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MPCL

My Personal CFO LLC Portfolio holdings

AUM $256M
1-Year Est. Return 22.12%
This Fund
S&P 500
This Quarter Est. Return
+9.89%
1 Year Est. Return
+22.12%
3 Year Est. Return
+67.25%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$117M
AUM Growth
+$8.8M
Cap. Flow
+$51.2M
Cap. Flow %
43.73%
Top 10 Hldgs %
52.09%
Holding
898
New
3
Increased
63
Reduced
3
Closed
823

Top Buys

Rank Stock Value
1
VTI icon
Vanguard Morningstar Total Stock Market ETF
VTI
+$7.99M
2
OKTA icon
Okta
OKTA
+$6.77M
3
AVUS icon
Avantis US Equity ETF
AVUS
+$3.69M
4
AAPL icon
Apple
AAPL
+$3.44M
5
BRK.B icon
Berkshire Hathaway Class B
BRK.B
+$2.83M

Top Sells

Rank Stock Value
1
STGW icon
Stagwell
STGW
+$6.48M
2
VTEB icon
Vanguard Tax-Exempt Bond Index Fund
VTEB
+$502K
3
XLK icon
State Street Technology Select Sector SPDR ETF
XLK
+$292K
4
XLRE icon
State Street Real Estate Select Sector SPDR ETF
XLRE
+$263K
5
IWV icon
iShares Russell 3000 ETF
IWV
+$213K

Sector Composition

Rank Sector Weight
1 Technology 21.82%
2 Communication Services 4.28%
3 Financials 2.99%
4 Healthcare 1.8%
5 Consumer Discretionary 1.38%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
SCHF icon
51
Schwab International Equity ETF
SCHF
$68B
$462K 0.39%
26,576
– –
JPM icon
52
JPMorgan Chase
JPM
$958B
$382K 0.33%
2,928
+2,636
+903% +$361K
VEA icon
53
Vanguard FTSE Developed Markets ETF
VEA
$234B
$374K 0.32%
8,272
+8,264
+103,300% +$368K
KAPR icon
54
Innovator US Small Cap Power Buffer ETF April
KAPR
$218M
$365K 0.31%
13,731
+8,392
+157% +$219K
IJH icon
55
iShares Core S&P Mid-Cap ETF
IJH
$126B
$355K 0.3%
7,100
+7,000
+7,000% +$357K
SDY icon
56
State Street SPDR S&P Dividend ETF
SDY
$23.7B
$346K 0.3%
2,800
+2,798
+139,900% +$352K
XLV icon
57
State Street Health Care Select Sector SPDR ETF
XLV
$41.8B
$327K 0.28%
2,525
+2,523
+126,150% +$330K
QCLN icon
58
First Trust NASDAQ Clean Edge Green Energy Index Fund
QCLN
$628M
$308K 0.26%
5,896
+5,461
+1,255% +$286K
VB icon
59
Vanguard Morningstar Small-Cap ETF
VB
$82B
$289K 0.25%
1,524
+25
+2% +$4.85K
VBR icon
60
Vanguard Morningstar Small-Cap Value ETF
VBR
$38.1B
$271K 0.23%
1,709
+4
+0.2% +$662
BAC icon
61
Bank of America
BAC
$442B
$265K 0.23%
9,271
+9,262
+102,911% +$306K
XOM icon
62
ExxonMobil
XOM
$638B
$260K 0.22%
2,373
+2,071
+686% +$229K
XLP icon
63
State Street Consumer Staples Select Sector SPDR ETF
XLP
$14.8B
$255K 0.22%
3,413
+3,410
+113,667% +$249K
VOE icon
64
Vanguard Morningstar Mid-Cap Value ETF
VOE
$24B
$249K 0.21%
1,854
+1,468
+380% +$204K
IEI icon
65
iShares 3-7 Year Treasury Bond ETF
IEI
$17.8B
$247K 0.21%
2,096
+2,094
+104,700% +$243K
POCT icon
66
Innovator US Equity Power Buffer ETF October
POCT
$971M
$238K 0.2%
7,519
+5,965
+384% +$185K
IEMG icon
67
iShares Core MSCI Emerging Markets ETF
IEMG
$156B
$238K 0.2%
4,874
+2,693
+123% +$132K
VPU
68
Vanguard Utilities ETF
VPU
$8.42B
$233K 0.2%
1,580
+40
+3% +$5.92K
EFG icon
69
iShares MSCI EAFE Growth ETF
EFG
$17B
$232K 0.2%
2,476
– –
VIG icon
70
Vanguard Dividend Appreciation ETF
VIG
$113B
$232K 0.2%
1,505
– –
TSLA icon
71
Tesla
TSLA
$1.28T
$231K 0.2%
1,114
+76
+7% +$13.3K
AMZN icon
72
Amazon
AMZN
$3.01T
$222K 0.19%
2,148
-99
-4% -$9.56K
MUB icon
73
iShares National Muni Bond ETF
MUB
$45.4B
$215K 0.18%
2,000
– –
PAPR icon
74
Innovator US Equity Power Buffer ETF April
PAPR
$959M
$206K 0.18%
7,009
+5,364
+326% +$155K
PJUL icon
75
Innovator US Equity Power Buffer ETF July
PJUL
$1.26B
$205K 0.17%
6,466
+4,977
+334% +$154K
1 2
3
4 5

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Axa
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PHAM
Palisades Hudson Asset Management Fort Lauderdale, Florida $257M AUM 21.62% 1-Year Est. Return
HFRG
Houlihan Financial Resource Group Ashburn, Virginia $257M AUM 14.19% 1-Year Est. Return
KAM
Krensavage Asset Management New York $256M AUM 69.63% 1-Year Est. Return
EBWM
Eagle Bluffs Wealth Management Columbia, Missouri $257M AUM 30.19% 1-Year Est. Return
GCCM
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2
2Xideas Kusnacht, Switzerland $255M AUM 0.46% 1-Year Est. Return

My Personal CFO LLC's Q1 2023 Portfolio in Review

As of Q1 2023, My Personal CFO LLC held 898 positions worth $117M, up 8.1% from $108M the previous quarter. Its ten largest holdings account for 52% of the portfolio.

My Personal CFO LLC deployed $51.2M of net new capital in Q1 2023, opening 3 new positions and adding to 63 existing holdings. Its largest new stake was Innovator International Developed Power Buffer ETF January: 61,150 shares worth $1.74M.

By sector, the portfolio is most concentrated in Technology at 22% of assets, up from 19% a quarter earlier, followed by Communication Services and Financials.

On the sell side, the largest reduction was Stagwell, an estimated $6.48M trimmed.

  • My Personal CFO LLC's largest Q1 2023 buy was Innovator International Developed Power Buffer ETF January: 61,150 shares worth $1.74M.
  • My Personal CFO LLC added most to Vanguard Morningstar Total Stock Market ETF in Q1 2023, an estimated $7.99M increase.
  • My Personal CFO LLC's biggest Q1 2023 reduction was Stagwell, cutting an estimated $6.48M.
  • My Personal CFO LLC fully exited State Street Technology Select Sector SPDR ETF in Q1 2023, selling an estimated $292K.
  • My Personal CFO LLC's ten largest holdings make up 52% of its $117M portfolio in Q1 2023.
  • My Personal CFO LLC opened 3 new positions and closed 823 in Q1 2023.
  • My Personal CFO LLC's portfolio value rose 8.1% quarter-over-quarter to $117M.

Based on My Personal CFO LLC's 13F filing for Q1 2023, filed 21 Apr 2023.