icon
169
JPMorgan International Research Enhanced Equity ETF
JIRE
$11.4B
$209K 0.07%
3,284
-247
-7% -$15.5K
IJK icon
170
iShares S&P Mid-Cap 400 Growth ETF
IJK
$11.2B
$207K 0.07%
+2,485
New +$224K
SUB icon
171
iShares Short-Term National Muni Bond ETF
SUB
$11.4B
$202K 0.07%
1,914
– –
F icon
172
Ford
F
$55.4B
$141K 0.05%
14,016
+856
+7% +$8.36K
LCID icon
173
Lucid Motors
LCID
$2.52B
$25.4K 0.01%
+1,050
New +$28.1K
PRPL icon
174
Purple Innovation
PRPL
$31.6M
$7.59K ﹤0.01%
400
– –
IBB icon
175
iShares Biotechnology ETF
IBB
$9.86B
– –
-1,521
Closed -$201K
4 5 6
7
8

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CPIM
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OGM
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BMC
Battery Management Corp Boston, Massachusetts $426M AUM 21.5% 1-Year Est. Return
WPW
Warther Private Wealth Akron, Ohio $427M AUM 16.24% 1-Year Est. Return
GPGA
Grandeur Peak Global Advisors Salt Lake City, Utah $427M AUM 39.14% 1-Year Est. Return
DS
Dalal Street West Lake Hills, Texas $423M AUM 115.19% 1-Year Est. Return
CSNH
Crow's Nest Holdings Richmond, Virginia $428M AUM 23.41% 1-Year Est. Return
SCV
Sands Capital Ventures Arlington, Virginia $421M AUM 26.25% 1-Year Est. Return

Sterling Investment Counsel's Q1 2025 Portfolio in Review

As of Q1 2025, Sterling Investment Counsel held 177 positions worth $292M, up 93% from $151M the previous quarter. Its ten largest holdings account for 48% of the portfolio.

Sterling Investment Counsel deployed $155M of net new capital in Q1 2025, opening 49 new positions and adding to 111 existing holdings. Its largest new stake was iShares 0-3 Month Treasury Bond ETF: 43,873 shares worth $4.42M.

By sector, the portfolio is most concentrated in Technology at 13% of assets, down from 14% a quarter earlier, followed by Financials and Communication Services.

On the sell side, the largest reduction was Cardinal Health, an estimated $89.2K trimmed.

  • Sterling Investment Counsel's largest Q1 2025 buy was iShares 0-3 Month Treasury Bond ETF: 43,873 shares worth $4.42M.
  • Sterling Investment Counsel added most to JPMorgan Equity Premium Income ETF in Q1 2025, an estimated $13.4M increase.
  • Sterling Investment Counsel's biggest Q1 2025 reduction was Cardinal Health, cutting an estimated $89.2K.
  • Sterling Investment Counsel fully exited Quanta Services in Q1 2025, selling an estimated $221K.
  • Sterling Investment Counsel's ten largest holdings make up 48% of its $292M portfolio in Q1 2025.
  • Sterling Investment Counsel opened 49 new positions and closed 3 in Q1 2025.
  • Sterling Investment Counsel's portfolio value rose 93% quarter-over-quarter to $292M.

Based on Sterling Investment Counsel's 13F filing for Q1 2025, filed 21 Apr 2025.