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MPCL

My Personal CFO LLC Portfolio holdings

AUM $256M
1-Year Est. Return 22.12%
This Fund
S&P 500
This Quarter Est. Return
-2.64%
1 Year Est. Return
+22.12%
3 Year Est. Return
+67.25%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$124M
AUM Growth
-$3.49M
Cap. Flow
+$1.01M
Cap. Flow %
0.82%
Top 10 Hldgs %
50.51%
Holding
86
New
4
Increased
27
Reduced
23
Closed
3

Top Buys

Rank Stock Value
1
BSEP icon
Innovator US Equity Buffer ETF September
BSEP
+$630K
2
CMF icon
iShares California Muni Bond ETF
CMF
+$563K
3
AVUS icon
Avantis US Equity ETF
AVUS
+$412K
4
VTI icon
Vanguard Morningstar Total Stock Market ETF
VTI
+$401K
5
BJUL icon
Innovator US Equity Buffer ETF July
BJUL
+$378K

Top Sells

Rank Stock Value
1
STGW icon
Stagwell
STGW
+$893K
2
VTEB icon
Vanguard Tax-Exempt Bond Index Fund
VTEB
+$603K
3
BND icon
Vanguard Total Bond Market
BND
+$294K
4
BAC icon
Bank of America
BAC
+$260K
5
SCZ icon
iShares MSCI EAFE Small-Cap ETF
SCZ
+$242K

Sector Composition

Rank Sector Weight
1 Technology 20.69%
2 Financials 2.96%
3 Communication Services 2.25%
4 Healthcare 1.67%
5 Consumer Discretionary 1.37%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VTI icon
1
Vanguard Morningstar Total Stock Market ETF
VTI
$670B
$15.1M 12.18%
71,016
+1,810
+3% +$401K
MSFT icon
2
Microsoft
MSFT
$3.62T
$9.73M 7.86%
30,829
+850
+3% +$281K
OKTA icon
3
Okta
OKTA
$24.6B
$8.58M 6.93%
105,324
-10
-0% -$758
AVUS icon
4
Avantis US Equity ETF
AVUS
$14.2B
$5.79M 4.68%
79,038
+5,430
+7% +$412K
QQQ icon
5
Invesco QQQ Trust
QQQ
$469B
$5.42M 4.38%
15,131
+594
+4% +$220K
AAPL icon
6
Apple
AAPL
$4.43T
$4.5M 3.64%
26,300
+24
+0.1% +$4.4K
SPY icon
7
State Street SPDR S&P 500 ETF Trust
SPY
$806B
$3.69M 2.98%
8,636
– –
SCZ icon
8
iShares MSCI EAFE Small-Cap ETF
SCZ
$13.4B
$3.43M 2.77%
60,685
-4,100
-6% -$242K
BRK.B icon
9
Berkshire Hathaway Class B
BRK.B
$1.11T
$3.25M 2.62%
9,274
+9
+0.1% +$3.19K
DFAU icon
10
Dimensional US Core Equity Market ETF
DFAU
$12.6B
$3.05M 2.47%
101,987
+2,920
+3% +$90.9K
STGW icon
11
Stagwell
STGW
$2.13B
$2.47M 1.99%
525,935
-151,000
-22% -$893K
DVY icon
12
iShares Select Dividend ETF
DVY
$23.6B
$2.32M 1.87%
21,539
-107
-0.5% -$12.2K
BFEB icon
13
Innovator US Equity Buffer ETF February
BFEB
$256M
$2.28M 1.84%
68,500
– –
ESGV icon
14
Vanguard ESG US Stock ETF
ESGV
$13.3B
$2.09M 1.68%
27,721
+3
+0% +$235
BAPR icon
15
Innovator US Equity Buffer ETF April
BAPR
$408M
$2.08M 1.68%
59,400
– –
AMJ
16
DELISTED
JP Morgan Alerian MLP Index ETN 5/24/24
AMJ
$2.01M 1.62%
81,377
-1,650
-2% -$39.5K
VDE icon
17
Vanguard Energy ETF
VDE
$9.95B
$1.98M 1.6%
15,644
-366
-2% -$44.8K
BND icon
18
Vanguard Total Bond Market
BND
$157B
$1.94M 1.57%
27,778
-4,120
-13% -$294K
BDEC icon
19
Innovator US Equity Buffer ETF December
BDEC
$220M
$1.84M 1.49%
52,640
-3,000
-5% -$109K
VYM icon
20
Vanguard High Dividend Yield ETF
VYM
$81.4B
$1.77M 1.43%
17,165
– –
VNQ icon
21
Vanguard Real Estate ETF
VNQ
$39.3B
$1.73M 1.4%
22,843
-106
-0.5% -$8.74K
IJAN icon
22
Innovator International Developed Power Buffer ETF January
IJAN
$261M
$1.7M 1.38%
61,150
– –
NJAN icon
23
Innovator Growth-100 Power Buffer ETF January
NJAN
$353M
$1.58M 1.28%
39,000
– –
SPYM
24
State Street SPDR Portfolio S&P 500 ETF
SPYM
$164B
$1.51M 1.22%
30,000
– –
IVV icon
25
iShares Core S&P 500 ETF
IVV
$884B
$1.34M 1.08%
3,123
– –
1
2 3 4

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PHAM
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HFRG
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KAM
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EBWM
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GCCM
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2
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My Personal CFO LLC's Q3 2023 Portfolio in Review

As of Q3 2023, My Personal CFO LLC held 86 positions worth $124M, down 2.7% from $127M the previous quarter. Its ten largest holdings account for 51% of the portfolio.

My Personal CFO LLC's Q3 2023 filing shows 4 new, 27 increased, 23 reduced and 3 closed positions. Its largest new stake was Innovator US Equity Buffer ETF September: 18,230 shares worth $614K. The largest sale was Stagwell, an estimated $893K.

By sector, the portfolio is most concentrated in Technology at 21% of assets, up from 20% a quarter earlier, followed by Financials and Communication Services.

  • My Personal CFO LLC's largest Q3 2023 buy was Innovator US Equity Buffer ETF September: 18,230 shares worth $614K.
  • My Personal CFO LLC added most to Avantis US Equity ETF in Q3 2023, an estimated $412K increase.
  • My Personal CFO LLC's biggest Q3 2023 reduction was Stagwell, cutting an estimated $893K.
  • My Personal CFO LLC fully exited Vanguard Tax-Exempt Bond Index Fund in Q3 2023, selling an estimated $603K.
  • My Personal CFO LLC's ten largest holdings make up 51% of its $124M portfolio in Q3 2023.
  • My Personal CFO LLC opened 4 new positions and closed 3 in Q3 2023.
  • My Personal CFO LLC's portfolio value fell 2.7% quarter-over-quarter to $124M.

Based on My Personal CFO LLC's 13F filing for Q3 2023, filed 6 Nov 2023.