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MPCL

My Personal CFO LLC Portfolio holdings

AUM $256M
1-Year Est. Return 22.12%
This Fund
S&P 500
This Quarter Est. Return
+2.65%
1 Year Est. Return
+22.12%
3 Year Est. Return
+67.25%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$187M
AUM Growth
+$13.8M
Cap. Flow
+$9.83M
Cap. Flow %
5.25%
Top 10 Hldgs %
52.63%
Holding
103
New
6
Increased
35
Reduced
37
Closed
2

Top Buys

Rank Stock Value
1
MSFT icon
Microsoft
MSFT
+$5.07M
2
VTI icon
Vanguard Morningstar Total Stock Market ETF
VTI
+$1.55M
3
W icon
Wayfair
W
+$1.35M
4
BAPR icon
Innovator US Equity Buffer ETF April
BAPR
+$965K
5
AVUS icon
Avantis US Equity ETF
AVUS
+$793K

Top Sells

Rank Stock Value
1
AMJ
JP Morgan Alerian MLP Index ETN 5/24/24
AMJ
+$2.07M
2
AMZN icon
Amazon
AMZN
+$831K
3
DFAI
Dimensional International Core Equity Market ETF
DFAI
+$345K
4
STGW icon
Stagwell
STGW
+$267K
5
IWN icon
iShares Russell 2000 Value ETF
IWN
+$243K

Sector Composition

Rank Sector Weight
1 Miscellaneous 65.64%
2 Technology 21.89%
3 Communication Services 6.42%
4 Consumer Discretionary 2.41%
5 Financials 2.35%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
BNOV icon
26
Innovator US Equity Buffer ETF November
BNOV
$199M
$1.9M 1.02%
50,950
– –
IJAN icon
27
Innovator International Developed Power Buffer ETF January
IJAN
$235M
$1.89M 1.01%
60,150
– –
IQLT icon
28
iShares MSCI Intl Quality Factor ETF
IQLT
$13.9B
$1.79M 0.96%
45,810
+7,871
+21% +$308K
NJAN icon
29
Innovator Growth-100 Power Buffer ETF January
NJAN
$355M
$1.77M 0.94%
39,000
– –
IVV icon
30
iShares Core S&P 500 ETF
IVV
$843B
$1.75M 0.93%
3,196
+98
+3% +$51.5K
AMAT icon
31
Applied Materials
AMAT
$331B
$1.68M 0.89%
7,098
-43
-0.6% -$9.23K
IYH icon
32
iShares US Healthcare ETF
IYH
$3.68B
$1.52M 0.81%
24,750
– –
ITOT icon
33
iShares Core S&P Total US Stock Market ETF
ITOT
$95.7B
$1.42M 0.76%
11,967
– –
META icon
34
Meta Platforms (Facebook)
META
$1.74T
$1.41M 0.75%
2,804
+160
+6% +$77.8K
NKE icon
35
Nike
NKE
$53.9B
$1.21M 0.64%
16,022
-370
-2% -$34.4K
W icon
36
Wayfair
W
$14B
$1.2M 0.64%
+22,779
New +$1.35M
VOO icon
37
Vanguard S&P 500 ETF
VOO
$1.04T
$1.14M 0.61%
2,287
+90
+4% +$43.3K
BND icon
38
Vanguard Total Bond Market
BND
$162B
$1.11M 0.59%
15,338
-1,132
-7% -$81.1K
AMD icon
39
Advanced Micro Devices
AMD
$890B
$1.1M 0.59%
6,798
-122
-2% -$19.6K
AMZN icon
40
Amazon
AMZN
$2.71T
$1.07M 0.57%
5,529
-4,522
-45% -$831K
UNH icon
41
UnitedHealth
UNH
$337B
$958K 0.51%
1,882
-19
-1% -$9.31K
IBB icon
42
iShares Biotechnology ETF
IBB
$10.5B
$911K 0.49%
6,640
– –
DFAI
43
Dimensional International Core Equity Market ETF
DFAI
$18.1B
$896K 0.48%
30,202
-11,497
-28% -$345K
BJUN icon
44
Innovator US Equity Buffer ETF June
BJUN
$259M
$856K 0.46%
21,900
– –
EJAN icon
45
Innovator Emerging Markets Power Buffer ETF January
EJAN
$145M
$841K 0.45%
28,190
– –
BOCT icon
46
Innovator US Equity Buffer ETF October
BOCT
$286M
$761K 0.41%
18,300
– –
BSEP icon
47
Innovator US Equity Buffer ETF September
BSEP
$405M
$741K 0.4%
18,230
– –
HD icon
48
Home Depot
HD
$302B
$727K 0.39%
2,112
-7
-0.3% -$2.39K
SCHD icon
49
Schwab US Dividend Equity ETF
SCHD
$110B
$716K 0.38%
27,627
+45
+0.2% +$1.17K
PJAN icon
50
Innovator US Equity Power Buffer ETF January
PJAN
$1.42B
$707K 0.38%
17,564
-330
-2% -$13K
1
2
3 4 5

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My Personal CFO LLC's Q2 2024 Portfolio in Review

As of Q2 2024, My Personal CFO LLC held 103 positions worth $187M, up 8% from $174M the previous quarter. Its ten largest holdings account for 53% of the portfolio.

My Personal CFO LLC deployed $9.83M of net new capital in Q2 2024, opening 6 new positions and adding to 35 existing holdings. Its largest new stake was Wayfair: 22,779 shares worth $1.2M.

By sector, the portfolio is most concentrated in Miscellaneous at 66% of assets, down from 67% a quarter earlier, followed by Technology and Communication Services.

On the sell side, the largest reduction was Amazon, an estimated $831K trimmed.

  • My Personal CFO LLC's largest Q2 2024 buy was Wayfair: 22,779 shares worth $1.2M.
  • My Personal CFO LLC added most to Microsoft in Q2 2024, an estimated $5.07M increase.
  • My Personal CFO LLC's biggest Q2 2024 reduction was Amazon, cutting an estimated $831K.
  • My Personal CFO LLC fully exited JP Morgan Alerian MLP Index ETN 5/24/24 in Q2 2024, selling an estimated $2.07M.
  • My Personal CFO LLC's ten largest holdings make up 53% of its $187M portfolio in Q2 2024.
  • My Personal CFO LLC opened 6 new positions and closed 2 in Q2 2024.
  • My Personal CFO LLC's portfolio value rose 8% quarter-over-quarter to $187M.

Based on My Personal CFO LLC's 13F filing for Q2 2024, filed 26 Jul 2024.