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SIC

Sterling Investment Counsel Portfolio holdings

AUM $425M
1-Year Est. Return 28.28%
This Fund
S&P 500
This Quarter Est. Return
+2.43%
1 Year Est. Return
+28.28%
3 Year Est. Return
+82.8%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$151M
AUM Growth
-$129M
Cap. Flow
-$134M
Cap. Flow %
-88.71%
Top 10 Hldgs %
54.17%
Holding
178
New
5
Increased
11
Reduced
82
Closed
50

Top Buys

Rank Stock Value
1
VB icon
Vanguard Morningstar Small-Cap ETF
VB
+$406K
2
UBER icon
Uber
UBER
+$266K
3
C icon
Citigroup
C
+$211K
4
GOVT icon
iShares US Treasury Bond ETF
GOVT
+$206K
5
SRE icon
Sempra
SRE
+$201K

Top Sells

Rank Stock Value
1
IVW icon
iShares S&P 500 Growth ETF
IVW
+$11.9M
2
JEPI icon
JPMorgan Equity Premium Income ETF
JEPI
+$9.93M
3
QQQM icon
Invesco NASDAQ 100 ETF
QQQM
+$9.75M
4
AAPL icon
Apple
AAPL
+$7.68M
5
CGXU icon
Capital Group International Focus Equity ETF
CGXU
+$6.57M

Sector Composition

Rank Sector Weight
1 Technology 13.52%
2 Financials 8.17%
3 Communication Services 5.5%
4 Consumer Discretionary 4.25%
5 Healthcare 3.12%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VOE icon
76
Vanguard Morningstar Mid-Cap Value ETF
VOE
$24.4B
$358K 0.24%
2,210
+15
+0.7% +$2.53K
DES icon
77
WisdomTree US SmallCap Dividend Fund
DES
$2.21B
$357K 0.24%
10,398
– –
IBM icon
78
IBM
IBM
$225B
$357K 0.24%
1,623
-30
-2% -$6.68K
DUK icon
79
Duke Energy
DUK
$96.1B
$352K 0.23%
3,263
– –
VBR icon
80
Vanguard Morningstar Small-Cap Value ETF
VBR
$38B
$347K 0.23%
1,752
+10
+0.6% +$2.05K
GOOG icon
81
Alphabet (Google) Class C
GOOG
$4.19T
$343K 0.23%
1,800
-7,876
-81% -$1.39M
GHC icon
82
Graham Holdings Company
GHC
$4.97B
$339K 0.22%
389
-3
-0.8% -$2.63K
PAYX icon
83
Paychex
PAYX
$43.1B
$333K 0.22%
2,375
-55
-2% -$7.81K
HCA icon
84
HCA Healthcare
HCA
$89.1B
$330K 0.22%
1,099
– –
MET icon
85
MetLife
MET
$61.5B
$324K 0.21%
3,963
– –
CATH icon
86
Global X S&P 500 Catholic Values ETF
CATH
$1.35B
$323K 0.21%
4,554
-967
-18% -$69K
PH icon
87
Parker-Hannifin
PH
$134B
$322K 0.21%
507
-1,080
-68% -$715K
NOW icon
88
ServiceNow
NOW
$132B
$322K 0.21%
1,520
-6,495
-81% -$1.32M
CVX icon
89
Chevron
CVX
$386B
$316K 0.21%
2,181
-1,514
-41% -$232K
JNK icon
90
State Street SPDR Bloomberg High Yield Bond ETF
JNK
$7.3B
$314K 0.21%
3,289
+54
+2% +$5.21K
VZ icon
91
Verizon
VZ
$196B
$310K 0.21%
7,757
– –
PEG icon
92
Public Service Enterprise Group
PEG
$37.5B
$305K 0.2%
3,609
– –
ADBE icon
93
Adobe
ADBE
$105B
$294K 0.19%
662
– –
HON icon
94
Honeywell
HON
$72.9B
$292K 0.19%
1,370
-3,381
-71% -$705K
PG icon
95
Procter & Gamble
PG
$338B
$286K 0.19%
1,704
-2,070
-55% -$353K
TMUS icon
96
T-Mobile US
TMUS
$192B
$283K 0.19%
1,282
– –
QUAL icon
97
iShares MSCI USA Quality Factor ETF
QUAL
$48B
$278K 0.18%
1,562
-1,080
-41% -$196K
BAC icon
98
Bank of America
BAC
$448B
$270K 0.18%
6,143
-1,190
-16% -$52.4K
SO icon
99
Southern Company
SO
$106B
$263K 0.17%
3,199
-8,399
-72% -$737K
MGV icon
100
Vanguard Morningstar Mega Cap Value ETF
MGV
$13.6B
$258K 0.17%
2,064
-52
-2% -$6.71K
2 3
4
5 6

Similar funds

CPIM
Cypress Point Investment Management Mill Valley, California $424M AUM
OGM
OnyxPoint Global Management New York $424M AUM 84.95% 1-Year Est. Return
BMC
Battery Management Corp Boston, Massachusetts $426M AUM 21.5% 1-Year Est. Return
SGA
Sector Gamma AS Oslo, Norway $423M AUM 17.56% 1-Year Est. Return
WPW
Warther Private Wealth Akron, Ohio $427M AUM 16.24% 1-Year Est. Return
GPGA
Grandeur Peak Global Advisors Salt Lake City, Utah $427M AUM 39.14% 1-Year Est. Return
DS
Dalal Street West Lake Hills, Texas $423M AUM 115.19% 1-Year Est. Return
CSNH
Crow's Nest Holdings Richmond, Virginia $428M AUM 23.41% 1-Year Est. Return

Sterling Investment Counsel's Q4 2024 Portfolio in Review

As of Q4 2024, Sterling Investment Counsel held 178 positions worth $151M, down 46% from $281M the previous quarter. Its ten largest holdings account for 54% of the portfolio.

Sterling Investment Counsel withdrew a net $134M in Q4 2024, closing 50 positions and reducing 82 holdings. Its most notable exit was iShares 0-3 Month Treasury Bond ETF, an estimated $2.76M position sold in full.

By sector, the portfolio is most concentrated in Technology at 14% of assets, up from 13% a quarter earlier, followed by Financials and Communication Services.

Against the trend, Sterling Investment Counsel opened a new position in Vanguard Morningstar Small-Cap ETF worth $396K.

  • Sterling Investment Counsel's largest Q4 2024 buy was Vanguard Morningstar Small-Cap ETF: 1,649 shares worth $396K.
  • Sterling Investment Counsel added most to Uber in Q4 2024, an estimated $266K increase.
  • Sterling Investment Counsel's biggest Q4 2024 reduction was iShares S&P 500 Growth ETF, cutting an estimated $11.9M.
  • Sterling Investment Counsel fully exited iShares 0-3 Month Treasury Bond ETF in Q4 2024, selling an estimated $2.76M.
  • Sterling Investment Counsel's ten largest holdings make up 54% of its $151M portfolio in Q4 2024.
  • Sterling Investment Counsel opened 5 new positions and closed 50 in Q4 2024.
  • Sterling Investment Counsel's portfolio value fell 46% quarter-over-quarter to $151M.

Based on Sterling Investment Counsel's 13F filing for Q4 2024, filed 22 Jan 2025.