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Creative Planning Portfolio holdings
AUM
$147B
1-Year Est. Return
18.73%
This Fund
S&P 500
This Quarter
Est. Return
+2.23%
1 Year Est. Return
+18.73%
3 Year Est. Return
+48.71%
5 Year Est. Return
+44.71%
10 Year Est. Return
+145.34%
AUM
$140B
AUM Growth
+$8.82B
(+6.7%)
Cap. Flow
+$6.45B
Cap. Flow
% of AUM
4.62%
Top 10 Holdings %
Top 10 Hldgs %
43.14%
Holding
4,144
New
234
Increased
2,456
Reduced
1,097
Closed
250
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
Vanguard Short-Term Bond ETF
BSV
|
+$2.02B |
| 2 |
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
|
+$541M |
| 3 |
State Street SPDR Portfolio S&P 400 Mid Cap ETF
SPMD
|
+$270M |
| 4 |
Avantis US Small Cap Value ETF
AVUV
|
+$204M |
| 5 |
NVIDIA
NVDA
|
+$199M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Vanguard Total Bond Market
BND
|
+$533M |
| 2 |
Vanguard FTSE Developed Markets ETF
VEA
|
+$239M |
| 3 |
iShares Core US Aggregate Bond ETF
AGG
|
+$133M |
| 4 |
Vanguard Large-Cap ETF
VV
|
+$55.5M |
| 5 |
Vanguard Tax-Exempt Bond Index Fund
VTEB
|
+$53.8M |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Technology | 8.41% |
| 2 | Financials | 3.9% |
| 3 | Consumer Discretionary | 2.18% |
| 4 | Healthcare | 2.1% |
| 5 | Communication Services | 2% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | |
|---|---|---|---|---|---|---|
1
iShares Core S&P 500 ETF
IVV
$875B
| $15.7B | 11.27% |
22,993,006
+257,739
| +1% | +$175M |
|
|
2
Vanguard Total Bond Market
BND
$157B
| $8.72B | 6.24% |
117,781,202
-7,161,766
| -6% | -$533M |
|
|
3
Vanguard FTSE Developed Markets ETF
VEA
$226B
| $7.76B | 5.55% |
124,175,031
-3,909,525
| -3% | -$239M |
|
|
4
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
$39.7B
| $5.56B | 3.98% |
125,134,437
+12,369,881
| +11% | +$541M |
|
|
5
State Street SPDR Portfolio S&P 400 Mid Cap ETF
SPMD
$18.2B
| $5.37B | 3.84% |
92,668,609
+4,702,547
| +5% | +$270M |
|
6
iShares Core MSCI Emerging Markets ETF
IEMG
$152B
| $5.13B | 3.67% |
76,276,642
+1,167,233
| +2% | +$78.3M |
|
|
7
Vanguard Large-Cap ETF
VV
$51.8B
| $3.85B | 2.75% |
12,216,959
-177,766
| -1% | -$55.5M |
|
8
Apple
AAPL
$4.72T
| $3.07B | 2.2% |
11,310,582
+426,067
| +4% | +$114M |
|
|
SPYM
9
State Street SPDR Portfolio S&P 500 ETF
SPYM
$158B
| $2.63B | 1.88% |
32,800,149
+770,462
| +2% | +$61.3M |
|
10
Vanguard Mid-Cap ETF
VO
$106B
| $2.44B | 1.75% |
33,661,432
+337,032
| +1% | +$24.5M |
|
|
11
NVIDIA
NVDA
$5.06T
| $2.34B | 1.68% |
12,548,619
+1,067,378
| +9% | +$199M |
|
12
Schwab US Large- Cap ETF
SCHX
$70.8B
| $2.26B | 1.61% |
83,812,325
+3,078,140
| +4% | +$82.2M |
|
13
Vanguard Intermediate-Term Corporate Bond ETF
VCIT
$66B
| $2.23B | 1.59% |
26,568,303
+129,964
| +0.5% | +$10.9M |
|
14
Avantis International Small Cap Value ETF
AVDV
$18.8B
| $2.12B | 1.52% |
22,592,408
+1,970,548
| +10% | +$179M |
|
|
15
Vanguard Short-Term Bond ETF
BSV
$44.6B
| $2.06B | 1.47% |
26,106,715
+25,588,041
| +4,933% | +$2.02B |
|
16
State Street SPDR S&P 500 ETF Trust
SPY
$777B
| $2.06B | 1.47% |
3,014,752
+30,103
| +1% | +$20.3M |
|
17
Vanguard Total Stock Market ETF
VTI
$654B
| $2.03B | 1.46% |
6,067,010
-137,259
| -2% | -$45.7M |
|
|
18
Avantis US Small Cap Value ETF
AVUV
$29.6B
| $1.92B | 1.38% |
18,844,762
+2,042,301
| +12% | +$204M |
|
19
State Street Real Estate Select Sector SPDR ETF
XLRE
$8.5B
| $1.8B | 1.29% |
44,493,176
+3,788,185
| +9% | +$156M |
|
20
Dimensional US Small Cap ETF
DFAS
$15.1B
| $1.73B | 1.24% |
24,835,701
+2,150,710
| +9% | +$148M |
|
21
Microsoft
MSFT
$2.83T
| $1.7B | 1.22% |
3,517,731
+173,198
| +5% | +$86.8M |
|
22
State Street SPDR Portfolio Short Term Corporate Bond ETF
SPSB
$10.4B
| $1.54B | 1.1% |
50,904,613
+2,148,265
| +4% | +$64.9M |
|
23
iShares National Muni Bond ETF
MUB
$45B
| $1.45B | 1.04% |
13,555,369
+364,157
| +3% | +$39M |
|
24
iShares Core MSCI International Developed Markets ETF
IDEV
$30.8B
| $1.45B | 1.04% |
17,555,598
-253,073
| -1% | -$20.6M |
|
25
Berkshire Hathaway Class B
BRK.B
$1.06T
| $1.44B | 1.03% |
2,855,073
+61,039
| +2% | +$30.4M |
|
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Creative Planning's Q4 2025 Portfolio in Review
As of Q4 2025, Creative Planning held 4,144 positions worth $140B, up 6.7% from $131B the previous quarter. Its ten largest holdings account for 43% of the portfolio.
Creative Planning deployed $6.45B of net new capital in Q4 2025, opening 234 new positions and adding to 2,456 existing holdings. Its largest new stake was Invesco Russell 1000 Dynamic Multifactor ETF: 352,181 shares worth $21.5M.
By sector, the portfolio is most concentrated in Technology at 8.4% of assets, up from 8.3% a quarter earlier, followed by Financials and Consumer Discretionary.
On the sell side, the largest reduction was Vanguard Total Bond Market, an estimated $533M trimmed.
- Creative Planning's largest Q4 2025 buy was Invesco Russell 1000 Dynamic Multifactor ETF: 352,181 shares worth $21.5M.
- Creative Planning added most to Vanguard Short-Term Bond ETF in Q4 2025, an estimated $2.02B increase.
- Creative Planning's biggest Q4 2025 reduction was Vanguard Total Bond Market, cutting an estimated $533M.
- Creative Planning fully exited Mr. Cooper in Q4 2025, selling an estimated $8.98M.
- Creative Planning's ten largest holdings make up 43% of its $140B portfolio in Q4 2025.
- Creative Planning opened 234 new positions and closed 250 in Q4 2025.
- Creative Planning's portfolio value rose 6.7% quarter-over-quarter to $140B.
Based on Creative Planning's 13F filing for Q4 2025, filed 17 Feb 2026.