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MPCL

My Personal CFO LLC Portfolio holdings

AUM $256M
1-Year Est. Return 22.12%
This Fund
S&P 500
This Quarter Est. Return
+12.92%
1 Year Est. Return
+22.12%
3 Year Est. Return
+67.25%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$154M
AUM Growth
+$29.8M
Cap. Flow
+$13.5M
Cap. Flow %
8.76%
Top 10 Hldgs %
51.5%
Holding
93
New
10
Increased
42
Reduced
19
Closed
3

Top Buys

Rank Stock Value
1
STGW icon
Stagwell
STGW
+$4.03M
2
VTI icon
Vanguard Morningstar Total Stock Market ETF
VTI
+$1.77M
3
OKTA icon
Okta
OKTA
+$1.13M
4
META icon
Meta Platforms (Facebook)
META
+$889K
5
BNOV icon
Innovator US Equity Buffer ETF November
BNOV
+$854K

Top Sells

Rank Stock Value
1
MSFT icon
Microsoft
MSFT
+$1.17M
2
BND icon
Vanguard Total Bond Market
BND
+$811K
3
INTC icon
Intel
INTC
+$365K
4
XLRE icon
State Street Real Estate Select Sector SPDR ETF
XLRE
+$350K
5
QCLN icon
First Trust NASDAQ Clean Edge Green Energy Index Fund
QCLN
+$200K

Sector Composition

Rank Sector Weight
1 Technology 19.41%
2 Communication Services 6.91%
3 Financials 2.54%
4 Consumer Discretionary 2.04%
5 Healthcare 1.46%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
BSEP icon
51
Innovator US Equity Buffer ETF September
BSEP
$216M
$669K 0.44%
18,230
– –
VEA icon
52
Vanguard FTSE Developed Markets ETF
VEA
$234B
$593K 0.39%
12,387
+7,435
+150% +$333K
CMF icon
53
iShares California Muni Bond ETF
CMF
$4.6B
$579K 0.38%
10,000
– –
INTC icon
54
Intel
INTC
$507B
$576K 0.38%
11,464
-8,974
-44% -$365K
IWR icon
55
iShares Russell Mid-Cap ETF
IWR
$57.3B
$558K 0.36%
7,185
+3
+0% +$213
VB icon
56
Vanguard Morningstar Small-Cap ETF
VB
$82.2B
$557K 0.36%
2,609
+1,080
+71% +$208K
VPU
57
Vanguard Utilities ETF
VPU
$8.43B
$552K 0.36%
4,024
+406
+11% +$53.6K
JPM icon
58
JPMorgan Chase
JPM
$955B
$510K 0.33%
2,999
+116
+4% +$17.6K
SCHF icon
59
Schwab International Equity ETF
SCHF
$68.1B
$501K 0.33%
27,120
+544
+2% +$9.44K
A icon
60
Agilent Technologies
A
$39.3B
$491K 0.32%
3,530
+27
+0.8% +$3.21K
VOE icon
61
Vanguard Morningstar Mid-Cap Value ETF
VOE
$24B
$470K 0.31%
3,243
-644
-17% -$86.5K
XLV icon
62
State Street Health Care Select Sector SPDR ETF
XLV
$41.7B
$462K 0.3%
3,388
+7
+0.2% +$911
GOOG icon
63
Alphabet (Google) Class C
GOOG
$4.61T
$427K 0.28%
+3,029
New +$411K
DFLV icon
64
Dimensional US Large Cap Value ETF
DFLV
$6.88B
$416K 0.27%
15,366
+4,162
+37% +$105K
VBR icon
65
Vanguard Morningstar Small-Cap Value ETF
VBR
$38.1B
$415K 0.27%
2,306
+589
+34% +$96.2K
KAPR icon
66
Innovator US Small Cap Power Buffer ETF April
KAPR
$218M
$401K 0.26%
13,731
– –
IJH icon
67
iShares Core S&P Mid-Cap ETF
IJH
$126B
$398K 0.26%
7,180
– –
DIS icon
68
Walt Disney
DIS
$171B
$376K 0.24%
4,163
+281
+7% +$24.8K
POCT icon
69
Innovator US Equity Power Buffer ETF October
POCT
$971M
$357K 0.23%
9,880
-961
-9% -$33.5K
SCHB icon
70
Schwab US Broad Market ETF
SCHB
$44.8B
$356K 0.23%
+19,164
New +$331K
SDY icon
71
State Street SPDR S&P Dividend ETF
SDY
$23.8B
$350K 0.23%
2,800
– –
NVDA icon
72
NVIDIA
NVDA
$5.15T
$348K 0.23%
7,030
+2,430
+53% +$113K
IEMG icon
73
iShares Core MSCI Emerging Markets ETF
IEMG
$157B
$346K 0.23%
6,846
+1,972
+40% +$95.5K
TSLA icon
74
Tesla
TSLA
$1.29T
$328K 0.21%
1,321
+240
+22% +$57K
PJUL icon
75
Innovator US Equity Power Buffer ETF July
PJUL
$1.27B
$319K 0.21%
8,815
-978
-10% -$33.9K
1 2
3
4

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PHAM
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HFRG
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KAM
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EBWM
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GCCM
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2
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My Personal CFO LLC's Q4 2023 Portfolio in Review

As of Q4 2023, My Personal CFO LLC held 93 positions worth $154M, up 24% from $124M the previous quarter. Its ten largest holdings account for 52% of the portfolio.

My Personal CFO LLC deployed $13.5M of net new capital in Q4 2023, opening 10 new positions and adding to 42 existing holdings. Its largest new stake was Meta Platforms (Facebook): 2,729 shares worth $966K.

By sector, the portfolio is most concentrated in Technology at 19% of assets, down from 21% a quarter earlier, followed by Communication Services and Financials.

On the sell side, the largest reduction was Microsoft, an estimated $1.17M trimmed.

  • My Personal CFO LLC's largest Q4 2023 buy was Meta Platforms (Facebook): 2,729 shares worth $966K.
  • My Personal CFO LLC added most to Stagwell in Q4 2023, an estimated $4.03M increase.
  • My Personal CFO LLC's biggest Q4 2023 reduction was Microsoft, cutting an estimated $1.17M.
  • My Personal CFO LLC fully exited State Street Real Estate Select Sector SPDR ETF in Q4 2023, selling an estimated $350K.
  • My Personal CFO LLC's ten largest holdings make up 52% of its $154M portfolio in Q4 2023.
  • My Personal CFO LLC opened 10 new positions and closed 3 in Q4 2023.
  • My Personal CFO LLC's portfolio value rose 24% quarter-over-quarter to $154M.

Based on My Personal CFO LLC's 13F filing for Q4 2023, filed 23 Jan 2024.