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MPCL

My Personal CFO LLC Portfolio holdings

AUM $256M
1-Year Est. Return 22.12%
This Fund
S&P 500
This Quarter Est. Return
+8.61%
1 Year Est. Return
+22.12%
3 Year Est. Return
+67.25%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$174M
AUM Growth
+$19.9M
Cap. Flow
+$8.12M
Cap. Flow %
4.68%
Top 10 Hldgs %
50.44%
Holding
98
New
8
Increased
42
Reduced
25
Closed
1

Top Buys

Rank Stock Value
1
NVDA icon
NVIDIA
NVDA
+$1.12M
2
AVUS icon
Avantis US Equity ETF
AVUS
+$1.12M
3
VOO icon
Vanguard S&P 500 ETF
VOO
+$1.01M
4
VTI icon
Vanguard Morningstar Total Stock Market ETF
VTI
+$877K
5
AMZN icon
Amazon
AMZN
+$840K

Top Sells

Rank Stock Value
1
CMF icon
iShares California Muni Bond ETF
CMF
+$579K
2
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$309K
3
AMJ
JP Morgan Alerian MLP Index ETN 5/24/24
AMJ
+$180K
4
VWO icon
Vanguard FTSE Emerging Markets ETF
VWO
+$163K
5
EJAN icon
Innovator Emerging Markets Power Buffer ETF January
EJAN
+$162K

Sector Composition

Rank Sector Weight
1 Technology 19.94%
2 Communication Services 6.59%
3 Financials 2.62%
4 Consumer Discretionary 2.57%
5 Healthcare 1.25%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
JNJ icon
51
Johnson & Johnson
JNJ
$611B
$714K 0.41%
4,512
-38
-0.8% -$6.05K
PJAN icon
52
Innovator US Equity Power Buffer ETF January
PJAN
$1.45B
$700K 0.4%
17,894
-575
-3% -$21.9K
VPU
53
Vanguard Utilities ETF
VPU
$8.42B
$665K 0.38%
4,666
+642
+16% +$86.8K
VWO icon
54
Vanguard FTSE Emerging Markets ETF
VWO
$123B
$638K 0.37%
15,268
-3,996
-21% -$163K
VEA icon
55
Vanguard FTSE Developed Markets ETF
VEA
$234B
$623K 0.36%
12,416
+29
+0.2% +$1.4K
JPM icon
56
JPMorgan Chase
JPM
$958B
$605K 0.35%
3,018
+19
+0.6% +$3.43K
IWR icon
57
iShares Russell Mid-Cap ETF
IWR
$57.2B
$604K 0.35%
7,187
+2
+0% +$158
INTC icon
58
Intel
INTC
$505B
$598K 0.34%
13,553
+2,089
+18% +$93.1K
VB icon
59
Vanguard Morningstar Small-Cap ETF
VB
$82B
$597K 0.34%
2,613
+4
+0.2% +$860
SCHF icon
60
Schwab International Equity ETF
SCHF
$68B
$556K 0.32%
28,476
+1,356
+5% +$25.4K
DIS icon
61
Walt Disney
DIS
$171B
$523K 0.3%
4,271
+108
+3% +$11.3K
A icon
62
Agilent Technologies
A
$39.2B
$513K 0.3%
3,527
-3
-0.1% -$411
GOOG icon
63
Alphabet (Google) Class C
GOOG
$4.58T
$507K 0.29%
3,330
+301
+10% +$43.4K
XLV icon
64
State Street Health Care Select Sector SPDR ETF
XLV
$41.8B
$495K 0.29%
3,351
-37
-1% -$5.31K
VOE icon
65
Vanguard Morningstar Mid-Cap Value ETF
VOE
$24B
$494K 0.28%
3,171
-72
-2% -$10.6K
VBR icon
66
Vanguard Morningstar Small-Cap Value ETF
VBR
$38.1B
$444K 0.26%
2,312
+6
+0.3% +$1.08K
IJH icon
67
iShares Core S&P Mid-Cap ETF
IJH
$126B
$436K 0.25%
7,180
– –
KAPR icon
68
Innovator US Small Cap Power Buffer ETF April
KAPR
$218M
$428K 0.25%
13,731
– –
DFLV icon
69
Dimensional US Large Cap Value ETF
DFLV
$6.87B
$427K 0.25%
14,235
-1,131
-7% -$31.5K
SCHB icon
70
Schwab US Broad Market ETF
SCHB
$44.6B
$390K 0.22%
19,164
– –
SDY icon
71
State Street SPDR S&P Dividend ETF
SDY
$23.7B
$367K 0.21%
2,800
– –
IEMG icon
72
iShares Core MSCI Emerging Markets ETF
IEMG
$156B
$353K 0.2%
6,846
– –
POCT icon
73
Innovator US Equity Power Buffer ETF October
POCT
$971M
$353K 0.2%
9,403
-477
-5% -$17.6K
XOM icon
74
ExxonMobil
XOM
$638B
$336K 0.19%
2,892
-50
-2% -$5.23K
VV icon
75
Vanguard Morningstar Large-Cap ETF
VV
$54.1B
$332K 0.19%
1,385
+2
+0.1% +$458
1 2
3
4

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Axa
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PHAM
Palisades Hudson Asset Management Fort Lauderdale, Florida $257M AUM 21.62% 1-Year Est. Return
HFRG
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KAM
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EBWM
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GCCM
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2
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My Personal CFO LLC's Q1 2024 Portfolio in Review

As of Q1 2024, My Personal CFO LLC held 98 positions worth $174M, up 13% from $154M the previous quarter. Its ten largest holdings account for 50% of the portfolio.

My Personal CFO LLC deployed $8.12M of net new capital in Q1 2024, opening 8 new positions and adding to 42 existing holdings. Its largest new stake was Vanguard S&P 500 ETF: 2,197 shares worth $1.06M.

By sector, the portfolio is most concentrated in Technology at 20% of assets, up from 19% a quarter earlier, followed by Communication Services and Financials.

On the sell side, the largest reduction was Vanguard Short-Term Bond ETF, an estimated $309K trimmed.

  • My Personal CFO LLC's largest Q1 2024 buy was Vanguard S&P 500 ETF: 2,197 shares worth $1.06M.
  • My Personal CFO LLC added most to NVIDIA in Q1 2024, an estimated $1.12M increase.
  • My Personal CFO LLC's biggest Q1 2024 reduction was Vanguard Short-Term Bond ETF, cutting an estimated $309K.
  • My Personal CFO LLC fully exited iShares California Muni Bond ETF in Q1 2024, selling an estimated $579K.
  • My Personal CFO LLC's ten largest holdings make up 50% of its $174M portfolio in Q1 2024.
  • My Personal CFO LLC opened 8 new positions and closed 1 in Q1 2024.
  • My Personal CFO LLC's portfolio value rose 13% quarter-over-quarter to $174M.

Based on My Personal CFO LLC's 13F filing for Q1 2024, filed 24 Apr 2024.