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MAS

Madden Advisory Services Portfolio holdings

AUM $279M
1-Year Est. Return 19.02%
This Fund
S&P 500
This Quarter Est. Return
+11.35%
1 Year Est. Return
+19.02%
3 Year Est. Return
+52.3%
5 Year Est. Return
+54.43%
10 Year Est. Return
+182.65%
AUM
$279M
AUM Growth
+$25M
Cap. Flow
-$555K
Cap. Flow %
-0.2%
Top 10 Hldgs %
42.72%
Holding
110
New
2
Increased
37
Reduced
62
Closed
–

Top Buys

Rank Stock Value
1
VUG icon
Vanguard Morningstar Growth ETF
VUG
+$1.02M
2
VTV icon
Vanguard Morningstar Value ETF
VTV
+$759K
3
MSFT icon
Microsoft
MSFT
+$238K
4
FXL icon
First Trust Technology AlphaDEX Fund
FXL
+$200K
5
SCHO icon
Schwab Short-Term US Treasury ETF
SCHO
+$149K

Top Sells

Rank Stock Value
1
VOO icon
Vanguard S&P 500 ETF
VOO
+$1.9M
2
SCHX icon
Schwab US Large- Cap ETF
SCHX
+$261K
3
SCHB icon
Schwab US Broad Market ETF
SCHB
+$189K
4
QQQ icon
Invesco QQQ Trust
QQQ
+$138K
5
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$125K

Sector Composition

Rank Sector Weight
1 Miscellaneous 98.89%
2 Technology 0.52%
3 Real Estate 0.4%
4 Financials 0.1%
5 Healthcare 0.08%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
BND icon
51
Vanguard Total Bond Market
BND
$161B
$1.25M 0.45%
16,988
+1,568
+10% +$115K
AAPL icon
52
Apple
AAPL
$4.67T
$1.22M 0.44%
4,209
-50
-1% -$14.3K
VNQ icon
53
Vanguard Real Estate ETF
VNQ
$38.6B
$1.13M 0.4%
11,696
-132
-1% -$12.6K
SCHR
54
Schwab Intermediately-Term US Treasury ETF
SCHR
$13.4B
$1.1M 0.39%
44,463
-6
-0% -$148
VO icon
55
Vanguard Morningstar Mid-Cap ETF
VO
$109B
$1.04M 0.37%
12,954
-746
-5% -$57.8K
IBDV icon
56
iShares iBonds Dec 2030 Term Corporate ETF
IBDV
$3.3B
$1.03M 0.37%
47,438
+1,703
+4% +$37.2K
EEM icon
57
iShares MSCI Emerging Markets ETF
EEM
$31.2B
$995K 0.36%
14,538
-674
-4% -$44K
SCHO icon
58
Schwab Short-Term US Treasury ETF
SCHO
$13B
$974K 0.35%
40,351
+6,184
+18% +$149K
EFG icon
59
iShares MSCI EAFE Growth ETF
EFG
$17.1B
$964K 0.35%
7,747
-50
-0.6% -$6.03K
IBHF icon
60
iShares iBonds 2026 Term High Yield and Income ETF
IBHF
$772M
$955K 0.34%
42,174
+971
+2% +$22.1K
IVV icon
61
iShares Core S&P 500 ETF
IVV
$898B
$919K 0.33%
1,227
-5
-0.4% -$3.64K
IBTG icon
62
iShares iBonds Dec 2026 Term Treasury ETF
IBTG
$2.08B
$919K 0.33%
40,142
+971
+2% +$22.2K
SDOG icon
63
ALPS Sector Dividend Dogs ETF
SDOG
$1.45B
$867K 0.31%
12,706
-214
-2% -$14.4K
WELL icon
64
Welltower
WELL
$172B
$838K 0.3%
3,693
-117
-3% -$24.7K
VONE icon
65
Vanguard Russell 1000 ETF
VONE
$8.64B
$795K 0.29%
2,346
-76
-3% -$24.9K
ITOT icon
66
iShares Core S&P Total US Stock Market ETF
ITOT
$97.4B
$777K 0.28%
4,730
-156
-3% -$24.8K
SGOL icon
67
abrdn Physical Gold Shares ETF
SGOL
$7.45B
$750K 0.27%
19,608
– –
SCHA icon
68
Schwab U.S Small- Cap ETF
SCHA
$22.7B
$743K 0.27%
20,576
-200
-1% -$6.61K
FTSM icon
69
First Trust Enhanced Short Maturity ETF
FTSM
$6.53B
$717K 0.26%
12,010
-270
-2% -$16.2K
AGG icon
70
iShares Core US Aggregate Bond ETF
AGG
$138B
$692K 0.25%
6,994
-302
-4% -$29.9K
BSV icon
71
Vanguard Short-Term Bond ETF
BSV
$45.6B
$678K 0.24%
8,703
+740
+9% +$57.8K
XLU icon
72
State Street Utilities Select Sector SPDR ETF
XLU
$21.9B
$640K 0.23%
14,106
-493
-3% -$22.3K
GLD icon
73
SPDR Gold Trust
GLD
$149B
$637K 0.23%
1,730
-6
-0.3% -$2.49K
IEFA icon
74
iShares Core MSCI EAFE ETF
IEFA
$195B
$617K 0.22%
6,390
-165
-3% -$15.8K
IQLT icon
75
iShares MSCI Intl Quality Factor ETF
IQLT
$14.2B
$594K 0.21%
11,996
– –
1 2
3
4 5

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Madden Advisory Services's Q2 2026 Portfolio in Review

As of Q2 2026, Madden Advisory Services held 110 positions worth $279M, up 9.9% from $254M the previous quarter. Its ten largest holdings account for 43% of the portfolio.

Trading was light in Q2 2026: portfolio turnover was 1.8%. Madden Advisory Services opened 2 new positions and made no exits, leaving the 110-position portfolio largely intact.

By sector, the portfolio is most concentrated in Miscellaneous at 99% of assets, down from 99% a quarter earlier, followed by Technology and Real Estate.

  • Madden Advisory Services's largest Q2 2026 buy was Microsoft: 589 shares worth $220K.
  • Madden Advisory Services added most to Vanguard Morningstar Growth ETF in Q2 2026, an estimated $1.02M increase.
  • Madden Advisory Services's biggest Q2 2026 reduction was Vanguard S&P 500 ETF, cutting an estimated $1.9M.
  • Madden Advisory Services's ten largest holdings make up 43% of its $279M portfolio in Q2 2026.
  • Madden Advisory Services opened 2 new positions and closed 0 in Q2 2026.
  • Madden Advisory Services's portfolio value rose 9.9% quarter-over-quarter to $279M.

Based on Madden Advisory Services's 13F filing for Q2 2026, filed 4 Aug 2026.