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MPCL

My Personal CFO LLC Portfolio holdings

AUM $256M
1-Year Est. Return 22.12%
This Fund
S&P 500
This Quarter Est. Return
+5.23%
1 Year Est. Return
+22.12%
3 Year Est. Return
+67.25%
5 Year Est. Return
10 Year Est. Return
AUM
$127M
AUM Growth
+$10.1M
Cap. Flow
+$4.63M
Cap. Flow %
3.64%
Top 10 Hldgs %
50.62%
Holding
82
New
7
Increased
33
Reduced
23
Closed

Sector Composition

Rank Sector Weight
1 Technology 19.69%
2 Communication Services 4.11%
3 Financials 3.01%
4 Healthcare 1.66%
5 Consumer Discretionary 1.32%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow
VTI icon
1
Vanguard Morningstar Total Stock Market ETF
VTI
$670B
$15.2M 11.97%
69,206
+1,927
+3% +$402K
MSFT icon
2
Microsoft
MSFT
$3.62T
$10.2M 8.02%
29,979
-5,319
-15% -$1.67M
OKTA icon
3
Okta
OKTA
$24.6B
$7.3M 5.74%
105,334
AVUS icon
4
Avantis US Equity ETF
AVUS
$14.2B
$5.53M 4.35%
73,608
+9,404
+15% +$673K
QQQ icon
5
Invesco QQQ Trust
QQQ
$469B
$5.37M 4.22%
14,537
+315
+2% +$106K
AAPL icon
6
Apple
AAPL
$4.43T
$5.1M 4%
26,276
+1,047
+4% +$182K
STGW icon
7
Stagwell
STGW
$2.13B
$4.88M 3.83%
676,935
+69,191
+11% +$457K
SPY icon
8
State Street SPDR S&P 500 ETF Trust
SPY
$806B
$3.83M 3.01%
8,636
+39
+0.5% +$16.4K
SCZ icon
9
iShares MSCI EAFE Small-Cap ETF
SCZ
$13.4B
$3.82M 3%
64,785
-483
-0.7% -$28.9K
BRK.B icon
10
Berkshire Hathaway Class B
BRK.B
$1.11T
$3.16M 2.48%
9,265
+13
+0.1% +$4.24K
DFAU icon
11
Dimensional US Core Equity Market ETF
DFAU
$12.6B
$3.07M 2.41%
99,067
+11,273
+13% +$331K
DVY icon
12
iShares Select Dividend ETF
DVY
$23.6B
$2.45M 1.93%
21,646
-1,810
-8% -$206K
BFEB icon
13
Innovator US Equity Buffer ETF February
BFEB
$256M
$2.34M 1.84%
68,500
-400
-0.6% -$13.1K
BND icon
14
Vanguard Total Bond Market
BND
$157B
$2.32M 1.82%
31,898
+2,747
+9% +$201K
ESGV icon
15
Vanguard ESG US Stock ETF
ESGV
$13.3B
$2.17M 1.71%
27,718
+2
+0% +$147
BAPR icon
16
Innovator US Equity Buffer ETF April
BAPR
$408M
$2.13M 1.67%
59,400
+2,500
+4% +$85.5K
BDEC icon
17
Innovator US Equity Buffer ETF December
BDEC
$220M
$2.02M 1.58%
55,640
VNQ icon
18
Vanguard Real Estate ETF
VNQ
$39.3B
$1.92M 1.51%
22,949
-1,863
-8% -$153K
AMJ
19
DELISTED
JP Morgan Alerian MLP Index ETN 5/24/24
AMJ
$1.9M 1.49%
83,027
+21
+0% +$472
VYM icon
20
Vanguard High Dividend Yield ETF
VYM
$81.4B
$1.82M 1.43%
17,165
+4,000
+30% +$420K
VDE icon
21
Vanguard Energy ETF
VDE
$9.95B
$1.81M 1.42%
16,010
IJAN icon
22
Innovator International Developed Power Buffer ETF January
IJAN
$261M
$1.78M 1.4%
61,150
SPYM
23
State Street SPDR Portfolio S&P 500 ETF
SPYM
$164B
$1.56M 1.23%
30,000
NJAN icon
24
Innovator Growth-100 Power Buffer ETF January
NJAN
$353M
$1.56M 1.23%
39,000
IVV icon
25
iShares Core S&P 500 ETF
IVV
$884B
$1.39M 1.09%
3,123
-26
-0.8% -$11K

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My Personal CFO LLC's Q2 2023 Portfolio in Review

As of Q2 2023, My Personal CFO LLC held 82 positions worth $127M, up 8.7% from $117M the previous quarter. Its ten largest holdings account for 51% of the portfolio.

My Personal CFO LLC deployed $4.63M of net new capital in Q2 2023, opening 7 new positions and adding to 33 existing holdings. Its largest new stake was Vanguard Morningstar Mid-Cap ETF: 25,084 shares worth $1.38M.

By sector, the portfolio is most concentrated in Technology at 20% of assets, down from 22% a quarter earlier, followed by Communication Services and Financials.

On the sell side, the largest reduction was Microsoft, an estimated $1.67M trimmed.

  • My Personal CFO LLC's largest Q2 2023 buy was Vanguard Morningstar Mid-Cap ETF: 25,084 shares worth $1.38M.
  • My Personal CFO LLC added most to Avantis US Equity ETF in Q2 2023, an estimated $673K increase.
  • My Personal CFO LLC's biggest Q2 2023 reduction was Microsoft, cutting an estimated $1.67M.
  • My Personal CFO LLC's ten largest holdings make up 51% of its $127M portfolio in Q2 2023.
  • My Personal CFO LLC opened 7 new positions and closed 0 in Q2 2023.
  • My Personal CFO LLC's portfolio value rose 8.7% quarter-over-quarter to $127M.

Based on My Personal CFO LLC's 13F filing for Q2 2023, filed 13 Jul 2023.