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MAS

Madden Advisory Services Portfolio holdings

AUM $279M
1-Year Est. Return 19.02%
This Fund
S&P 500
This Quarter Est. Return
+11.35%
1 Year Est. Return
+19.02%
3 Year Est. Return
+52.3%
5 Year Est. Return
+54.43%
10 Year Est. Return
+182.65%
AUM
$279M
AUM Growth
+$25M
Cap. Flow
-$555K
Cap. Flow %
-0.2%
Top 10 Hldgs %
42.72%
Holding
110
New
2
Increased
37
Reduced
62
Closed
–

Top Buys

Rank Stock Value
1
VUG icon
Vanguard Morningstar Growth ETF
VUG
+$1.02M
2
VTV icon
Vanguard Morningstar Value ETF
VTV
+$759K
3
MSFT icon
Microsoft
MSFT
+$238K
4
FXL icon
First Trust Technology AlphaDEX Fund
FXL
+$200K
5
SCHO icon
Schwab Short-Term US Treasury ETF
SCHO
+$149K

Top Sells

Rank Stock Value
1
VOO icon
Vanguard S&P 500 ETF
VOO
+$1.9M
2
SCHX icon
Schwab US Large- Cap ETF
SCHX
+$261K
3
SCHB icon
Schwab US Broad Market ETF
SCHB
+$189K
4
QQQ icon
Invesco QQQ Trust
QQQ
+$138K
5
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$125K

Sector Composition

Rank Sector Weight
1 Miscellaneous 98.89%
2 Technology 0.52%
3 Real Estate 0.4%
4 Financials 0.1%
5 Healthcare 0.08%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
FQAL icon
26
Fidelity Quality Factor ETF
FQAL
$1.46B
$3.39M 1.22%
41,701
-569
-1% -$44.9K
VIG icon
27
Vanguard Dividend Appreciation ETF
VIG
$113B
$3.38M 1.21%
14,293
-47
-0.3% -$10.8K
VUG icon
28
Vanguard Morningstar Growth ETF
VUG
$228B
$3.22M 1.16%
37,428
+12,066
+48% +$1.02M
VPU
29
Vanguard Utilities ETF
VPU
$8.26B
$3.01M 1.08%
15,379
+107
+0.7% +$21K
SCHD icon
30
Schwab US Dividend Equity ETF
SCHD
$111B
$2.97M 1.07%
93,747
-34
-0% -$1.08K
FLTR icon
31
VanEck IG Floating Rate ETF
FLTR
$3.08B
$2.96M 1.06%
115,648
-716
-0.6% -$18.3K
IBDU icon
32
iShares iBonds Dec 2029 Term Corporate ETF
IBDU
$4.1B
$2.58M 0.93%
111,466
+3,016
+3% +$69.9K
SCHH icon
33
Schwab US REIT ETF
SCHH
$11.3B
$2.54M 0.91%
107,454
-1,013
-0.9% -$23.6K
VFH icon
34
Vanguard Financials ETF
VFH
$13.9B
$2.4M 0.86%
18,233
+370
+2% +$47.2K
XLK icon
35
State Street Technology Select Sector SPDR ETF
XLK
$121B
$2.2M 0.79%
11,551
-603
-5% -$103K
VOX icon
36
Vanguard Communication Services ETF
VOX
$5.88B
$1.83M 0.66%
9,942
+328
+3% +$62.9K
IJH icon
37
iShares Core S&P Mid-Cap ETF
IJH
$124B
$1.79M 0.64%
23,224
-165
-0.7% -$12.1K
VB icon
38
Vanguard Morningstar Small-Cap ETF
VB
$81.3B
$1.75M 0.63%
5,766
+3
+0.1% +$860
SMH icon
39
VanEck Semiconductor ETF
SMH
$65.6B
$1.7M 0.61%
2,586
-94
-4% -$51.3K
TIP icon
40
iShares TIPS Bond ETF
TIP
$15B
$1.66M 0.6%
15,162
-893
-6% -$98.7K
IHI icon
41
iShares US Medical Devices ETF
IHI
$3.41B
$1.65M 0.59%
33,420
-1,562
-4% -$79.3K
HDV
42
iShares Core High Dividend ETF
HDV
$15.2B
$1.62M 0.58%
58,990
-1,640
-3% -$44.6K
XLY icon
43
State Street Consumer Discretionary Select Sector SPDR ETF
XLY
$23.1B
$1.54M 0.55%
13,090
-204
-2% -$23.8K
EFV icon
44
iShares MSCI EAFE Value ETF
EFV
$31.6B
$1.51M 0.54%
19,775
-122
-0.6% -$9.45K
VWO icon
45
Vanguard FTSE Emerging Markets ETF
VWO
$127B
$1.45M 0.52%
24,261
+644
+3% +$37.8K
RSP icon
46
Invesco S&P 500 Equal Weight ETF
RSP
$99.5B
$1.42M 0.51%
6,686
-185
-3% -$37.9K
SCHE icon
47
Schwab Emerging Markets Equity ETF
SCHE
$13B
$1.41M 0.51%
38,841
-169
-0.4% -$6.03K
XLP icon
48
State Street Consumer Staples Select Sector SPDR ETF
XLP
$14.9B
$1.34M 0.48%
16,089
-484
-3% -$40.4K
XLI icon
49
State Street Industrial Select Sector SPDR ETF
XLI
$32.9B
$1.28M 0.46%
6,919
-25
-0.4% -$4.34K
SCHF icon
50
Schwab International Equity ETF
SCHF
$69.3B
$1.28M 0.46%
46,244
-419
-0.9% -$11.3K
1
2
3 4 5

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CCM
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RW
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Madden Advisory Services's Q2 2026 Portfolio in Review

As of Q2 2026, Madden Advisory Services held 110 positions worth $279M, up 9.9% from $254M the previous quarter. Its ten largest holdings account for 43% of the portfolio.

Trading was light in Q2 2026: portfolio turnover was 1.8%. Madden Advisory Services opened 2 new positions and made no exits, leaving the 110-position portfolio largely intact.

By sector, the portfolio is most concentrated in Miscellaneous at 99% of assets, down from 99% a quarter earlier, followed by Technology and Real Estate.

  • Madden Advisory Services's largest Q2 2026 buy was Microsoft: 589 shares worth $220K.
  • Madden Advisory Services added most to Vanguard Morningstar Growth ETF in Q2 2026, an estimated $1.02M increase.
  • Madden Advisory Services's biggest Q2 2026 reduction was Vanguard S&P 500 ETF, cutting an estimated $1.9M.
  • Madden Advisory Services's ten largest holdings make up 43% of its $279M portfolio in Q2 2026.
  • Madden Advisory Services opened 2 new positions and closed 0 in Q2 2026.
  • Madden Advisory Services's portfolio value rose 9.9% quarter-over-quarter to $279M.

Based on Madden Advisory Services's 13F filing for Q2 2026, filed 4 Aug 2026.