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SIC

Sterling Investment Counsel Portfolio holdings

AUM $425M
1-Year Est. Return 28.28%
This Fund
S&P 500
This Quarter Est. Return
-3.29%
1 Year Est. Return
+28.28%
3 Year Est. Return
+82.8%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$292M
AUM Growth
+$141M
Cap. Flow
+$155M
Cap. Flow %
52.87%
Top 10 Hldgs %
48.35%
Holding
177
New
49
Increased
111
Reduced
8
Closed
3

Top Buys

Rank Stock Value
1
JEPI icon
JPMorgan Equity Premium Income ETF
JEPI
+$13.4M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$12.7M
3
QQQM icon
Invesco NASDAQ 100 ETF
QQQM
+$11M
4
CGXU icon
Capital Group International Focus Equity ETF
CGXU
+$7.56M
5
AAPL icon
Apple
AAPL
+$7.11M

Top Sells

Rank Stock Value
1
PWR icon
Quanta Services
PWR
+$221K
2
SRE icon
Sempra
SRE
+$201K
3
IBB icon
iShares Biotechnology ETF
IBB
+$201K
4
CAH icon
Cardinal Health
CAH
+$89.2K
5
PAYX icon
Paychex
PAYX
+$47.8K

Sector Composition

Rank Sector Weight
1 Technology 12.68%
2 Financials 8.46%
3 Communication Services 4.64%
4 Healthcare 4.48%
5 Consumer Discretionary 3.99%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IUSG icon
26
iShares Core S&P US Growth ETF
IUSG
$33.6B
$1.96M 0.67%
15,449
+3,196
+26% +$442K
COST icon
27
Costco
COST
$419B
$1.93M 0.66%
2,044
+676
+49% +$659K
PANW icon
28
Palo Alto Networks
PANW
$313B
$1.82M 0.62%
10,679
+8,443
+378% +$1.56M
UNH icon
29
UnitedHealth
UNH
$365B
$1.81M 0.62%
3,465
+1,710
+97% +$874K
ARKW icon
30
ARK Web x.0 ETF
ARKW
$1.77B
$1.79M 0.61%
18,875
+2,620
+16% +$289K
IXUS icon
31
iShares Core MSCI Total International Stock ETF
IXUS
$60.2B
$1.79M 0.61%
25,582
+3,903
+18% +$271K
ABBV icon
32
AbbVie
ABBV
$442B
$1.73M 0.59%
8,251
+4,681
+131% +$910K
CAH icon
33
Cardinal Health
CAH
$56.3B
$1.7M 0.58%
12,364
-700
-5% -$89.2K
DIS icon
34
Walt Disney
DIS
$179B
$1.7M 0.58%
17,255
+9,384
+119% +$1.01M
HD icon
35
Home Depot
HD
$353B
$1.7M 0.58%
4,644
+2,704
+139% +$1.05M
XLE icon
36
State Street Energy Select Sector SPDR ETF
XLE
$39.8B
$1.7M 0.58%
36,290
+21,910
+152% +$988K
LLY icon
37
Eli Lilly
LLY
$1.08T
$1.69M 0.58%
+2,051
New +$1.71M
NOW icon
38
ServiceNow
NOW
$132B
$1.42M 0.48%
8,900
+7,380
+486% +$1.42M
VOT icon
39
Vanguard Morningstar Mid-Cap Growth ETF
VOT
$19.8B
$1.41M 0.48%
5,778
+1,524
+36% +$396K
GOOG icon
40
Alphabet (Google) Class C
GOOG
$4.19T
$1.41M 0.48%
8,998
+7,198
+400% +$1.32M
HYG icon
41
iShares iBoxx $ High Yield Corporate Bond ETF
HYG
$17.9B
$1.35M 0.46%
17,072
+2,597
+18% +$206K
MCD icon
42
McDonald's
MCD
$194B
$1.33M 0.45%
4,254
+2,104
+98% +$629K
UBER icon
43
Uber
UBER
$160B
$1.22M 0.42%
16,795
+9,600
+133% +$692K
PLD icon
44
Prologis
PLD
$133B
$1.2M 0.41%
10,735
+7,095
+195% +$821K
BOTZ icon
45
Global X Robotics & Artificial Intelligence ETF
BOTZ
$3.56B
$1.18M 0.4%
41,543
+9,037
+28% +$292K
BLK icon
46
Blackrock
BLK
$178B
$1.18M 0.4%
+1,248
New +$1.22M
ETN icon
47
Eaton
ETN
$178B
$1.18M 0.4%
4,327
+2,977
+221% +$927K
CRM icon
48
Salesforce
CRM
$162B
$1.16M 0.4%
4,316
+3,174
+278% +$987K
SO icon
49
Southern Company
SO
$106B
$1.14M 0.39%
12,424
+9,225
+288% +$799K
HON icon
50
Honeywell
HON
$72.9B
$1.08M 0.37%
5,406
+4,036
+295% +$817K
1
2
3 4 5

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OGM
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BMC
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SGA
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WPW
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GPGA
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DS
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CSNH
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Sterling Investment Counsel's Q1 2025 Portfolio in Review

As of Q1 2025, Sterling Investment Counsel held 177 positions worth $292M, up 93% from $151M the previous quarter. Its ten largest holdings account for 48% of the portfolio.

Sterling Investment Counsel deployed $155M of net new capital in Q1 2025, opening 49 new positions and adding to 111 existing holdings. Its largest new stake was iShares 0-3 Month Treasury Bond ETF: 43,873 shares worth $4.42M.

By sector, the portfolio is most concentrated in Technology at 13% of assets, down from 14% a quarter earlier, followed by Financials and Communication Services.

On the sell side, the largest reduction was Cardinal Health, an estimated $89.2K trimmed.

  • Sterling Investment Counsel's largest Q1 2025 buy was iShares 0-3 Month Treasury Bond ETF: 43,873 shares worth $4.42M.
  • Sterling Investment Counsel added most to JPMorgan Equity Premium Income ETF in Q1 2025, an estimated $13.4M increase.
  • Sterling Investment Counsel's biggest Q1 2025 reduction was Cardinal Health, cutting an estimated $89.2K.
  • Sterling Investment Counsel fully exited Quanta Services in Q1 2025, selling an estimated $221K.
  • Sterling Investment Counsel's ten largest holdings make up 48% of its $292M portfolio in Q1 2025.
  • Sterling Investment Counsel opened 49 new positions and closed 3 in Q1 2025.
  • Sterling Investment Counsel's portfolio value rose 93% quarter-over-quarter to $292M.

Based on Sterling Investment Counsel's 13F filing for Q1 2025, filed 21 Apr 2025.