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Sterling Investment Counsel Portfolio holdings
AUM
$425M
1-Year Est. Return
28.28%
This Fund
S&P 500
This Quarter
Est. Return
+11.63%
1 Year Est. Return
+28.28%
3 Year Est. Return
+82.8%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$171M
AUM Growth
-$122M
(-42%)
Cap. Flow
-$139M
Cap. Flow
% of AUM
-81.76%
Top 10 Holdings %
Top 10 Hldgs %
53.25%
Holding
182
New
8
Increased
18
Reduced
103
Closed
42
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
iShares Russell Mid-Cap ETF
IWR
|
+$526K |
| 2 |
iShares Russell 2000 ETF
IWM
|
+$281K |
| 3 |
State Street Blackstone Senior Loan ETF
SRLN
|
+$252K |
| 4 |
GE Vernova
GEV
|
+$229K |
| 5 |
Quanta Services
PWR
|
+$224K |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
iShares S&P 500 Growth ETF
IVW
|
+$11.9M |
| 2 |
JPMorgan Equity Premium Income ETF
JEPI
|
+$11.1M |
| 3 |
Invesco NASDAQ 100 ETF
QQQM
|
+$10M |
| 4 |
Capital Group International Focus Equity ETF
CGXU
|
+$6.99M |
| 5 |
iShares Core S&P 500 ETF
IVV
|
+$5.13M |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Technology | 13.72% |
| 2 | Financials | 8.79% |
| 3 | Communication Services | 5.07% |
| 4 | Consumer Discretionary | 4.32% |
| 5 | Industrials | 2.86% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | |
|---|---|---|---|---|---|---|
76
Prologis
PLD
$133B
| $375K | 0.22% |
3,565
-7,170
| -67% | -$752K |
|
77
United Parcel Service
UPS
$88.8B
| $373K | 0.22% |
3,693
+435
| +13% | +$42.8K |
|
78
Graham Holdings Company
GHC
$4.97B
| $369K | 0.22% |
390
-3
| -0.8% | -$2.83K |
|
79
Salesforce
CRM
$162B
| $365K | 0.21% |
1,340
-2,976
| -69% | -$796K |
|
80
ExxonMobil
XOM
$657B
| $362K | 0.21% |
3,354
-2,275
| -40% | -$243K |
|
81
Vanguard Morningstar Small-Cap Value ETF
VBR
$38B
| $360K | 0.21% |
1,846
+68
| +4% | +$12.6K |
|
82
UnitedHealth
UNH
$365B
| $355K | 0.21% |
1,139
-2,326
| -67% | -$889K |
|
83
US Bancorp
USB
$100B
| $355K | 0.21% |
7,837
-480
| -6% | -$20.2K |
|
84
Bank of America
BAC
$448B
| $354K | 0.21% |
7,490
-473
| -6% | -$19.9K |
|
85
Blackrock
BLK
$178B
| $351K | 0.21% |
335
-913
| -73% | -$863K |
|
86
Verizon
VZ
$196B
| $338K | 0.2% |
7,808
+27
| +0.3% | +$1.17K |
|
87
ServiceNow
NOW
$132B
| $334K | 0.2% |
1,625
-7,275
| -82% | -$1.37M |
|
88
WisdomTree US SmallCap Dividend Fund
DES
$2.21B
| $330K | 0.19% |
10,398
| – | – |
|
89
Eli Lilly
LLY
$1.08T
| $327K | 0.19% |
419
-1,632
| -80% | -$1.27M |
|
90
Parker-Hannifin
PH
$134B
| $321K | 0.19% |
460
-936
| -67% | -$591K |
|
91
State Street SPDR Bloomberg High Yield Bond ETF
JNK
$7.3B
| $319K | 0.19% |
3,281
-812
| -20% | -$77.1K |
|
92
MetLife
MET
$61.5B
| $319K | 0.19% |
3,963
-345
| -8% | -$26.6K |
|
93
Honeywell
HON
$72.9B
| $313K | 0.18% |
1,424
-3,982
| -74% | -$806K |
|
94
Chevron
CVX
$386B
| $312K | 0.18% |
2,181
-1,573
| -42% | -$222K |
|
95
T-Mobile US
TMUS
$192B
| $305K | 0.18% |
1,282
-190
| -13% | -$46.4K |
|
96
Public Service Enterprise Group
PEG
$37.5B
| $304K | 0.18% |
3,609
-290
| -7% | -$23.4K |
|
|
97
iShares Russell 2000 ETF
IWM
$81.8B
| $301K | 0.18% |
+1,394
| New | +$281K |
|
98
On Holding
ONON
$10.3B
| $299K | 0.18% |
5,750
+300
| +6% | +$15.3K |
|
99
Paychex
PAYX
$43.1B
| $298K | 0.17% |
2,050
| – | – |
|
100
Vanguard Morningstar Mega Cap Value ETF
MGV
$13.6B
| $297K | 0.17% |
2,266
+139
| +7% | +$17.4K |
|
Similar funds
CPIM
OGM
BMC
SGA
WPW
GPGA
DS
CSNH
Sterling Investment Counsel's Q2 2025 Portfolio in Review
As of Q2 2025, Sterling Investment Counsel held 182 positions worth $171M, down 42% from $292M the previous quarter. Its ten largest holdings account for 53% of the portfolio.
Sterling Investment Counsel withdrew a net $139M in Q2 2025, closing 42 positions and reducing 103 holdings. Its most notable exit was iShares 0-3 Month Treasury Bond ETF, an estimated $4.42M position sold in full.
By sector, the portfolio is most concentrated in Technology at 14% of assets, up from 13% a quarter earlier, followed by Financials and Communication Services.
Against the trend, Sterling Investment Counsel opened a new position in iShares Russell Mid-Cap ETF worth $560K.
- Sterling Investment Counsel's largest Q2 2025 buy was iShares Russell Mid-Cap ETF: 6,093 shares worth $560K.
- Sterling Investment Counsel added most to Mercado Libre in Q2 2025, an estimated $88.7K increase.
- Sterling Investment Counsel's biggest Q2 2025 reduction was iShares S&P 500 Growth ETF, cutting an estimated $11.9M.
- Sterling Investment Counsel fully exited iShares 0-3 Month Treasury Bond ETF in Q2 2025, selling an estimated $4.42M.
- Sterling Investment Counsel's ten largest holdings make up 53% of its $171M portfolio in Q2 2025.
- Sterling Investment Counsel opened 8 new positions and closed 42 in Q2 2025.
- Sterling Investment Counsel's portfolio value fell 42% quarter-over-quarter to $171M.
Based on Sterling Investment Counsel's 13F filing for Q2 2025, filed 21 Jul 2025.