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MPCL

My Personal CFO LLC Portfolio holdings

AUM $256M
1-Year Est. Return 22.12%
This Fund
S&P 500
This Quarter Est. Return
+12.92%
1 Year Est. Return
+22.12%
3 Year Est. Return
+67.25%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$154M
AUM Growth
+$29.8M
Cap. Flow
+$13.5M
Cap. Flow %
8.76%
Top 10 Hldgs %
51.5%
Holding
93
New
10
Increased
42
Reduced
19
Closed
3

Top Buys

Rank Stock Value
1
STGW icon
Stagwell
STGW
+$4.03M
2
VTI icon
Vanguard Morningstar Total Stock Market ETF
VTI
+$1.77M
3
OKTA icon
Okta
OKTA
+$1.13M
4
META icon
Meta Platforms (Facebook)
META
+$889K
5
BNOV icon
Innovator US Equity Buffer ETF November
BNOV
+$854K

Top Sells

Rank Stock Value
1
MSFT icon
Microsoft
MSFT
+$1.17M
2
BND icon
Vanguard Total Bond Market
BND
+$811K
3
INTC icon
Intel
INTC
+$365K
4
XLRE icon
State Street Real Estate Select Sector SPDR ETF
XLRE
+$350K
5
QCLN icon
First Trust NASDAQ Clean Edge Green Energy Index Fund
QCLN
+$200K

Sector Composition

Rank Sector Weight
1 Technology 19.41%
2 Communication Services 6.91%
3 Financials 2.54%
4 Consumer Discretionary 2.04%
5 Healthcare 1.46%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
BJAN icon
26
Innovator US Equity Buffer ETF January
BJAN
$347M
$1.53M 0.99%
37,340
+4,380
+13% +$167K
IVV icon
27
iShares Core S&P 500 ETF
IVV
$901B
$1.5M 0.97%
3,131
+8
+0.3% +$3.58K
IQLT icon
28
iShares MSCI Intl Quality Factor ETF
IQLT
$14B
$1.44M 0.94%
38,439
+10,622
+38% +$371K
IYH icon
29
iShares US Healthcare ETF
IYH
$3.44B
$1.42M 0.92%
24,750
– –
BJUL icon
30
Innovator US Equity Buffer ETF July
BJUL
$353M
$1.4M 0.91%
37,320
– –
BMAR icon
31
Innovator US Equity Buffer ETF March
BMAR
$254M
$1.39M 0.91%
35,200
– –
NKE icon
32
Nike
NKE
$61.7B
$1.31M 0.85%
12,067
+6,438
+114% +$692K
ITOT icon
33
iShares Core S&P Total US Stock Market ETF
ITOT
$97.6B
$1.26M 0.82%
11,967
– –
BND icon
34
Vanguard Total Bond Market
BND
$158B
$1.2M 0.78%
16,291
-11,487
-41% -$811K
DFAI
35
Dimensional International Core Equity Market ETF
DFAI
$17.7B
$1.19M 0.78%
41,669
-5,895
-12% -$157K
AMAT icon
36
Applied Materials
AMAT
$435B
$1.16M 0.75%
7,138
+45
+0.6% +$6.61K
BSV icon
37
Vanguard Short-Term Bond ETF
BSV
$44.6B
$1.04M 0.68%
13,560
-2,450
-15% -$185K
UNH icon
38
UnitedHealth
UNH
$373B
$1.03M 0.67%
1,965
+34
+2% +$18.1K
AMD icon
39
Advanced Micro Devices
AMD
$860B
$989K 0.64%
6,709
+602
+10% +$71K
EJAN icon
40
Innovator Emerging Markets Power Buffer ETF January
EJAN
$147M
$972K 0.63%
33,890
– –
META icon
41
Meta Platforms (Facebook)
META
$1.5T
$966K 0.63%
+2,729
New +$889K
IBB icon
42
iShares Biotechnology ETF
IBB
$9.37B
$904K 0.59%
6,655
-13
-0.2% -$1.59K
VWO icon
43
Vanguard FTSE Emerging Markets ETF
VWO
$123B
$792K 0.52%
19,264
+2,146
+13% +$85.1K
BJUN icon
44
Innovator US Equity Buffer ETF June
BJUN
$322M
$782K 0.51%
21,900
– –
AMZN icon
45
Amazon
AMZN
$3T
$762K 0.5%
5,017
+2,901
+137% +$407K
HD icon
46
Home Depot
HD
$348B
$731K 0.48%
2,109
+49
+2% +$15.2K
JNJ icon
47
Johnson & Johnson
JNJ
$612B
$713K 0.46%
4,550
+62
+1% +$9.51K
BOCT icon
48
Innovator US Equity Buffer ETF October
BOCT
$288M
$704K 0.46%
18,300
– –
PJAN icon
49
Innovator US Equity Power Buffer ETF January
PJAN
$1.45B
$688K 0.45%
18,469
-936
-5% -$33.6K
SCHD icon
50
Schwab US Dividend Equity ETF
SCHD
$105B
$684K 0.45%
+26,937
New +$642K
1
2
3 4

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PHAM
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HFRG
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KAM
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My Personal CFO LLC's Q4 2023 Portfolio in Review

As of Q4 2023, My Personal CFO LLC held 93 positions worth $154M, up 24% from $124M the previous quarter. Its ten largest holdings account for 52% of the portfolio.

My Personal CFO LLC deployed $13.5M of net new capital in Q4 2023, opening 10 new positions and adding to 42 existing holdings. Its largest new stake was Meta Platforms (Facebook): 2,729 shares worth $966K.

By sector, the portfolio is most concentrated in Technology at 19% of assets, down from 21% a quarter earlier, followed by Communication Services and Financials.

On the sell side, the largest reduction was Microsoft, an estimated $1.17M trimmed.

  • My Personal CFO LLC's largest Q4 2023 buy was Meta Platforms (Facebook): 2,729 shares worth $966K.
  • My Personal CFO LLC added most to Stagwell in Q4 2023, an estimated $4.03M increase.
  • My Personal CFO LLC's biggest Q4 2023 reduction was Microsoft, cutting an estimated $1.17M.
  • My Personal CFO LLC fully exited State Street Real Estate Select Sector SPDR ETF in Q4 2023, selling an estimated $350K.
  • My Personal CFO LLC's ten largest holdings make up 52% of its $154M portfolio in Q4 2023.
  • My Personal CFO LLC opened 10 new positions and closed 3 in Q4 2023.
  • My Personal CFO LLC's portfolio value rose 24% quarter-over-quarter to $154M.

Based on My Personal CFO LLC's 13F filing for Q4 2023, filed 23 Jan 2024.