Creative Planning Portfolio holdings
Creative Planning is a wealth management firm, founded in 1983 as a small office in Kansas City and majority owned by its president and chief executive, Peter Mallouk. Mallouk started with the firm in 1999 as an estate planner and bought it in 2004. Its investing philosophy leans on low-cost index funds held for the long term, and it also puts client money into private markets such as private equity, private credit, real estate and infrastructure. Having grown on its own for years, the firm made its first acquisition in 2019, buying the Minneapolis adviser The Johnston Group, and in 2023 it added BerganKDV, an accounting and wealth management firm. Its clients include high net worth individuals, retirement plans and charities.
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
Vanguard Total Bond Market
BND
|
+$478M |
| 2 |
iShares Core S&P 500 ETF
IVV
|
+$460M |
| 3 |
Vanguard FTSE Developed Markets ETF
VEA
|
+$197M |
| 4 |
State Street SPDR Portfolio S&P 400 Mid Cap ETF
SPMD
|
+$141M |
| 5 |
Vanguard Real Estate ETF
VNQ
|
+$141M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Block Inc
XYZ
|
+$200M |
| 2 |
iShares Core US Aggregate Bond ETF
AGG
|
+$58.8M |
| 3 |
TD Ameritrade Holding Corp
AMTD
|
+$47M |
| 4 |
Apple
AAPL
|
+$40.5M |
| 5 |
Vanguard Intermediate-Term Corporate Bond ETF
VCIT
|
+$36.3M |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Miscellaneous | 81.47% |
| 2 | Technology | 5.24% |
| 3 | Financials | 3.28% |
| 4 | Consumer Discretionary | 2.39% |
| 5 | Healthcare | 1.82% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | Held Since | |
|---|---|---|---|---|---|---|---|
|
1
iShares Core S&P 500 ETF
IVV
$873B
| $4.51B | 9.93% |
12,027,335
+1,292,402
| +12% | +$460M |
2013 Q2
30 quarters
|
|
|
2
Vanguard FTSE Developed Markets ETF
VEA
$231B
| $3.67B | 8.08% |
77,763,966
+4,489,121
| +6% | +$197M |
2013 Q2
30 quarters
|
|
3
iShares Core MSCI Emerging Markets ETF
IEMG
$146B
| $2.57B | 5.65% |
41,402,379
+1,822,229
| +5% | +$105M |
2013 Q2
30 quarters
|
|
|
4
Vanguard Intermediate-Term Corporate Bond ETF
VCIT
$68.7B
| $2.34B | 5.14% |
24,072,288
-376,250
| -2% | -$36.3M |
2013 Q2
30 quarters
|
|
|
5
iShares Core US Aggregate Bond ETF
AGG
$139B
| $1.94B | 4.27% |
16,406,793
-499,310
| -3% | -$58.8M |
2013 Q2
30 quarters
|
|
|
6
Vanguard Total Bond Market
BND
$168B
| $1.62B | 3.57% |
18,415,850
+5,429,050
| +42% | +$478M |
2013 Q2
30 quarters
|
|
7
Vanguard Morningstar Mid-Cap ETF
VO
$108B
| $1.51B | 3.33% |
29,281,584
+173,688
| +0.6% | +$8.41M |
2013 Q2
30 quarters
|
|
8
Vanguard Morningstar Total Stock Market ETF
VTI
$688B
| $1.33B | 2.94% |
6,857,759
-126,824
| -2% | -$23.2M |
2013 Q2
30 quarters
|
|
9
Vanguard Morningstar Large-Cap ETF
VV
$53.5B
| $1.27B | 2.79% |
7,206,067
+113,200
| +2% | +$18.8M |
2013 Q2
30 quarters
|
|
|
10
Vanguard Real Estate ETF
VNQ
$39B
| $1.2B | 2.65% |
14,186,432
+1,697,028
| +14% | +$141M |
2013 Q2
30 quarters
|
|
|
11
State Street SPDR Portfolio S&P 400 Mid Cap ETF
SPMD
$19B
| $1.17B | 2.56% |
28,857,134
+3,799,219
| +15% | +$141M |
2017 Q4
12 quarters
|
|
12
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
$41.1B
| $1.12B | 2.47% |
33,332,230
-272,027
| -0.8% | -$8.57M |
2015 Q3
21 quarters
|
|
|
13
Apple
AAPL
$5.1T
| $1.06B | 2.33% |
7,990,849
-336,923
| -4% | -$40.5M |
2013 Q2
30 quarters
|
|
14
iShares National Muni Bond ETF
MUB
$55.1B
| $797M | 1.75% |
6,802,276
+1,144,354
| +20% | +$133M |
2013 Q2
30 quarters
|
|
15
Berkshire Hathaway Class B
BRK.B
$1.23T
| $700M | 1.54% |
3,019,152
-140,090
| -4% | -$30.8M |
2013 Q2
30 quarters
|
|
16
WisdomTree Emerging Markets SmallCap Dividend Fund
DGS
$1.6B
| $619M | 1.36% |
12,972,731
+1,481,743
| +13% | +$66M |
2015 Q3
21 quarters
|
|
17
iShares 3-7 Year Treasury Bond ETF
IEI
$17B
| $597M | 1.31% |
4,490,001
-25,118
| -0.6% | -$3.34M |
2018 Q1
11 quarters
|
|
18
Vanguard FTSE Emerging Markets ETF
VWO
$120B
| $570M | 1.25% |
11,365,887
+177,327
| +2% | +$8.33M |
2013 Q2
30 quarters
|
|
19
Schwab US REIT ETF
SCHH
$11.4B
| $555M | 1.22% |
29,239,406
-22,652
| -0.1% | -$419K |
2013 Q2
30 quarters
|
|
20
State Street SPDR Portfolio S&P 500 ETF
SPYM
$183B
| $531M | 1.17% |
12,088,453
+745,809
| +7% | +$31.1M |
2017 Q4
12 quarters
|
|
21
State Street SPDR Portfolio Emerging Markets ETF
SPEM
$16.4B
| $503M | 1.11% |
11,920,150
-221,213
| -2% | -$8.78M |
2018 Q2
10 quarters
|
|
22
State Street SPDR S&P 500 ETF Trust
SPY
$799B
| $486M | 1.07% |
1,300,150
+43,804
| +3% | +$15.5M |
2013 Q2
30 quarters
|
|
23
Schwab Emerging Markets Equity ETF
SCHE
$12.3B
| $476M | 1.05% |
15,525,244
-72,546
| -0.5% | -$2.1M |
2013 Q3
29 quarters
|
|
24
iShares Core MSCI International Developed Markets ETF
IDEV
$34.4B
| $429M | 0.94% |
6,960,378
-303,807
| -4% | -$17.6M |
2020 Q1
3 quarters
|
|
25
Schwab US Mid-Cap ETF
SCHM
$15.1B
| $382M | 0.84% |
16,824,966
+85,545
| +0.5% | +$1.78M |
2015 Q3
21 quarters
|
|
Similar funds
Creative Planning's Q4 2020 Portfolio in Review
As of Q4 2020, Creative Planning held 2,532 positions worth $45.5B, up 19% from $38.3B the previous quarter. Its ten largest holdings account for 48% of the portfolio.
Creative Planning deployed $2.41B of net new capital in Q4 2020, opening 391 new positions and adding to 1,076 existing holdings. Its largest new stake was iShares Emerging Markets Dividend ETF: 419,158 shares worth $15.6M.
By sector, the portfolio is most concentrated in Miscellaneous at 81% of assets, up from 81% a quarter earlier, followed by Technology and Financials.
On the sell side, the largest reduction was Block Inc, an estimated $200M trimmed.
- Creative Planning's largest Q4 2020 buy was iShares Emerging Markets Dividend ETF: 419,158 shares worth $15.6M.
- Creative Planning added most to Vanguard Total Bond Market in Q4 2020, an estimated $478M increase.
- Creative Planning's biggest Q4 2020 reduction was Block Inc, cutting an estimated $200M.
- Creative Planning fully exited TD Ameritrade Holding Corp in Q4 2020, selling an estimated $47M.
- Creative Planning's ten largest holdings make up 48% of its $45.5B portfolio in Q4 2020.
- Creative Planning opened 391 new positions and closed 191 in Q4 2020.
- Creative Planning's portfolio value rose 19% quarter-over-quarter to $45.5B.
Based on Creative Planning's 13F filing for Q4 2020, filed 29 Jan 2021.