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MPCL

My Personal CFO LLC Portfolio holdings

AUM $256M
1-Year Est. Return 22.12%
This Fund
S&P 500
This Quarter Est. Return
+3.66%
1 Year Est. Return
+22.12%
3 Year Est. Return
+67.25%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$182M
AUM Growth
-$4.93M
Cap. Flow
-$10.3M
Cap. Flow %
-5.67%
Top 10 Hldgs %
52.38%
Holding
102
New
1
Increased
26
Reduced
46
Closed
14

Top Buys

Rank Stock Value
1
AVUS icon
Avantis US Equity ETF
AVUS
+$1.73M
2
VOO icon
Vanguard S&P 500 ETF
VOO
+$1.61M
3
VTI icon
Vanguard Morningstar Total Stock Market ETF
VTI
+$1.3M
4
BJUL icon
Innovator US Equity Buffer ETF July
BJUL
+$471K
5
SCZ icon
iShares MSCI EAFE Small-Cap ETF
SCZ
+$365K

Top Sells

Rank Stock Value
1
STGW icon
Stagwell
STGW
+$5.36M
2
DFAU icon
Dimensional US Core Equity Market ETF
DFAU
+$739K
3
AAPL icon
Apple
AAPL
+$733K
4
AVUV icon
Avantis US Small Cap Value ETF
AVUV
+$644K
5
MSFT icon
Microsoft
MSFT
+$621K

Sector Composition

Rank Sector Weight
1 Technology 19.83%
2 Communication Services 3.56%
3 Financials 2.63%
4 Consumer Discretionary 2.08%
5 Healthcare 1.24%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VDE icon
26
Vanguard Energy ETF
VDE
$9.93B
$2.02M 1.1%
16,455
+173
+1% +$21.6K
IJAN icon
27
Innovator International Developed Power Buffer ETF January
IJAN
$262M
$1.97M 1.08%
59,880
-270
-0.4% -$8.66K
BNOV icon
28
Innovator US Equity Buffer ETF November
BNOV
$214M
$1.94M 1.07%
50,950
– –
IVV icon
29
iShares Core S&P 500 ETF
IVV
$901B
$1.93M 1.06%
3,354
+158
+5% +$87.8K
IQLT icon
30
iShares MSCI Intl Quality Factor ETF
IQLT
$14B
$1.91M 1.04%
45,928
+118
+0.3% +$4.7K
NJAN icon
31
Innovator Growth-100 Power Buffer ETF January
NJAN
$356M
$1.81M 0.99%
39,000
– –
IYH icon
32
iShares US Healthcare ETF
IYH
$3.44B
$1.61M 0.88%
24,750
– –
META icon
33
Meta Platforms (Facebook)
META
$1.5T
$1.54M 0.85%
2,692
-112
-4% -$57.6K
ITOT icon
34
iShares Core S&P Total US Stock Market ETF
ITOT
$97.6B
$1.5M 0.82%
11,967
– –
AMAT icon
35
Applied Materials
AMAT
$435B
$1.43M 0.78%
7,059
-39
-0.5% -$8K
W icon
36
Wayfair
W
$15.3B
$1.18M 0.65%
21,006
-1,773
-8% -$85.4K
NKE icon
37
Nike
NKE
$61.7B
$1.14M 0.63%
12,900
-3,122
-19% -$245K
AMD icon
38
Advanced Micro Devices
AMD
$860B
$1.1M 0.61%
6,731
-67
-1% -$10.2K
UNH icon
39
UnitedHealth
UNH
$373B
$1.07M 0.58%
1,822
-60
-3% -$33.9K
IBB icon
40
iShares Biotechnology ETF
IBB
$9.37B
$967K 0.53%
6,640
– –
BSEP icon
41
Innovator US Equity Buffer ETF September
BSEP
$216M
$934K 0.51%
22,180
+3,950
+22% +$162K
EJAN icon
42
Innovator Emerging Markets Power Buffer ETF January
EJAN
$147M
$883K 0.48%
28,190
– –
BJUN icon
43
Innovator US Equity Buffer ETF June
BJUN
$322M
$830K 0.46%
20,400
-1,500
-7% -$59.3K
HD icon
44
Home Depot
HD
$348B
$807K 0.44%
1,992
-120
-6% -$43.8K
DFAI
45
Dimensional International Core Equity Market ETF
DFAI
$17.7B
$806K 0.44%
25,350
-4,852
-16% -$148K
SCHD icon
46
Schwab US Dividend Equity ETF
SCHD
$105B
$788K 0.43%
27,948
+321
+1% +$8.74K
BOCT icon
47
Innovator US Equity Buffer ETF October
BOCT
$288M
$777K 0.43%
18,300
– –
BND icon
48
Vanguard Total Bond Market
BND
$158B
$775K 0.43%
10,322
-5,016
-33% -$371K
VWO icon
49
Vanguard FTSE Emerging Markets ETF
VWO
$123B
$762K 0.42%
15,930
+359
+2% +$16K
VEA icon
50
Vanguard FTSE Developed Markets ETF
VEA
$234B
$759K 0.42%
14,379
+934
+7% +$47.5K
1
2
3 4 5

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PHAM
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HFRG
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KAM
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My Personal CFO LLC's Q3 2024 Portfolio in Review

As of Q3 2024, My Personal CFO LLC held 102 positions worth $182M, down 2.6% from $187M the previous quarter. Its ten largest holdings account for 52% of the portfolio.

My Personal CFO LLC withdrew a net $10.3M in Q3 2024, closing 14 positions and reducing 46 holdings. Its most notable exit was Avantis US Small Cap Value ETF, an estimated $644K position sold in full.

By sector, the portfolio is most concentrated in Technology at 20% of assets, down from 22% a quarter earlier, followed by Communication Services and Financials.

Against the trend, My Personal CFO LLC opened a new position in Vanguard Short-Term Treasury ETF worth $309K.

  • My Personal CFO LLC's largest Q3 2024 buy was Vanguard Short-Term Treasury ETF: 5,236 shares worth $309K.
  • My Personal CFO LLC added most to Avantis US Equity ETF in Q3 2024, an estimated $1.73M increase.
  • My Personal CFO LLC's biggest Q3 2024 reduction was Stagwell, cutting an estimated $5.36M.
  • My Personal CFO LLC fully exited Avantis US Small Cap Value ETF in Q3 2024, selling an estimated $644K.
  • My Personal CFO LLC's ten largest holdings make up 52% of its $182M portfolio in Q3 2024.
  • My Personal CFO LLC opened 1 new position and closed 14 in Q3 2024.
  • My Personal CFO LLC's portfolio value fell 2.6% quarter-over-quarter to $182M.

Based on My Personal CFO LLC's 13F filing for Q3 2024, filed 21 Oct 2024.