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MPCL

My Personal CFO LLC Portfolio holdings

AUM $256M
1-Year Est. Return 22.12%
This Fund
S&P 500
This Quarter Est. Return
+2.65%
1 Year Est. Return
+22.12%
3 Year Est. Return
+67.25%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$187M
AUM Growth
+$13.8M
Cap. Flow
+$9.83M
Cap. Flow %
5.25%
Top 10 Hldgs %
52.63%
Holding
103
New
6
Increased
35
Reduced
37
Closed
2

Top Buys

Rank Stock Value
1
MSFT icon
Microsoft
MSFT
+$5.07M
2
VTI icon
Vanguard Morningstar Total Stock Market ETF
VTI
+$1.55M
3
W icon
Wayfair
W
+$1.35M
4
BAPR icon
Innovator US Equity Buffer ETF April
BAPR
+$965K
5
AVUS icon
Avantis US Equity ETF
AVUS
+$793K

Top Sells

Rank Stock Value
1
AMJ
JP Morgan Alerian MLP Index ETN 5/24/24
AMJ
+$2.07M
2
AMZN icon
Amazon
AMZN
+$831K
3
DFAI
Dimensional International Core Equity Market ETF
DFAI
+$345K
4
STGW icon
Stagwell
STGW
+$267K
5
IWN icon
iShares Russell 2000 Value ETF
IWN
+$243K

Sector Composition

Rank Sector Weight
1 Technology 21.89%
2 Communication Services 6.42%
3 Consumer Discretionary 2.41%
4 Financials 2.35%
5 Healthcare 1.1%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VTI icon
1
Vanguard Morningstar Total Stock Market ETF
VTI
$670B
$23.7M 12.65%
88,561
+6,002
+7% +$1.55M
MSFT icon
2
Microsoft
MSFT
$3.62T
$17.8M 9.5%
39,817
+12,012
+43% +$5.07M
OKTA icon
3
Okta
OKTA
$24.6B
$11.2M 5.98%
119,627
-11
-0% -$1.04K
AVUS icon
4
Avantis US Equity ETF
AVUS
$14.2B
$9.86M 5.26%
109,329
+8,978
+9% +$793K
STGW icon
5
Stagwell
STGW
$2.13B
$9.2M 4.91%
1,349,440
-41,407
-3% -$267K
QQQ icon
6
Invesco QQQ Trust
QQQ
$469B
$7.5M 4%
15,654
+650
+4% +$292K
AAPL icon
7
Apple
AAPL
$4.43T
$5.9M 3.15%
28,002
+179
+0.6% +$33.4K
SPY icon
8
State Street SPDR S&P 500 ETF Trust
SPY
$806B
$4.74M 2.53%
8,714
+104
+1% +$54.4K
DFAU icon
9
Dimensional US Core Equity Market ETF
DFAU
$12.6B
$4.48M 2.39%
119,625
+3,358
+3% +$122K
SCZ icon
10
iShares MSCI EAFE Small-Cap ETF
SCZ
$13.4B
$4.22M 2.25%
68,518
+4,948
+8% +$310K
BRK.B icon
11
Berkshire Hathaway Class B
BRK.B
$1.11T
$3.54M 1.89%
8,698
-21
-0.2% -$8.58K
BAPR icon
12
Innovator US Equity Buffer ETF April
BAPR
$408M
$3.46M 1.85%
83,420
+24,020
+40% +$965K
BFEB icon
13
Innovator US Equity Buffer ETF February
BFEB
$256M
$3.04M 1.62%
74,825
-300
-0.4% -$11.9K
VO icon
14
Vanguard Morningstar Mid-Cap ETF
VO
$108B
$3.03M 1.62%
50,088
+10,004
+25% +$608K
BDEC icon
15
Innovator US Equity Buffer ETF December
BDEC
$220M
$2.87M 1.53%
68,480
-1,200
-2% -$49K
NVDA icon
16
NVIDIA
NVDA
$5.01T
$2.73M 1.46%
22,088
-452
-2% -$45.7K
VNQ icon
17
Vanguard Real Estate ETF
VNQ
$39.3B
$2.7M 1.44%
32,283
+2,183
+7% +$180K
ESGV icon
18
Vanguard ESG US Stock ETF
ESGV
$13.3B
$2.68M 1.43%
27,728
+2
+0% +$185
DVY icon
19
iShares Select Dividend ETF
DVY
$23.6B
$2.4M 1.28%
19,817
-1,799
-8% -$218K
BMAR icon
20
Innovator US Equity Buffer ETF March
BMAR
$252M
$2.26M 1.21%
52,310
– –
BJAN icon
21
Innovator US Equity Buffer ETF January
BJAN
$345M
$2.14M 1.14%
47,390
– –
VDE icon
22
Vanguard Energy ETF
VDE
$9.95B
$2.08M 1.11%
16,282
+86
+0.5% +$11.2K
VYM icon
23
Vanguard High Dividend Yield ETF
VYM
$81.4B
$2.04M 1.09%
17,165
– –
SPYM
24
State Street SPDR Portfolio S&P 500 ETF
SPYM
$164B
$1.97M 1.05%
30,748
+748
+2% +$46K
BJUL icon
25
Innovator US Equity Buffer ETF July
BJUL
$349M
$1.96M 1.05%
46,920
+9,900
+27% +$402K
1
2 3 4 5

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Axa
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PHAM
Palisades Hudson Asset Management Fort Lauderdale, Florida $257M AUM 21.62% 1-Year Est. Return
HFRG
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KAM
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EBWM
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GCCM
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2
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My Personal CFO LLC's Q2 2024 Portfolio in Review

As of Q2 2024, My Personal CFO LLC held 103 positions worth $187M, up 8% from $174M the previous quarter. Its ten largest holdings account for 53% of the portfolio.

My Personal CFO LLC deployed $9.83M of net new capital in Q2 2024, opening 6 new positions and adding to 35 existing holdings. Its largest new stake was Wayfair: 22,779 shares worth $1.2M.

By sector, the portfolio is most concentrated in Technology at 22% of assets, up from 20% a quarter earlier, followed by Communication Services and Consumer Discretionary.

On the sell side, the largest reduction was Amazon, an estimated $831K trimmed.

  • My Personal CFO LLC's largest Q2 2024 buy was Wayfair: 22,779 shares worth $1.2M.
  • My Personal CFO LLC added most to Microsoft in Q2 2024, an estimated $5.07M increase.
  • My Personal CFO LLC's biggest Q2 2024 reduction was Amazon, cutting an estimated $831K.
  • My Personal CFO LLC fully exited JP Morgan Alerian MLP Index ETN 5/24/24 in Q2 2024, selling an estimated $2.07M.
  • My Personal CFO LLC's ten largest holdings make up 53% of its $187M portfolio in Q2 2024.
  • My Personal CFO LLC opened 6 new positions and closed 2 in Q2 2024.
  • My Personal CFO LLC's portfolio value rose 8% quarter-over-quarter to $187M.

Based on My Personal CFO LLC's 13F filing for Q2 2024, filed 26 Jul 2024.