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SIC

Sterling Investment Counsel Portfolio holdings

AUM $425M
1-Year Est. Return 28.28%
This Fund
S&P 500
This Quarter Est. Return
+2.43%
1 Year Est. Return
+28.28%
3 Year Est. Return
+82.8%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$151M
AUM Growth
-$129M
Cap. Flow
-$134M
Cap. Flow %
-88.71%
Top 10 Hldgs %
54.17%
Holding
178
New
5
Increased
11
Reduced
82
Closed
50

Top Buys

Rank Stock Value
1
VB icon
Vanguard Morningstar Small-Cap ETF
VB
+$406K
2
UBER icon
Uber
UBER
+$266K
3
C icon
Citigroup
C
+$211K
4
GOVT icon
iShares US Treasury Bond ETF
GOVT
+$206K
5
SRE icon
Sempra
SRE
+$201K

Top Sells

Rank Stock Value
1
IVW icon
iShares S&P 500 Growth ETF
IVW
+$11.9M
2
JEPI icon
JPMorgan Equity Premium Income ETF
JEPI
+$9.93M
3
QQQM icon
Invesco NASDAQ 100 ETF
QQQM
+$9.75M
4
AAPL icon
Apple
AAPL
+$7.68M
5
CGXU icon
Capital Group International Focus Equity ETF
CGXU
+$6.57M

Sector Composition

Rank Sector Weight
1 Technology 13.52%
2 Financials 8.17%
3 Communication Services 5.5%
4 Consumer Discretionary 4.25%
5 Healthcare 3.12%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
MO icon
51
Altria Group
MO
$109B
$477K 0.32%
9,121
– –
T icon
52
AT&T
T
$168B
$476K 0.31%
20,901
+2,048
+11% +$46.1K
LMT icon
53
Lockheed Martin
LMT
$138B
$469K 0.31%
966
– –
ETR icon
54
Entergy
ETR
$49.7B
$462K 0.31%
6,088
– –
ETN icon
55
Eaton
ETN
$178B
$448K 0.3%
1,350
-2,070
-61% -$727K
UBER icon
56
Uber
UBER
$160B
$434K 0.29%
7,195
+3,720
+107% +$266K
FITB
57
Fifth Third Bancorp
FITB
$52.2B
$416K 0.28%
9,847
– –
PM icon
58
Philip Morris
PM
$290B
$414K 0.27%
3,438
-50
-1% -$6.31K
MELI icon
59
Mercado Libre
MELI
$98.4B
$413K 0.27%
243
+38
+19% +$74K
TT icon
60
Trane Technologies
TT
$106B
$413K 0.27%
1,117
– –
UPS icon
61
United Parcel Service
UPS
$88.8B
$408K 0.27%
3,238
+18
+0.6% +$2.37K
PANW icon
62
Palo Alto Networks
PANW
$313B
$407K 0.27%
2,236
-8,026
-78% -$1.52M
VB icon
63
Vanguard Morningstar Small-Cap ETF
VB
$82.8B
$396K 0.26%
+1,649
New +$406K
WMB icon
64
Williams Companies
WMB
$88.4B
$394K 0.26%
7,288
– –
VOO icon
65
Vanguard S&P 500 ETF
VOO
$1.03T
$390K 0.26%
723
-30
-4% -$16.2K
IWS icon
66
iShares Russell Mid-Cap Value ETF
IWS
$15.9B
$389K 0.26%
3,008
– –
PLD icon
67
Prologis
PLD
$133B
$385K 0.25%
3,640
-7,013
-66% -$806K
CRM icon
68
Salesforce
CRM
$162B
$382K 0.25%
1,142
-2,637
-70% -$842K
USB icon
69
US Bancorp
USB
$100B
$379K 0.25%
7,924
– –
SPY icon
70
State Street SPDR S&P 500 ETF Trust
SPY
$807B
$372K 0.25%
635
-3,522
-85% -$2.08M
EMB icon
71
iShares JPMorgan USD Emerging Markets Bond ETF
EMB
$14.9B
$370K 0.24%
4,159
+1,262
+44% +$115K
CFG icon
72
Citizens Financial Group
CFG
$30.7B
$368K 0.24%
8,399
-65
-0.8% -$2.87K
MGK icon
73
Vanguard Morningstar Mega Cap Growth ETF
MGK
$33.6B
$367K 0.24%
5,340
-385
-7% -$25.9K
DGRO icon
74
iShares Core Dividend Growth ETF
DGRO
$43.7B
$363K 0.24%
5,911
-28,724
-83% -$1.81M
XOM icon
75
ExxonMobil
XOM
$657B
$359K 0.24%
3,341
-2,026
-38% -$237K
1 2
3
4 5

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OGM
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BMC
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SGA
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WPW
Warther Private Wealth Akron, Ohio $427M AUM 16.24% 1-Year Est. Return
GPGA
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DS
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CSNH
Crow's Nest Holdings Richmond, Virginia $428M AUM 23.41% 1-Year Est. Return

Sterling Investment Counsel's Q4 2024 Portfolio in Review

As of Q4 2024, Sterling Investment Counsel held 178 positions worth $151M, down 46% from $281M the previous quarter. Its ten largest holdings account for 54% of the portfolio.

Sterling Investment Counsel withdrew a net $134M in Q4 2024, closing 50 positions and reducing 82 holdings. Its most notable exit was iShares 0-3 Month Treasury Bond ETF, an estimated $2.76M position sold in full.

By sector, the portfolio is most concentrated in Technology at 14% of assets, up from 13% a quarter earlier, followed by Financials and Communication Services.

Against the trend, Sterling Investment Counsel opened a new position in Vanguard Morningstar Small-Cap ETF worth $396K.

  • Sterling Investment Counsel's largest Q4 2024 buy was Vanguard Morningstar Small-Cap ETF: 1,649 shares worth $396K.
  • Sterling Investment Counsel added most to Uber in Q4 2024, an estimated $266K increase.
  • Sterling Investment Counsel's biggest Q4 2024 reduction was iShares S&P 500 Growth ETF, cutting an estimated $11.9M.
  • Sterling Investment Counsel fully exited iShares 0-3 Month Treasury Bond ETF in Q4 2024, selling an estimated $2.76M.
  • Sterling Investment Counsel's ten largest holdings make up 54% of its $151M portfolio in Q4 2024.
  • Sterling Investment Counsel opened 5 new positions and closed 50 in Q4 2024.
  • Sterling Investment Counsel's portfolio value fell 46% quarter-over-quarter to $151M.

Based on Sterling Investment Counsel's 13F filing for Q4 2024, filed 22 Jan 2025.