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MPCL

My Personal CFO LLC Portfolio holdings

AUM $256M
1-Year Est. Return 22.12%
This Fund
S&P 500
This Quarter Est. Return
+2.65%
1 Year Est. Return
+22.12%
3 Year Est. Return
+67.25%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$187M
AUM Growth
+$13.8M
Cap. Flow
+$9.83M
Cap. Flow %
5.25%
Top 10 Hldgs %
52.63%
Holding
103
New
6
Increased
35
Reduced
37
Closed
2

Top Buys

Rank Stock Value
1
MSFT icon
Microsoft
MSFT
+$5.07M
2
VTI icon
Vanguard Morningstar Total Stock Market ETF
VTI
+$1.55M
3
W icon
Wayfair
W
+$1.35M
4
BAPR icon
Innovator US Equity Buffer ETF April
BAPR
+$965K
5
AVUS icon
Avantis US Equity ETF
AVUS
+$793K

Top Sells

Rank Stock Value
1
AMJ
JP Morgan Alerian MLP Index ETN 5/24/24
AMJ
+$2.07M
2
AMZN icon
Amazon
AMZN
+$831K
3
DFAI
Dimensional International Core Equity Market ETF
DFAI
+$345K
4
STGW icon
Stagwell
STGW
+$267K
5
IWN icon
iShares Russell 2000 Value ETF
IWN
+$243K

Sector Composition

Rank Sector Weight
1 Technology 21.89%
2 Communication Services 6.42%
3 Consumer Discretionary 2.41%
4 Financials 2.35%
5 Healthcare 1.1%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VV icon
76
Vanguard Morningstar Large-Cap ETF
VV
$53.7B
$346K 0.18%
1,385
– –
VONG icon
77
Vanguard Russell 1000 Growth ETF
VONG
$44.5B
$342K 0.18%
+3,647
New +$321K
POCT icon
78
Innovator US Equity Power Buffer ETF October
POCT
$969M
$341K 0.18%
8,915
-488
-5% -$18.4K
XLK icon
79
State Street Technology Select Sector SPDR ETF
XLK
$121B
$331K 0.18%
2,926
-84
-3% -$8.85K
AVMC icon
80
Avantis US Mid Cap Equity ETF
AVMC
$475M
$328K 0.18%
+5,528
New +$331K
VXUS icon
81
Vanguard Total International Stock ETF
VXUS
$158B
$320K 0.17%
5,315
+25
+0.5% +$1.51K
IEMG icon
82
iShares Core MSCI Emerging Markets ETF
IEMG
$155B
$318K 0.17%
5,931
-915
-13% -$48.2K
XOM icon
83
ExxonMobil
XOM
$632B
$314K 0.17%
2,729
-163
-6% -$19K
PJUL icon
84
Innovator US Equity Power Buffer ETF July
PJUL
$1.26B
$306K 0.16%
7,883
-344
-4% -$13.2K
TSLA icon
85
Tesla
TSLA
$1.28T
$304K 0.16%
1,537
-106
-6% -$18.5K
PAPR icon
86
Innovator US Equity Power Buffer ETF April
PAPR
$958M
$296K 0.16%
8,553
-378
-4% -$12.7K
VIG icon
87
Vanguard Dividend Appreciation ETF
VIG
$112B
$296K 0.16%
1,620
+77
+5% +$13.9K
DFAS icon
88
Dimensional US Small Cap ETF
DFAS
$15.6B
$283K 0.15%
4,709
– –
BAC icon
89
Bank of America
BAC
$441B
$271K 0.14%
6,819
-278
-4% -$10.7K
NFLX icon
90
Netflix
NFLX
$306B
$268K 0.14%
3,970
-50
-1% -$3.12K
GOOGL icon
91
Alphabet (Google) Class A
GOOGL
$4.6T
$267K 0.14%
1,467
-58
-4% -$9.78K
XLP icon
92
State Street Consumer Staples Select Sector SPDR ETF
XLP
$14.8B
$264K 0.14%
3,443
+18
+0.5% +$1.37K
VUG icon
93
Vanguard Morningstar Growth ETF
VUG
$229B
$259K 0.14%
4,152
– –
EFG icon
94
iShares MSCI EAFE Growth ETF
EFG
$17B
$250K 0.13%
2,447
-29
-1% -$2.96K
XLE icon
95
State Street Energy Select Sector SPDR ETF
XLE
$38.1B
$243K 0.13%
+5,334
New +$248K
IEI icon
96
iShares 3-7 Year Treasury Bond ETF
IEI
$17.8B
$242K 0.13%
2,096
– –
CRM icon
97
Salesforce
CRM
$154B
$241K 0.13%
939
+90
+11% +$24.1K
AVLC icon
98
Avantis US Large Cap Equity ETF
AVLC
$1.4B
$236K 0.13%
+3,760
New +$230K
VOOG icon
99
Vanguard S&P 500 Growth ETF
VOOG
$26.8B
$226K 0.12%
4,062
+60
+1% +$3.11K
SPMD icon
100
State Street SPDR Portfolio S&P 400 Mid Cap ETF
SPMD
$18.6B
$210K 0.11%
4,101
– –
1 2 3
4
5

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Axa
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PHAM
Palisades Hudson Asset Management Fort Lauderdale, Florida $257M AUM 21.62% 1-Year Est. Return
HFRG
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KAM
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EBWM
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GCCM
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2
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My Personal CFO LLC's Q2 2024 Portfolio in Review

As of Q2 2024, My Personal CFO LLC held 103 positions worth $187M, up 8% from $174M the previous quarter. Its ten largest holdings account for 53% of the portfolio.

My Personal CFO LLC deployed $9.83M of net new capital in Q2 2024, opening 6 new positions and adding to 35 existing holdings. Its largest new stake was Wayfair: 22,779 shares worth $1.2M.

By sector, the portfolio is most concentrated in Technology at 22% of assets, up from 20% a quarter earlier, followed by Communication Services and Consumer Discretionary.

On the sell side, the largest reduction was Amazon, an estimated $831K trimmed.

  • My Personal CFO LLC's largest Q2 2024 buy was Wayfair: 22,779 shares worth $1.2M.
  • My Personal CFO LLC added most to Microsoft in Q2 2024, an estimated $5.07M increase.
  • My Personal CFO LLC's biggest Q2 2024 reduction was Amazon, cutting an estimated $831K.
  • My Personal CFO LLC fully exited JP Morgan Alerian MLP Index ETN 5/24/24 in Q2 2024, selling an estimated $2.07M.
  • My Personal CFO LLC's ten largest holdings make up 53% of its $187M portfolio in Q2 2024.
  • My Personal CFO LLC opened 6 new positions and closed 2 in Q2 2024.
  • My Personal CFO LLC's portfolio value rose 8% quarter-over-quarter to $187M.

Based on My Personal CFO LLC's 13F filing for Q2 2024, filed 26 Jul 2024.