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MPCL

My Personal CFO LLC Portfolio holdings

AUM $256M
1-Year Est. Return 22.12%
This Fund
S&P 500
This Quarter Est. Return
+3.66%
1 Year Est. Return
+22.12%
3 Year Est. Return
+67.25%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$182M
AUM Growth
-$4.93M
Cap. Flow
-$10.3M
Cap. Flow %
-5.67%
Top 10 Hldgs %
52.38%
Holding
102
New
1
Increased
26
Reduced
46
Closed
14

Top Buys

Rank Stock Value
1
AVUS icon
Avantis US Equity ETF
AVUS
+$1.73M
2
VOO icon
Vanguard S&P 500 ETF
VOO
+$1.61M
3
VTI icon
Vanguard Morningstar Total Stock Market ETF
VTI
+$1.3M
4
BJUL icon
Innovator US Equity Buffer ETF July
BJUL
+$471K
5
SCZ icon
iShares MSCI EAFE Small-Cap ETF
SCZ
+$365K

Top Sells

Rank Stock Value
1
STGW icon
Stagwell
STGW
+$5.36M
2
DFAU icon
Dimensional US Core Equity Market ETF
DFAU
+$739K
3
AAPL icon
Apple
AAPL
+$733K
4
AVUV icon
Avantis US Small Cap Value ETF
AVUV
+$644K
5
MSFT icon
Microsoft
MSFT
+$621K

Sector Composition

Rank Sector Weight
1 Technology 19.83%
2 Communication Services 3.56%
3 Financials 2.63%
4 Consumer Discretionary 2.08%
5 Healthcare 1.24%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
JNJ icon
51
Johnson & Johnson
JNJ
$611B
$685K 0.38%
4,225
-146
-3% -$23.3K
AMZN icon
52
Amazon
AMZN
$3T
$672K 0.37%
3,605
-1,924
-35% -$351K
VB icon
53
Vanguard Morningstar Small-Cap ETF
VB
$82.2B
$635K 0.35%
2,677
+6
+0.2% +$1.36K
JPM icon
54
JPMorgan Chase
JPM
$955B
$623K 0.34%
2,956
+15
+0.5% +$3.16K
SCHF icon
55
Schwab International Equity ETF
SCHF
$68.1B
$602K 0.33%
29,270
-190
-0.6% -$3.76K
SCHB icon
56
Schwab US Broad Market ETF
SCHB
$44.8B
$558K 0.31%
25,164
+39
+0.2% +$833
A icon
57
Agilent Technologies
A
$39.3B
$520K 0.29%
3,503
-11
-0.3% -$1.51K
XLV icon
58
State Street Health Care Select Sector SPDR ETF
XLV
$41.7B
$518K 0.28%
3,363
+6
+0.2% +$909
IWR icon
59
iShares Russell Mid-Cap ETF
IWR
$57.3B
$503K 0.28%
5,708
-1,481
-21% -$125K
BSV icon
60
Vanguard Short-Term Bond ETF
BSV
$44.6B
$455K 0.25%
5,786
-1,251
-18% -$97.4K
VGT icon
61
Vanguard Information Technology ETF
VGT
$148B
$454K 0.25%
6,200
+8
+0.1% +$569
KAPR icon
62
Innovator US Small Cap Power Buffer ETF April
KAPR
$218M
$446K 0.24%
13,731
– –
IJH icon
63
iShares Core S&P Mid-Cap ETF
IJH
$126B
$445K 0.24%
7,140
-40
-0.6% -$2.41K
PJAN icon
64
Innovator US Equity Power Buffer ETF January
PJAN
$1.45B
$424K 0.23%
10,270
-7,294
-42% -$296K
SDY icon
65
State Street SPDR S&P Dividend ETF
SDY
$23.8B
$398K 0.22%
2,800
– –
GOOG icon
66
Alphabet (Google) Class C
GOOG
$4.61T
$385K 0.21%
2,302
-144
-6% -$24.4K
VV icon
67
Vanguard Morningstar Large-Cap ETF
VV
$54.3B
$365K 0.2%
1,386
+1
+0.1% +$254
DIS icon
68
Walt Disney
DIS
$171B
$364K 0.2%
3,784
-449
-11% -$41.3K
VONG icon
69
Vanguard Russell 1000 Growth ETF
VONG
$45.1B
$352K 0.19%
3,652
+5
+0.1% +$467
XLK icon
70
State Street Technology Select Sector SPDR ETF
XLK
$123B
$326K 0.18%
2,892
-34
-1% -$3.73K
IEMG icon
71
iShares Core MSCI Emerging Markets ETF
IEMG
$157B
$324K 0.18%
5,643
-288
-5% -$15.6K
VIG icon
72
Vanguard Dividend Appreciation ETF
VIG
$114B
$321K 0.18%
1,620
– –
VGSH icon
73
Vanguard Short-Term Treasury ETF
VGSH
$29.3B
$309K 0.17%
+5,236
New +$307K
VBR icon
74
Vanguard Morningstar Small-Cap Value ETF
VBR
$38.1B
$307K 0.17%
1,527
-713
-32% -$137K
XOM icon
75
ExxonMobil
XOM
$640B
$302K 0.17%
2,574
-155
-6% -$17.9K
1 2
3
4 5

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PHAM
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HFRG
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KAM
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EBWM
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GCCM
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My Personal CFO LLC's Q3 2024 Portfolio in Review

As of Q3 2024, My Personal CFO LLC held 102 positions worth $182M, down 2.6% from $187M the previous quarter. Its ten largest holdings account for 52% of the portfolio.

My Personal CFO LLC withdrew a net $10.3M in Q3 2024, closing 14 positions and reducing 46 holdings. Its most notable exit was Avantis US Small Cap Value ETF, an estimated $644K position sold in full.

By sector, the portfolio is most concentrated in Technology at 20% of assets, down from 22% a quarter earlier, followed by Communication Services and Financials.

Against the trend, My Personal CFO LLC opened a new position in Vanguard Short-Term Treasury ETF worth $309K.

  • My Personal CFO LLC's largest Q3 2024 buy was Vanguard Short-Term Treasury ETF: 5,236 shares worth $309K.
  • My Personal CFO LLC added most to Avantis US Equity ETF in Q3 2024, an estimated $1.73M increase.
  • My Personal CFO LLC's biggest Q3 2024 reduction was Stagwell, cutting an estimated $5.36M.
  • My Personal CFO LLC fully exited Avantis US Small Cap Value ETF in Q3 2024, selling an estimated $644K.
  • My Personal CFO LLC's ten largest holdings make up 52% of its $182M portfolio in Q3 2024.
  • My Personal CFO LLC opened 1 new position and closed 14 in Q3 2024.
  • My Personal CFO LLC's portfolio value fell 2.6% quarter-over-quarter to $182M.

Based on My Personal CFO LLC's 13F filing for Q3 2024, filed 21 Oct 2024.