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MPCL

My Personal CFO LLC Portfolio holdings

AUM $256M
1-Year Est. Return 22.12%
This Fund
S&P 500
This Quarter Est. Return
+8.61%
1 Year Est. Return
+22.12%
3 Year Est. Return
+67.25%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$174M
AUM Growth
+$19.9M
Cap. Flow
+$8.12M
Cap. Flow %
4.68%
Top 10 Hldgs %
50.44%
Holding
98
New
8
Increased
42
Reduced
25
Closed
1

Top Buys

Rank Stock Value
1
NVDA icon
NVIDIA
NVDA
+$1.12M
2
AVUS icon
Avantis US Equity ETF
AVUS
+$1.12M
3
VOO icon
Vanguard S&P 500 ETF
VOO
+$1.01M
4
VTI icon
Vanguard Morningstar Total Stock Market ETF
VTI
+$877K
5
AMZN icon
Amazon
AMZN
+$840K

Top Sells

Rank Stock Value
1
CMF icon
iShares California Muni Bond ETF
CMF
+$579K
2
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$309K
3
AMJ
JP Morgan Alerian MLP Index ETN 5/24/24
AMJ
+$180K
4
VWO icon
Vanguard FTSE Emerging Markets ETF
VWO
+$163K
5
EJAN icon
Innovator Emerging Markets Power Buffer ETF January
EJAN
+$162K

Sector Composition

Rank Sector Weight
1 Technology 19.94%
2 Communication Services 6.59%
3 Financials 2.62%
4 Consumer Discretionary 2.57%
5 Healthcare 1.25%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VTI icon
1
Vanguard Morningstar Total Stock Market ETF
VTI
$670B
$21.5M 12.37%
82,559
+3,546
+4% +$877K
OKTA icon
2
Okta
OKTA
$24.6B
$12.5M 7.21%
119,638
-439
-0.4% -$40.5K
MSFT icon
3
Microsoft
MSFT
$3.62T
$11.7M 6.74%
27,805
+254
+0.9% +$103K
AVUS icon
4
Avantis US Equity ETF
AVUS
$14.2B
$8.98M 5.18%
100,351
+13,286
+15% +$1.12M
STGW icon
5
Stagwell
STGW
$2.13B
$8.65M 4.99%
1,390,847
+57,407
+4% +$359K
QQQ icon
6
Invesco QQQ Trust
QQQ
$469B
$6.66M 3.84%
15,004
+45
+0.3% +$19.3K
AAPL icon
7
Apple
AAPL
$4.43T
$4.77M 2.75%
27,823
+322
+1% +$58.5K
SPY icon
8
State Street SPDR S&P 500 ETF Trust
SPY
$806B
$4.5M 2.6%
8,610
+31
+0.4% +$15.4K
DFAU icon
9
Dimensional US Core Equity Market ETF
DFAU
$12.6B
$4.25M 2.45%
116,267
-548
-0.5% -$19K
SCZ icon
10
iShares MSCI EAFE Small-Cap ETF
SCZ
$13.4B
$4.03M 2.32%
63,570
+2,150
+4% +$132K
BRK.B icon
11
Berkshire Hathaway Class B
BRK.B
$1.11T
$3.67M 2.11%
8,719
-138
-2% -$54.3K
BFEB icon
12
Innovator US Equity Buffer ETF February
BFEB
$256M
$2.95M 1.7%
75,125
+6,625
+10% +$252K
BDEC icon
13
Innovator US Equity Buffer ETF December
BDEC
$220M
$2.83M 1.63%
69,680
– –
DVY icon
14
iShares Select Dividend ETF
DVY
$23.6B
$2.66M 1.53%
21,616
+21
+0.1% +$2.46K
VNQ icon
15
Vanguard Real Estate ETF
VNQ
$39.3B
$2.6M 1.5%
30,100
+1,082
+4% +$92.4K
ESGV icon
16
Vanguard ESG US Stock ETF
ESGV
$13.3B
$2.58M 1.49%
27,726
+2
+0% +$178
VO icon
17
Vanguard Morningstar Mid-Cap ETF
VO
$108B
$2.5M 1.44%
40,084
+4,556
+13% +$269K
BAPR icon
18
Innovator US Equity Buffer ETF April
BAPR
$408M
$2.38M 1.37%
59,400
– –
BMAR icon
19
Innovator US Equity Buffer ETF March
BMAR
$252M
$2.18M 1.26%
52,310
+17,110
+49% +$694K
VDE icon
20
Vanguard Energy ETF
VDE
$9.95B
$2.13M 1.23%
16,196
+505
+3% +$60.5K
VYM icon
21
Vanguard High Dividend Yield ETF
VYM
$81.4B
$2.08M 1.2%
17,165
– –
AMJ
22
DELISTED
JP Morgan Alerian MLP Index ETN 5/24/24
AMJ
$2.07M 1.19%
72,591
-6,686
-8% -$180K
BJAN icon
23
Innovator US Equity Buffer ETF January
BJAN
$345M
$2.06M 1.19%
47,390
+10,050
+27% +$424K
NVDA icon
24
NVIDIA
NVDA
$5.01T
$2.04M 1.17%
22,540
+15,510
+221% +$1.12M
IJAN icon
25
Innovator International Developed Power Buffer ETF January
IJAN
$261M
$1.88M 1.08%
60,150
– –
1
2 3 4

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Axa
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PHAM
Palisades Hudson Asset Management Fort Lauderdale, Florida $257M AUM 21.62% 1-Year Est. Return
HFRG
Houlihan Financial Resource Group Ashburn, Virginia $257M AUM 14.19% 1-Year Est. Return
KAM
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EBWM
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GCCM
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2
2Xideas Kusnacht, Switzerland $255M AUM 0.46% 1-Year Est. Return

My Personal CFO LLC's Q1 2024 Portfolio in Review

As of Q1 2024, My Personal CFO LLC held 98 positions worth $174M, up 13% from $154M the previous quarter. Its ten largest holdings account for 50% of the portfolio.

My Personal CFO LLC deployed $8.12M of net new capital in Q1 2024, opening 8 new positions and adding to 42 existing holdings. Its largest new stake was Vanguard S&P 500 ETF: 2,197 shares worth $1.06M.

By sector, the portfolio is most concentrated in Technology at 20% of assets, up from 19% a quarter earlier, followed by Communication Services and Financials.

On the sell side, the largest reduction was Vanguard Short-Term Bond ETF, an estimated $309K trimmed.

  • My Personal CFO LLC's largest Q1 2024 buy was Vanguard S&P 500 ETF: 2,197 shares worth $1.06M.
  • My Personal CFO LLC added most to NVIDIA in Q1 2024, an estimated $1.12M increase.
  • My Personal CFO LLC's biggest Q1 2024 reduction was Vanguard Short-Term Bond ETF, cutting an estimated $309K.
  • My Personal CFO LLC fully exited iShares California Muni Bond ETF in Q1 2024, selling an estimated $579K.
  • My Personal CFO LLC's ten largest holdings make up 50% of its $174M portfolio in Q1 2024.
  • My Personal CFO LLC opened 8 new positions and closed 1 in Q1 2024.
  • My Personal CFO LLC's portfolio value rose 13% quarter-over-quarter to $174M.

Based on My Personal CFO LLC's 13F filing for Q1 2024, filed 24 Apr 2024.