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MAS

Madden Advisory Services Portfolio holdings

AUM $254M
1-Year Est. Return 15.17%
This Fund
S&P 500
This Quarter Est. Return
+7.74%
1 Year Est. Return
+15.17%
3 Year Est. Return
+44.66%
5 Year Est. Return
+47.96%
10 Year Est. Return
+160.46%
AUM
$235M
AUM Growth
+$20.1M
Cap. Flow
+$4.44M
Cap. Flow %
1.89%
Top 10 Hldgs %
45.4%
Holding
101
New
–
Increased
58
Reduced
32
Closed
1

Top Buys

Rank Stock Value
1
IBDS icon
iShares iBonds Dec 2027 Term Corporate ETF
IBDS
+$1.01M
2
IBDR icon
iShares iBonds Dec 2026 Term Corporate ETF
IBDR
+$919K
3
IBDQ
iShares iBonds Dec 2025 Term Corporate ETF
IBDQ
+$633K
4
VOO icon
Vanguard S&P 500 ETF
VOO
+$360K
5
IBDT icon
iShares iBonds Dec 2028 Term Corporate ETF
IBDT
+$322K

Top Sells

Rank Stock Value
1
SCHB icon
Schwab US Broad Market ETF
SCHB
+$453K
2
VGT icon
Vanguard Information Technology ETF
VGT
+$215K
3
KXI icon
iShares Global Consumer Staples ETF
KXI
+$203K
4
VIG icon
Vanguard Dividend Appreciation ETF
VIG
+$144K
5
WELL icon
Welltower
WELL
+$54.7K

Sector Composition

Rank Sector Weight
1 Technology 3.44%
2 Real Estate 0.44%
3 Financials 0.12%
4 Consumer Discretionary 0.1%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
SCHB icon
1
Schwab US Broad Market ETF
SCHB
$42.3B
$18.1M 7.7%
757,992
-20,556
-3% -$453K
VOO icon
2
Vanguard S&P 500 ETF
VOO
$956B
$17.9M 7.62%
31,471
+685
+2% +$360K
VGT icon
3
Vanguard Information Technology ETF
VGT
$133B
$14.8M 6.31%
178,592
-2,952
-2% -$215K
VTV icon
4
Vanguard Morningstar Value ETF
VTV
$188B
$13M 5.56%
73,816
-107
-0.1% -$18.1K
IBDQ
5
DELISTED
iShares iBonds Dec 2025 Term Corporate ETF
IBDQ
$8.36M 3.56%
332,080
+25,199
+8% +$633K
EFA icon
6
iShares MSCI EAFE ETF
EFA
$76.4B
$8.13M 3.46%
90,943
+2,066
+2% +$176K
MSFT icon
7
Microsoft
MSFT
$2.9T
$7.06M 3.01%
14,188
-10
-0.1% -$4.34K
SCHX icon
8
Schwab US Large- Cap ETF
SCHX
$70.3B
$6.8M 2.9%
278,331
-612
-0.2% -$13.8K
IBDR icon
9
iShares iBonds Dec 2026 Term Corporate ETF
IBDR
$3.44B
$6.41M 2.73%
264,169
+38,027
+17% +$919K
IAU icon
10
iShares Gold Trust
IAU
$62.8B
$5.97M 2.55%
95,786
-750
-0.8% -$46.5K
VDC icon
11
Vanguard Consumer Staples ETF
VDC
$8.16B
$5.96M 2.54%
27,227
+233
+0.9% +$51.1K
VHT icon
12
Vanguard Health Care ETF
VHT
$18.5B
$5.66M 2.41%
22,783
+270
+1% +$66.7K
VXUS icon
13
Vanguard Total International Stock ETF
VXUS
$151B
$5.27M 2.25%
76,288
+506
+0.7% +$32.9K
SCHG icon
14
Schwab US Large-Cap Growth ETF
SCHG
$58.2B
$4.96M 2.12%
169,906
+8,056
+5% +$213K
SPY icon
15
State Street SPDR S&P 500 ETF Trust
SPY
$771B
$4.6M 1.96%
7,450
+15
+0.2% +$8.57K
SHYG icon
16
iShares 0-5 Year High Yield Corporate Bond ETF
SHYG
$7.6B
$4.47M 1.9%
103,574
-526
-0.5% -$22.3K
SCHM icon
17
Schwab US Mid-Cap ETF
SCHM
$14.2B
$4.37M 1.86%
155,743
+2,825
+2% +$74.5K
VIG icon
18
Vanguard Dividend Appreciation ETF
VIG
$111B
$4.2M 1.79%
20,510
-745
-4% -$144K
IBDS icon
19
iShares iBonds Dec 2027 Term Corporate ETF
IBDS
$3.84B
$3.59M 1.53%
147,994
+41,812
+39% +$1.01M
VTI icon
20
Vanguard Morningstar Total Stock Market ETF
VTI
$646B
$3.48M 1.48%
11,444
+83
+0.7% +$23.3K
IJR icon
21
iShares Core S&P Small-Cap ETF
IJR
$109B
$3.29M 1.4%
30,106
+359
+1% +$37.1K
SCHI icon
22
Schwab 5-10 Year Corporate Bond ETF
SCHI
$11.5B
$3.21M 1.37%
141,040
+13,217
+10% +$295K
STIP icon
23
iShares 0-5 Year TIPS Bond ETF
STIP
$15.9B
$3.11M 1.33%
30,212
+476
+2% +$48.8K
VCR icon
24
Vanguard Consumer Discretionary ETF
VCR
$5.97B
$3.07M 1.31%
8,463
+194
+2% +$65.8K
SCHD icon
25
Schwab US Dividend Equity ETF
SCHD
$104B
$3M 1.28%
113,315
+383
+0.3% +$10K
1
2 3 4 5

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Madden Advisory Services's Q2 2025 Portfolio in Review

As of Q2 2025, Madden Advisory Services held 101 positions worth $235M, up 9.4% from $215M the previous quarter. Its ten largest holdings account for 45% of the portfolio.

Trading was light in Q2 2025: portfolio turnover was 0.99%. Madden Advisory Services opened no new positions and exited 1, leaving the 101-position portfolio largely intact.

By sector, the portfolio is most concentrated in Technology at 3.4% of assets, up from 3% a quarter earlier, followed by Real Estate and Financials.

  • Madden Advisory Services added most to iShares iBonds Dec 2027 Term Corporate ETF in Q2 2025, an estimated $1.01M increase.
  • Madden Advisory Services's biggest Q2 2025 reduction was Schwab US Broad Market ETF, cutting an estimated $453K.
  • Madden Advisory Services fully exited iShares Global Consumer Staples ETF in Q2 2025, selling an estimated $203K.
  • Madden Advisory Services's ten largest holdings make up 45% of its $235M portfolio in Q2 2025.
  • Madden Advisory Services opened 0 new positions and closed 1 in Q2 2025.
  • Madden Advisory Services's portfolio value rose 9.4% quarter-over-quarter to $235M.

Based on Madden Advisory Services's 13F filing for Q2 2025, filed 23 Jul 2025.