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Creative Planning Portfolio holdings
AUM
$147B
1-Year Est. Return
18.73%
This Fund
S&P 500
This Quarter
Est. Return
+8.7%
1 Year Est. Return
+18.73%
3 Year Est. Return
+48.71%
5 Year Est. Return
+44.71%
10 Year Est. Return
+145.34%
AUM
$117B
AUM Growth
+$10.7B
(+10%)
Cap. Flow
+$2.51B
Cap. Flow
% of AUM
2.14%
Top 10 Holdings %
Top 10 Hldgs %
45.31%
Holding
3,828
New
377
Increased
1,948
Reduced
1,225
Closed
150
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
|
+$499M |
| 2 |
Vanguard Total Bond Market
BND
|
+$461M |
| 3 |
Avantis International Small Cap Value ETF
AVDV
|
+$292M |
| 4 |
Avantis US Small Cap Value ETF
AVUV
|
+$289M |
| 5 |
iShares Core S&P 500 ETF
IVV
|
+$229M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Vanguard FTSE Developed Markets ETF
VEA
|
+$336M |
| 2 |
Fidelity Total Bond ETF
FBND
|
+$135M |
| 3 |
WisdomTree Emerging Markets SmallCap Dividend Fund
DGS
|
+$82.5M |
| 4 |
iShares National Muni Bond ETF
MUB
|
+$81.2M |
| 5 |
JPMorgan BetaBuilders US Equity ETF
BBUS
|
+$70.9M |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Technology | 7.01% |
| 2 | Financials | 3.7% |
| 3 | Consumer Discretionary | 1.92% |
| 4 | Communication Services | 1.73% |
| 5 | Healthcare | 1.68% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | |
|---|---|---|---|---|---|---|
|
1
iShares Core S&P 500 ETF
IVV
$875B
| $13.8B | 11.79% |
22,229,974
+398,230
| +2% | +$229M |
|
|
2
Vanguard Total Bond Market
BND
$157B
| $8.46B | 7.22% |
114,896,140
+6,332,554
| +6% | +$461M |
|
|
3
Vanguard FTSE Developed Markets ETF
VEA
$226B
| $7.53B | 6.43% |
132,070,439
-6,275,864
| -5% | -$336M |
|
4
State Street SPDR Portfolio S&P 400 Mid Cap ETF
SPMD
$18.2B
| $4.52B | 3.86% |
83,062,157
+2,922,150
| +4% | +$151M |
|
5
iShares Core MSCI Emerging Markets ETF
IEMG
$152B
| $4.4B | 3.75% |
73,244,097
+773,457
| +1% | +$43.2M |
|
|
6
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
$39.7B
| $4.03B | 3.45% |
99,636,348
+13,016,546
| +15% | +$499M |
|
7
Vanguard Large-Cap ETF
VV
$51.8B
| $3.59B | 3.07% |
12,591,614
-86,346
| -0.7% | -$22.8M |
|
8
Vanguard Mid-Cap ETF
VO
$106B
| $2.35B | 2.01% |
33,626,080
+778,072
| +2% | +$51.1M |
|
|
SPYM
9
State Street SPDR Portfolio S&P 500 ETF
SPYM
$158B
| $2.26B | 1.93% |
31,140,324
+319,951
| +1% | +$21.5M |
|
10
Vanguard Intermediate-Term Corporate Bond ETF
VCIT
$66B
| $2.12B | 1.81% |
25,511,256
+505,937
| +2% | +$41.1M |
|
11
Apple
AAPL
$4.72T
| $2.09B | 1.78% |
10,174,834
-904
| -0% | -$183K |
|
12
Schwab US Large- Cap ETF
SCHX
$70.8B
| $1.99B | 1.7% |
81,577,917
-1,083,411
| -1% | -$24.5M |
|
13
Vanguard Total Stock Market ETF
VTI
$654B
| $1.93B | 1.65% |
6,351,163
-188,609
| -3% | -$53M |
|
14
State Street SPDR S&P 500 ETF Trust
SPY
$777B
| $1.81B | 1.55% |
2,931,720
-57,473
| -2% | -$32.9M |
|
15
State Street Real Estate Select Sector SPDR ETF
XLRE
$8.5B
| $1.55B | 1.32% |
37,386,268
+2,878,966
| +8% | +$118M |
|
|
16
Avantis International Small Cap Value ETF
AVDV
$18.8B
| $1.46B | 1.25% |
18,388,604
+3,945,122
| +27% | +$292M |
|
17
Microsoft
MSFT
$2.83T
| $1.45B | 1.24% |
2,915,631
+130,950
| +5% | +$56.9M |
|
18
NVIDIA
NVDA
$5.06T
| $1.44B | 1.23% |
9,143,670
-191,339
| -2% | -$24.1M |
|
19
State Street SPDR Portfolio Short Term Corporate Bond ETF
SPSB
$10.4B
| $1.37B | 1.17% |
45,354,564
+2,140,455
| +5% | +$64.2M |
|
20
iShares Core MSCI International Developed Markets ETF
IDEV
$30.8B
| $1.37B | 1.17% |
17,982,959
+283,144
| +2% | +$20.5M |
|
21
Berkshire Hathaway Class B
BRK.B
$1.06T
| $1.34B | 1.15% |
2,764,486
+2,839
| +0.1% | +$1.44M |
|
|
22
Avantis US Small Cap Value ETF
AVUV
$29.6B
| $1.33B | 1.14% |
14,595,072
+3,354,593
| +30% | +$289M |
|
23
Vanguard Tax-Exempt Bond Index Fund
VTEB
$45B
| $1.32B | 1.12% |
26,851,781
+702,763
| +3% | +$34.3M |
|
|
24
iShares National Muni Bond ETF
MUB
$45B
| $1.29B | 1.1% |
12,339,988
-781,159
| -6% | -$81.2M |
|
25
Dimensional US Small Cap ETF
DFAS
$15.1B
| $1.29B | 1.1% |
20,228,460
+3,407,436
| +20% | +$204M |
|
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Creative Planning's Q2 2025 Portfolio in Review
As of Q2 2025, Creative Planning held 3,828 positions worth $117B, up 10% from $106B the previous quarter. Its ten largest holdings account for 45% of the portfolio.
Creative Planning's Q2 2025 filing shows 377 new, 1,948 increased, 1,225 reduced and 150 closed positions. Its largest new stake was CoreWeave: 140,135 shares worth $22.9M. The largest sale was Vanguard FTSE Developed Markets ETF, an estimated $336M.
By sector, the portfolio is most concentrated in Technology at 7% of assets, up from 6.3% a quarter earlier, followed by Financials and Consumer Discretionary.
- Creative Planning's largest Q2 2025 buy was CoreWeave: 140,135 shares worth $22.9M.
- Creative Planning added most to State Street SPDR Portfolio Developed World ex-US ETF in Q2 2025, an estimated $499M increase.
- Creative Planning's biggest Q2 2025 reduction was Vanguard FTSE Developed Markets ETF, cutting an estimated $336M.
- Creative Planning fully exited Discover Financial Services in Q2 2025, selling an estimated $12.3M.
- Creative Planning's ten largest holdings make up 45% of its $117B portfolio in Q2 2025.
- Creative Planning opened 377 new positions and closed 150 in Q2 2025.
- Creative Planning's portfolio value rose 10% quarter-over-quarter to $117B.
Based on Creative Planning's 13F filing for Q2 2025, filed 8 Aug 2025.