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Sterling Investment Counsel Portfolio holdings

AUM $425M
1-Year Est. Return 28.28%
This Fund
S&P 500
This Quarter Est. Return
+11.63%
1 Year Est. Return
+28.28%
3 Year Est. Return
+82.8%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$171M
AUM Growth
-$122M
Cap. Flow
-$139M
Cap. Flow %
-81.76%
Top 10 Hldgs %
53.25%
Holding
182
New
8
Increased
18
Reduced
103
Closed
42

Top Buys

Rank Stock Value
1
IWR icon
iShares Russell Mid-Cap ETF
IWR
+$526K
2
IWM icon
iShares Russell 2000 ETF
IWM
+$281K
3
SRLN icon
State Street Blackstone Senior Loan ETF
SRLN
+$252K
4
GEV icon
GE Vernova
GEV
+$229K
5
PWR icon
Quanta Services
PWR
+$224K

Top Sells

Rank Stock Value
1
IVW icon
iShares S&P 500 Growth ETF
IVW
+$11.9M
2
JEPI icon
JPMorgan Equity Premium Income ETF
JEPI
+$11.1M
3
QQQM icon
Invesco NASDAQ 100 ETF
QQQM
+$10M
4
CGXU icon
Capital Group International Focus Equity ETF
CGXU
+$6.99M
5
IVV icon
iShares Core S&P 500 ETF
IVV
+$5.13M

Sector Composition

Rank Sector Weight
1 Technology 13.72%
2 Financials 8.79%
3 Communication Services 5.07%
4 Consumer Discretionary 4.32%
5 Industrials 2.86%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
ZTS icon
126
Zoetis
ZTS
$31.1B
$224K 0.13%
1,434
– –
UNM icon
127
Unum
UNM
$14.2B
$221K 0.13%
2,734
-210
-7% -$16.6K
GOVT icon
128
iShares US Treasury Bond ETF
GOVT
$43.7B
$220K 0.13%
9,566
+325
+4% +$7.4K
NOC icon
129
Northrop Grumman
NOC
$81.8B
$218K 0.13%
436
-60
-12% -$29.5K
ADI icon
130
Analog Devices
ADI
$188B
$216K 0.13%
906
-3,448
-79% -$718K
GOOG icon
131
Alphabet (Google) Class C
GOOG
$4.19T
$213K 0.12%
1,200
-7,798
-87% -$1.29M
BIP icon
132
Brookfield Infrastructure Partners
BIP
$18.1B
$210K 0.12%
+6,269
New +$197K
FE icon
133
FirstEnergy
FE
$27.1B
$210K 0.12%
5,207
-389
-7% -$16.1K
TJX icon
134
TJX Companies
TJX
$172B
$206K 0.12%
1,665
-240
-13% -$30.4K
SUB icon
135
iShares Short-Term National Muni Bond ETF
SUB
$11.4B
$204K 0.12%
1,914
– –
IEFA icon
136
iShares Core MSCI EAFE ETF
IEFA
$195B
$201K 0.12%
+2,412
New +$191K
ADP icon
137
Automatic Data Processing
ADP
$108B
$200K 0.12%
650
-193
-23% -$59.3K
F icon
138
Ford
F
$55.7B
$143K 0.08%
13,160
-856
-6% -$8.72K
LCID icon
139
Lucid Motors
LCID
$2.64B
$25.3K 0.01%
1,200
+150
+14% +$3.59K
PRPL icon
140
Purple Innovation
PRPL
$31.6M
$7.29K ﹤0.01%
400
– –
AMGN icon
141
Amgen
AMGN
$224B
– –
-2,071
Closed -$645K
ARCC icon
142
Ares Capital
ARCC
$14.3B
– –
-9,663
Closed -$214K
AWK icon
143
American Water Works
AWK
$27B
– –
-3,096
Closed -$457K
AXP icon
144
American Express
AXP
$230B
– –
-1,040
Closed -$280K
BRK.A icon
145
Berkshire Hathaway Class A
BRK.A
$1.11T
– –
-1
Closed -$798K
CRWD icon
146
CrowdStrike
CRWD
$226B
– –
-2,744
Closed -$242K
DIA icon
147
State Street SPDR Dow Jones Industrial Average ETF Trust
DIA
$48.2B
– –
-1,734
Closed -$728K
GILD icon
148
Gilead Sciences
GILD
$168B
– –
-6,860
Closed -$769K
GIS icon
149
General Mills
GIS
$20.2B
– –
-3,687
Closed -$220K
IJK icon
150
iShares S&P Mid-Cap 400 Growth ETF
IJK
$11.2B
– –
-2,485
Closed -$207K
4 5
6
7 8

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OGM
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BMC
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SGA
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WPW
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GPGA
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DS
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CSNH
Crow's Nest Holdings Richmond, Virginia $428M AUM 23.41% 1-Year Est. Return

Sterling Investment Counsel's Q2 2025 Portfolio in Review

As of Q2 2025, Sterling Investment Counsel held 182 positions worth $171M, down 42% from $292M the previous quarter. Its ten largest holdings account for 53% of the portfolio.

Sterling Investment Counsel withdrew a net $139M in Q2 2025, closing 42 positions and reducing 103 holdings. Its most notable exit was iShares 0-3 Month Treasury Bond ETF, an estimated $4.42M position sold in full.

By sector, the portfolio is most concentrated in Technology at 14% of assets, up from 13% a quarter earlier, followed by Financials and Communication Services.

Against the trend, Sterling Investment Counsel opened a new position in iShares Russell Mid-Cap ETF worth $560K.

  • Sterling Investment Counsel's largest Q2 2025 buy was iShares Russell Mid-Cap ETF: 6,093 shares worth $560K.
  • Sterling Investment Counsel added most to Mercado Libre in Q2 2025, an estimated $88.7K increase.
  • Sterling Investment Counsel's biggest Q2 2025 reduction was iShares S&P 500 Growth ETF, cutting an estimated $11.9M.
  • Sterling Investment Counsel fully exited iShares 0-3 Month Treasury Bond ETF in Q2 2025, selling an estimated $4.42M.
  • Sterling Investment Counsel's ten largest holdings make up 53% of its $171M portfolio in Q2 2025.
  • Sterling Investment Counsel opened 8 new positions and closed 42 in Q2 2025.
  • Sterling Investment Counsel's portfolio value fell 42% quarter-over-quarter to $171M.

Based on Sterling Investment Counsel's 13F filing for Q2 2025, filed 21 Jul 2025.