Creative Planning Portfolio holdings
Creative Planning is a wealth management firm, founded in 1983 as a small office in Kansas City and majority owned by its president and chief executive, Peter Mallouk. Mallouk started with the firm in 1999 as an estate planner and bought it in 2004. Its investing philosophy leans on low-cost index funds held for the long term, and it also puts client money into private markets such as private equity, private credit, real estate and infrastructure. Having grown on its own for years, the firm made its first acquisition in 2019, buying the Minneapolis adviser The Johnston Group, and in 2023 it added BerganKDV, an accounting and wealth management firm. Its clients include high net worth individuals, retirement plans and charities.
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
NVIDIA
NVDA
|
+$899M |
| 2 |
Vanguard Total Bond Market
BND
|
+$635M |
| 3 |
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
|
+$547M |
| 4 |
iShares Core S&P 500 ETF
IVV
|
+$402M |
| 5 |
Vanguard Short-Term Bond ETF
BSV
|
+$338M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Vanguard FTSE Developed Markets ETF
VEA
|
+$177M |
| 2 |
Vanguard Morningstar Large-Cap ETF
VV
|
+$57.9M |
| 3 |
Vanguard Morningstar Total Stock Market ETF
VTI
|
+$35.7M |
| 4 |
Vanguard Russell 1000 Value ETF
VONV
|
+$33.8M |
| 5 |
Schwab International Equity ETF
SCHF
|
+$27.6M |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Miscellaneous | 71.49% |
| 2 | Technology | 11.08% |
| 3 | Financials | 3.93% |
| 4 | Healthcare | 2.52% |
| 5 | Industrials | 2.48% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | Held Since | |
|---|---|---|---|---|---|---|---|
|
1
iShares Core S&P 500 ETF
IVV
$870B
| $19.3B | 10.77% |
25,136,737
+527,042
| +2% | +$402M |
2013 Q2
53 quarters
|
|
|
2
Vanguard Total Bond Market
BND
$166B
| $9.8B | 5.47% |
139,477,714
+8,803,999
| +7% | +$635M |
2013 Q2
53 quarters
|
|
|
3
Vanguard FTSE Developed Markets ETF
VEA
$229B
| $8.09B | 4.52% |
114,512,971
-2,469,008
| -2% | -$177M |
2013 Q2
53 quarters
|
|
|
4
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
$40.9B
| $7.79B | 4.36% |
155,188,321
+10,748,220
| +7% | +$547M |
2015 Q3
44 quarters
|
|
5
State Street SPDR Portfolio S&P 400 Mid Cap ETF
SPMD
$18.9B
| $6.64B | 3.72% |
105,352,214
+4,103,804
| +4% | +$271M |
2017 Q4
35 quarters
|
|
6
iShares Core MSCI Emerging Markets ETF
IEMG
$145B
| $6.58B | 3.68% |
81,079,258
+2,135,410
| +3% | +$172M |
2013 Q2
53 quarters
|
|
|
7
NVIDIA
NVDA
$4.08T
| $4.31B | 2.41% |
18,886,158
+4,192,756
| +29% | +$899M |
2013 Q2
53 quarters
|
|
8
Apple
AAPL
$5.06T
| $4.31B | 2.41% |
12,932,421
+524,995
| +4% | +$169M |
2013 Q2
53 quarters
|
|
|
9
Vanguard Morningstar Large-Cap ETF
VV
$53.3B
| $4.18B | 2.34% |
11,874,190
-165,391
| -1% | -$57.9M |
2013 Q2
53 quarters
|
|
|
10
Vanguard Short-Term Bond ETF
BSV
$46.6B
| $3.68B | 2.06% |
48,208,421
+4,369,462
| +10% | +$338M |
2013 Q2
53 quarters
|
|
11
State Street SPDR Portfolio S&P 500 ETF
SPYM
$182B
| $3.24B | 1.82% |
36,147,750
+781,328
| +2% | +$69.9M |
2017 Q4
35 quarters
|
|
12
Avantis International Small Cap Value ETF
AVDV
$19.7B
| $2.97B | 1.66% |
27,120,711
+1,606,015
| +6% | +$174M |
2020 Q4
23 quarters
|
|
13
Avantis US Small Cap Value ETF
AVUV
$32.2B
| $2.69B | 1.51% |
22,849,870
+1,246,511
| +6% | +$155M |
2020 Q4
23 quarters
|
|
14
Vanguard Morningstar Mid-Cap ETF
VO
$107B
| $2.56B | 1.43% |
32,638,064
-75,134
| -0.2% | -$6.11M |
2013 Q2
53 quarters
|
|
15
Schwab US Large- Cap ETF
SCHX
$72.8B
| $2.42B | 1.35% |
80,700,378
-813,436
| -1% | -$24.4M |
2013 Q4
51 quarters
|
|
16
State Street SPDR S&P 500 ETF Trust
SPY
$796B
| $2.28B | 1.27% |
2,987,240
+25,780
| +0.9% | +$19.6M |
2013 Q2
53 quarters
|
|
17
U.S. Small Cap Portfolio ETF Class Shares
DFAS
$15.3B
| $2.28B | 1.27% |
29,397,609
+1,574,220
| +6% | +$128M |
2021 Q2
21 quarters
|
|
18
State Street Real Estate Select Sector SPDR ETF
XLRE
$8.47B
| $2.27B | 1.27% |
55,542,434
+3,757,288
| +7% | +$166M |
2016 Q3
40 quarters
|
|
19
Vanguard Intermediate-Term Corporate Bond ETF
VCIT
$68.2B
| $2.26B | 1.27% |
28,916,190
+1,068,129
| +4% | +$86.4M |
2013 Q2
53 quarters
|
|
20
Microsoft
MSFT
$3.96T
| $2.26B | 1.26% |
4,404,316
+248,547
| +6% | +$115M |
2013 Q2
53 quarters
|
|
|
21
Vanguard Morningstar Total Stock Market ETF
VTI
$686B
| $2.24B | 1.25% |
5,980,233
-95,370
| -2% | -$35.7M |
2013 Q2
53 quarters
|
|
22
State Street SPDR Portfolio Short Term Corporate Bond Index ETF
SPSB
$11B
| $1.78B | 1% |
60,157,696
+3,843,723
| +7% | +$115M |
2019 Q3
28 quarters
|
|
23
iShares Core MSCI International Developed Markets ETF
IDEV
$34.2B
| $1.65B | 0.92% |
18,452,311
-302,107
| -2% | -$27.5M |
2020 Q1
26 quarters
|
|
24
iShares National Muni Bond ETF
MUB
$54.9B
| $1.57B | 0.88% |
15,543,077
+741,251
| +5% | +$77.8M |
2013 Q2
53 quarters
|
|
25
Berkshire Hathaway Class B
BRK.B
$1.24T
| $1.43B | 0.8% |
2,878,494
+31,108
| +1% | +$15.7M |
2013 Q2
53 quarters
|
|
Similar funds
Creative Planning's Q3 2026 Portfolio in Review
As of Q3 2026, Creative Planning held 4,618 positions worth $179B, up 4.5% from $171B the previous quarter. Its ten largest holdings account for 42% of the portfolio.
Creative Planning deployed $8.77B of net new capital in Q3 2026, opening 324 new positions and adding to 2,891 existing holdings. Its largest new stake was SK Hynix Inc: 277,451 shares worth $51.1M.
By sector, the portfolio is most concentrated in Miscellaneous at 71% of assets, down from 74% a quarter earlier, followed by Technology and Financials.
On the sell side, the largest reduction was Vanguard FTSE Developed Markets ETF, an estimated $177M trimmed.
- Creative Planning's largest Q3 2026 buy was SK Hynix Inc: 277,451 shares worth $51.1M.
- Creative Planning added most to NVIDIA in Q3 2026, an estimated $899M increase.
- Creative Planning's biggest Q3 2026 reduction was Vanguard FTSE Developed Markets ETF, cutting an estimated $177M.
- Creative Planning fully exited Janus Henderson in Q3 2026, selling an estimated $23.5M.
- Creative Planning's ten largest holdings make up 42% of its $179B portfolio in Q3 2026.
- Creative Planning opened 324 new positions and closed 213 in Q3 2026.
- Creative Planning's portfolio value rose 4.5% quarter-over-quarter to $179B.
Based on Creative Planning's 13F filing for Q3 2026, filed 2 Nov 2026.